"take care about the content" is it always true?
-
Hi everyone,
I keep reading answer ,in reference to ranking advice, in wich the verdict is always the same: "TAKE CARE ABOUT THE CONTENT INSTEAD OF PR", and phrases like " you don't have to waste your time buying links, you have first of all to engage your visitors.
ideally it works but not when you have to deal with small sites and especially when you are going to be ranked for those keywords where there's not too much to write.
i'll give you an example still unsolved: i've got a client who just want to be ranked first for his flagship store, now his site is on the fourth position and the first ranked is a site with no content and low authority but it has the excact keyword match domain.
tell me!!! what kind of content should i produce in order to be ranked for the name of the shop and the city?? the only way is to get links.... or to stay forth.....
if you would like to help me, see more details below:
page: http://poltronafraubrescia.zenucchi.it
keyword: poltrona frau brescia
competitor ranked first: http://turra.poltronafraubrescia.it/
competiror ranked second: http:// poltronafraubrescia.com/
-
i'm sorry but i don't understand what you mean, i need to have concrete answer in order to solve my problem...so, what shall i do?
sorry if i'm too direct, but i'm a bit tired to read generic question that dosen't help me..
thanks, guido
-
Just a quick thought for you; I am sure you will more!
Seems to me that many times that is the case:
-- if the url is thebestchickensoupforthemeatloverssoul
-- and you search for "the best chicken soup for the meat lovers soul"
the site containing the keywords seems to have quite a leg up.
Another example:
a friend of mine has a website. blackfootriveroutfitters....
he has pretty good content now and deserves a good rank.
But, it was not long ago his content was crap and still ranked first.
-
social signals are very important for your site, like Facebook (likes,shares,) twitter etc.
make some guest post to relevant blogs
i hope it helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Fake" market research reports killing SEO
Our robotics company is in a fast growing, competitive market. There are an assortment of "market research" companies who are distributing press releases about their research reports (which are of less than dubious quality). These announcements end up being distributed through channels with high domain authority. The announcements mention many companies in the space that the purported report covers - including ours. As a result, our company name and product brand is suffering since the volume of press announcements is swamping our ratings. What would you do? Start writing blog postings on topics and post through inexpensive news feeds? Somehow contact the firms posting the contact and let them know they are in violation of our trademarks by mentioning our name? Other ideas?
White Hat / Black Hat SEO | | amelanson1 -
How do I optimize pages for content that changes everyday?
Hi Guys I run daily and weekend horoscopes on my site, the daily horoscopes are changing every day for obvious reasons, and the weekend horoscopes change every weekend. However, I'm stuck in how the pages need to be structured. I also don't know how I should go about creating title tags and meta tags for content that changes daily. Each daily and weekend entry creates a new page. As you can see here http://bit.ly/1FV6x0y you can see todays horoscope. Since our weekend horoscopes cover Friday Sat and Sunday, there is no daily for Friday, so it shows duplicate pages across Friday, Sat and sunday. If you click on today, tomorrow and weekend all pages showing are duplicate and this will happen for each star sign from Fri, Sat Sun. My question is, will I be penalized doing this? Even if the content changes? How can I optimize the Title Tags and Meta Tags for pages that are constantly changing? I'm really stuck on this one and would appreciate some feedback into this tricky beast. Thanks in advance
White Hat / Black Hat SEO | | edward-may0 -
Indexing content behind a login
Hi, I manage a website within the pharmaceutical industry where only healthcare professionals are allowed to access the content. For this reason most of the content is behind a login. My challenge is that we have a massive amount of interesting and unique content available on the site and I want the healthcare professionals to find this via Google! At the moment if a user tries to access this content they are prompted to register / login. My question is that if I look for the Google Bot user agent and allow this to access and index the content will this be classed as cloaking? I'm assuming that it will. If so, how can I get around this? We have a number of open landing pages but we're limited to what indexable content we can have on these pages! I look forward to all of your suggestions as I'm struggling for ideas now! Thanks Steve
White Hat / Black Hat SEO | | stever9990 -
Publishing the same article content on Yahoo? Worth It? Penalties? Urgent
Hey All, I am currently working for a company and they are publishing exactly the same content on their website and yahoo. In addition to this when I put the same article's title it gets outranked by Yahoo. Isn't against Google guidelines? I think Yahoo also gets more than us since they are on the first position. How do you think should the company stop this practice? Please need urgent responses for these questions. Also look at the attachment and look at the snippets. We have a snippet (description) like the first paragraph but yahoo somehow scans the content and creates meta descriptions based on the search queries. How do they do That?
White Hat / Black Hat SEO | | moneywise_test0 -
Is it a duplicate content ?
Hi Please check this link : http : // www . speedguide . net/news/yahoo-acquires-email-management-app-xobni-5252 it's a post where the admin just write the first 200-300 words and then insert the "read more here" which links to the original post This make the website active as the admin always add new content but is this not against google rules as it's a duplicate content ?? Can you tell me the name of this strategy ? Is this really work to make the website active ??
White Hat / Black Hat SEO | | loumi0 -
Competitor using "unatural inbound links" not penalized??!
Since Google's latest updates, I think it would be safe to say that building links is harder. But i also read that Google applies their latest guidelines retro-actively. In other words, if you have built your ilnking profile on a lot of unnatural links, with spammy anchor text, you will get noticed and penalized. In the past, I used to use SEO friendly directories and "suggest URL's" to build back links, with keyword/phrase anchor text. But I thought that this technique was frowned upon by Google these days. So, what is safe to do? Why is Google not penalizing the competitor? And bottom line what is considered to be "unnatural link building" ?
White Hat / Black Hat SEO | | bjs20101 -
Possibly a dumb question - 301 from a banned domain to new domain with NEW content
I was wondering if banned domains pass any page rank, link love, etc. My domain got banned and I AM working to get it unbanned, but in the mean time, would buying a new domain, and creating NEW content that DOES adhere to the google quality guidelines, help at all? Would this force an 'auto-evaluation' or 're-evaluation' of the site by google? or would the new domain simply have ZERO effect from the 301 unless that old domain got into google's good graces again.
White Hat / Black Hat SEO | | ilyaelbert0 -
Any recent discoveries or observations on the "Official Line" of incoming link penalization?
I know this is always a contentious issue and that the official, or shall we say semi-official line is that you can't be penalized for incoming links, as you can't control who links to you (aside of course from link buying, and other stuff that Google feels it can work out). I was wondering if anyone had any recent discoveries or observations on this? Obviously there's the problem that is usually brought up where you could damage a competitor buy link building to them with spammy links, etc... hence the half denial of it being an issue... but has anyone seen or hear anything on it recently, or experienced something relevant?
White Hat / Black Hat SEO | | SteveOllington1