Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Please let me know how to improve this email backlink request

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Please let me know how to improve this email backlink request

    Intermediate & Advanced SEO
    4
    14
    5114
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BobGW
      BobGW last edited by

      Hello,

      How can I improve upon this email request:

      Your "Links" section contains a lot of good websites, and we would like our site to be added to the list.

      Our pagerank 4 website, which carries (Here I said what we carry) You have similar sites located in the "Other" Section on your link page. We would greatly appreciate being added to this list.

      Sincerely,

      BobW
      Webmaster
      Our Site Name Here
      Email Address Here
      Phone Number Here

      1 Reply Last reply Reply Quote 0
      • TheSEODR
        TheSEODR @BobGW last edited by

        No worries - Glad I could help out.

        1 Reply Last reply Reply Quote 0
        • BobGW
          BobGW @BobGW last edited by

          Derek,

          I meant to click on "Good Answer" for your answer. You really helped. I apologize, and I will click yours first next time.

          1 Reply Last reply Reply Quote 0
          • Klarke
            Klarke @BobGW last edited by

            Try this guide. Some templates here:

            http://www.seomoz.org/blog/broken-link-building-guide-from-noob-to-novice

            Customize and tailor each email as much as possible.  Really look at the target site, follow them on twitter, learn about them, etc

            For example, I recently started following a target.  I was going to do a broken link email, but soon enough, they were ranting in a blog post about their brand usernames being taken by squatters and inactive accounts on twitter/facebook.  I used that to reach out to them and suggest what to do to claim their usernames since I actually had the same problem.  I didn't even mention or request links, but they are now linking to our homepage and referencing other pages on my site.  All I did was sign my emails with my domain name, so they know who i am, where i'm from.

            Essentially I made a friend by offering value, and asking for nothing in exchange.  That target would have been tough to get a link from otherwise.

            In case that hadn't worked out, I WOULD have eventually asked directly for the link after having made a great first impression.

            1 Reply Last reply Reply Quote 2
            • TheSEODR
              TheSEODR @BobGW last edited by

              In the past, I have offered a variety of benefits to the sites I am contacting. Here are a few I can think of off the top of my head:

              • Relevant and original blogs or articles

              • sharing their site or advertisement on social media profile

              • writing a testimonial for businesses or individuals that I have worked with

              • "how-to" articles

              • Infographics or visual guides

              • Bringing typos or broken links to webmaster's attention

              • A reciprocal link

              1 Reply Last reply Reply Quote 1
              • BobGW
                BobGW @Klarke last edited by

                Hi Klarke,

                What would the title and first sentence of the email be if I'm doing "broken' link building?

                Klarke 1 Reply Last reply Reply Quote 0
                • BobGW
                  BobGW @TheSEODR last edited by

                  Hi Derek,

                  What could I offer to benefit them in my case?

                  TheSEODR BobGW 3 Replies Last reply Reply Quote 0
                  • TheSEODR
                    TheSEODR last edited by

                    In my experience with sending out link request emails, they always want to know how it benefits them. Whether you are offering content, infographics, guest blog post, broken link corrections, reciprocal link, endorsing them on a social media or providing a testimonial for their business, I have seen the best results by telling them how it will benefit their website.

                    Create a compelling title that mentions the benefit so you have a higher open rate. Getting them to open is half the battle.

                    Also, try including your website url in the body of the message so it easy for them to click through and review your site:

                    "Our pagerank 4 website - http://www.example.com - which carries (Here I said what we carry) You have similar sites located in the "Other" Section on your link page."

                    Make sure your request is short, clear and direct. Possibly rewording your opening sentence to:

                    "Would you consider adding our site on the "Links" section list?"

                    BobGW 1 Reply Last reply Reply Quote 0
                    • Webrevolve
                      Webrevolve @BobGW last edited by

                      Yes, they work ok - best to keep an excel sheet to track who you have emailed. If you dont get a response after a couple of weeks resend. If you still dont get a response then move on.

                      You can pick some links up, but just make sure you don't spam web-masters and that your requests are relevant.

                      1 Reply Last reply Reply Quote 0
                      • Klarke
                        Klarke last edited by

                        Try using 'broken' link building.

                        There's several guides and posts here on Seomoz.  Just search.

                        Basically, you scan through the list of links, and you'll probably find a few broken or 404 pages.  Point those out and also recommend the addition of new resources, including your own.  It works extremely well, and you don't come across as the typical emailer that the webmaster probably encounters everyday.

                        Round off that strategy with a regular guest posts, link bait and other content marketing ...and you're solid.

                        BobGW 1 Reply Last reply Reply Quote 2
                        • BobGW
                          BobGW @BobGW last edited by

                          Michael, do you have experience using emails like the one you outlined? How well do they work?

                          1 Reply Last reply Reply Quote 0
                          • Webrevolve
                            Webrevolve @BobGW last edited by

                            Possibly this:

                            Hi,

                            Bob here from the ** * * and I wanted to drop an email to you and compliment your site. Nice layout, good info, good resources.

                            I was looking around at a few different sites for product/service information and I thought your's was one of the best.

                            That being said, I also noticed you guys have some great content related to product/service.  I currently work for a company that maintains a website that offers product/service, www.domainname.com.

                            We are a nationally recognized, reliable source for product/service on the web and I was wondering if you'd be interested in exchanging/advertising via links between your site and mine?

                            If not, thanks for the time and keep up the good work!

                            Thanks,
                            Bob

                            1 Reply Last reply Reply Quote 1
                            • BobGW
                              BobGW @Webrevolve last edited by

                              Yes, I read that. I could not locate a name for who I was writing to. I tried to structure the email according to that article. Do you have any specific suggestions?

                              Webrevolve BobGW 3 Replies Last reply Reply Quote 0
                              • Webrevolve
                                Webrevolve last edited by

                                Hi,

                                There was actually a great post on this subject a few days ago, worth taking a look. I think based on this, you could improve the structure of your email. http://www.seomoz.org/blog/how-to-write-email-to-get-a-better-response-rate

                                BobGW 1 Reply Last reply Reply Quote 1
                                • 1 / 1
                                • First post
                                  Last post

                                Got a burning SEO question?

                                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                                Start my free trial


                                Browse Questions

                                Explore more categories

                                • Moz Tools

                                  Chat with the community about the Moz tools.

                                • SEO Tactics

                                  Discuss the SEO process with fellow marketers

                                • Community

                                  Discuss industry events, jobs, and news!

                                • Digital Marketing

                                  Chat about tactics outside of SEO

                                • Research & Trends

                                  Dive into research and trends in the search industry.

                                • Support

                                  Connect on product support and feature requests.

                                • See all categories

                                Related Questions

                                • NickHatster

                                  Why does the order of the keywords affect my SERP? And what can I do to improve?

                                  Hi all, So, if you google "london life coach" my site appears #2 (www.nickhatter.com) But if you google "life coach London" my SERP seems to fluctuate between #3 up to #6. If you google "life coach in London" my SERP is a solid #2/3. I don't get it all. Would someone care to explain? Also, if you have any tips on how I might improve the EAT of my website please do feel free to weigh in! Many thanks,
                                  Nick

                                  Intermediate & Advanced SEO | | NickHatster
                                  0
                                • bgvsiteadmin

                                  No index detected in robots meta tag GSC issue_Help Please

                                  Hi Everyone, We just did a site migration ( URL structure change, site redesign, CMS change). During migration, dev team messed up badly on a few things including SEO. The old site had pages canonicalized and self canonicalized <> New site doesn't have anything (CMS dev error) so we are working retroactively to add canonicalization mechanism The legacy site had URL’s ending with a trailing slash “/” <> new site got redirected to Set of url’s without “/” New site action : All robots are allowed: A new sitemap is submitted to google search console So here is my problem (it been a long 24hr night for me  🙂 ) 1. Now when I look at GSC homepage URL it says that old page is self canonicalized and currently in index (old page with a trailing slash at the end of URL). 2. When I try to perform a live URL test, I get the message "No: 'noindex' detected in 'robots' meta tag" , so indexation cant be done. I have no idea where noindex is coming from. 3. Robots.txt in search console still showing old file ( no noindex there ) I tried to submit new file but old one still coming up. When I click on "See live robots.txt" I get current robots. 4. I see that old page is still canonicalized and attempting to index redirected old page might be confusing google Hope someone can help to get the new page indexed! I really need it 🙂  Please ping me if you need more clarification. Thank you ! Thank you

                                  Intermediate & Advanced SEO | | bgvsiteadmin
                                  1
                                • fablau

                                  What's the best way to noindex pages but still keep backlinks equity?

                                  Hello everyone, Maybe it is a stupid question, but I ask to the experts... What's the best way to noindex pages but still keep backlinks equity from those noindexed pages? For example, let's say I have many pages that look similar to a "main" page which I solely want to appear on Google, so I want to noindex all pages with the exception of that "main" page... but, what if I also want to transfer any possible link equity present on the noindexed pages to the main page? The only solution I have thought is to add a canonical tag pointing to the main page on those noindexed pages... but will that work or cause wreak havoc in some way?

                                  Intermediate & Advanced SEO | | fablau
                                  3
                                • Agguk

                                  Backlinks from old domain

                                  Hi, We have gone through a change of company brand name including a new domain name.
                                  We followed google recommendations at: https://support.google.com/webmasters/answer/83106?hl=en and it seems to have worked really well, the new domain has replaced the old in the google search results. My question: Still most of our backlinks, both anchor text and links use the old brand name and domain and it´s a slow process trying to update all references. Although they get redirected fine to the new domain (also following google recommendations), I wonder if the current scenario is doing any harm, SEO wise (other than the missed visual exposure of the new brand name) ? ...since the old brand name is not present at the new site I´m thinking of including "New brand name - previously old brand name" somewhere just to provide some sort of connection to all old backlinks, would that be unnecessary? I should mention that the old brand name actually includes our most important keyword but the new brand name does not. Thanks!

                                  Intermediate & Advanced SEO | | Agguk
                                  0
                                • Bill_at_Common_Form

                                  Does DMCA protection actually improve search rankings (assuming no one's stolen my content)

                                  Hello Moz Community, I had a conversation with someone who claimed that implementing a DMCA protection badge, such as those offered at http://www.dmca.com/ for $10/mo, will improve a site's Google rankings.  Is this true? I know that if my content is stolen it can hurt my rankings (or the stolen content can replace mine), but I'm asking if merely implementing the badge will help my rankings. Thanks! Bill

                                  Intermediate & Advanced SEO | | Bill_at_Common_Form
                                  0
                                • Ivek99

                                  Blog comments - backlinks - question

                                  Hi, I see that many good websites have backlinks from very good blogs/sites which are relative. What I noticed that everyone use their real name or generic name in comments. They do not use the keyword for the name. So later they get backlinks with anchor text of their names... So, my question is this good technique ? Do I have any benefits from these backlinks for my website ? With such a technique, whether it is enough just to leave your real name or may I periodically put the keyword for the name ? Thank you

                                  Intermediate & Advanced SEO | | Ivek99
                                  0
                                • mkhGT

                                  Do UTM URL parameters hurt SEO backlink value?

                                  Does www.example.com and www.example.com/?utm_source=Google&utm_medium=Press+Release&utm_campaign=Google have the same SEO backlink value? I would assume that Google knows the difference.

                                  Intermediate & Advanced SEO | | mkhGT
                                  0
                                • knielsen

                                  SEO value in multiple backlinks from same domain and from various sub-domains.

                                  A site has a link to my site as one of their main tabs, which means whenever a user clicks through to another page within the site, my link - being a main tab - is there. This creates thousands of links from this site. How does Google treat this? Do we have a rough formula estimate. In other words, assume it creates 1,000 backlinks would the SEO value be around the same as if I had just 2 link total as a main tab, but on 2 different non-related sites? Or, does it actually count fully as 1,000 links? Links from various sub-domains. Several .EDU's are linking to my site. Different schools within the overall same university. Example: nursing.abc.edu links to my site, but so does business.abc.edu. For SEO does that count as much as if I had links from complete non-related universities, or would Google evaluate that these links are related (since same main domain) and that will discount any links more than 1 to some extent? If discounted, then what do we estimate the discount to be? thank yoyu

                                  Intermediate & Advanced SEO | | knielsen
                                  1

                                Get started with Moz Pro!

                                Unlock the power of advanced SEO tools and data-driven insights.

                                Start my free trial
                                Products
                                • Moz Pro
                                • Moz Local
                                • Moz API
                                • Moz Data
                                • STAT
                                • Product Updates
                                Moz Solutions
                                • SMB Solutions
                                • Agency Solutions
                                • Enterprise Solutions
                                • Digital Marketers
                                Free SEO Tools
                                • Domain Authority Checker
                                • Link Explorer
                                • Keyword Explorer
                                • Competitive Research
                                • Brand Authority Checker
                                • Local Citation Checker
                                • MozBar Extension
                                • MozCast
                                Resources
                                • Blog
                                • SEO Learning Center
                                • Help Hub
                                • Beginner's Guide to SEO
                                • How-to Guides
                                • Moz Academy
                                • API Docs
                                About Moz
                                • About
                                • Team
                                • Careers
                                • Contact
                                Why Moz
                                • Case Studies
                                • Testimonials
                                Get Involved
                                • Become an Affiliate
                                • MozCon
                                • Webinars
                                • Practical Marketer Series
                                • MozPod
                                Connect with us

                                Contact the Help team

                                Join our newsletter
                                Moz logo
                                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                • Accessibility
                                • Terms of Use
                                • Privacy

                                Looks like your connection to Moz was lost, please wait while we try to reconnect.