Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits?
-
Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits? I am looking to advertise in publications like trade journals or magazines, but want to also reap SEO benefits by getting a link. So I am avoiding buying banner ads, but instead trying to find opportunities for links from editorial mentions, quality article or editorial submissions, etc. Advice on the link proposition, or best way to approach editors, please? Many of these publications are traditional print publications, and their sites are really seo'd. Thanks.
-
The ways to leverage paid advertising is to buy links that are follow link, but also can drive traffic. Think of link building as advertising. Try to get good links that will also drive traffic. I would have a good content for edits to link to. Also writing a guest post is a good idea.
Also if you are sending traffic to your site, then those visitors may want to link to you.
-
Just tell them you want a link inside an article or at the end of an article (up top is best). See if they have any paid text link advertisements on the websites. Usually just asking is the best method. See if advertising in the print magazine will result in some sort of advertisement on the website, usually if you do the print magazine, online is a bonus, etc... they're using that as upsells nowadays since print is taking a hard hit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question about lots of outbound links
I'm considering adding a directory page to one of my websites that lists local groups from all around the world. I haven't kept up with SEO in a long time, but I recall (many) years ago that having a lot of outgoing links and very few (if any) inbound connections was a terrible thing. Is this still the case, or have search engine algorithms figured out that this can be beneficial to site visitors? What effect will adding a page like this have on my SEO?
Link Building | | jordanchris0 -
What are he benefits of getting 200+ links from DA 40+ non-relevant websites?
I have a client who has an opportunity to sponsor a prestigious national organisation. In return, they will get 200+ links from the websites of the organisation's members. Most of which are DA 40+.None of the linking sites have any relevance to my client's industry.1) How likely do you think it is that Google will view these as paid links?2) Do you feel that there is potential harm in gaining this many non-relevant links in a short time-frame?3) The client wants me to quantify the ranking benefits of gaining these links and calculate a potential ROI. If that's even possible, how would you go about that?Thanks in advance
Link Building | | richdan2 -
Question about placing links
My company have a website about car related business. I have found around 8-10 sites that is car related which can place links to me. I am wondering whats the best way to make this most effective. I have been writing 8 different texts with maybe 200-250 words each which i plan to use on the sites that is going to link to my site. Should i use exact anchors links or should i use different anchors on every site so it looks more natural? My site today does not have much quality links to it which i believe can make problem when you get 8-10 new sites linking that is very related and have a nice content? How long time should i wait when i put a link to each site to make it less unnatural? Happy for any answer! 🙂
Link Building | | Rob-0 -
Blogs For SEO
My Competitor has a ton of different wordpress, blogger blogs. On the side bar they have link leading back to their site, how can they do this without any issues from google? Are they hiding their Ip's? Thanks!
Link Building | | TP_Marketing0 -
Is this a good way to create engaging content?
Hi all, I believe this is my first question in this forum, so be nice 🙂 I am an SEO consultant who has recently gone out and started my own SEO consultancy. Obviously, I now find myself in a place where I am trying to create good content for my website visitors. Maybe it's link bait, or more than likely it's a way to hold myself up as an expert in the industry, while providing visitors to my site some reason to keep on coming back. As I love whiteboard Friday, I did consider - and I'm not ruling it out in the future - creating my own whiteboard Friday videos discussing the SEO issues I was focussing on. In the meantime, I am thinking of posting up SEOmoz's whiteboard Friday videos and then making my own comments and insights for my website visitors. So, what I really wanted to ask - do you guys think this is a good idea, a valid way of creating good content and has merit/credibility? http://www.nustudio.com.au/local-seo-the-basics/ contains an example of what I am talking about. Cheers, Steve
Link Building | | stevedeane1 -
Very Frustrated SEO
Hi Guys, I wake up this morning one very frustrated, tired and fed up SEO. I have always used very traditional link building methods upto last year directory submissions, social bookmarks, article submissions and maybe a few profie links but I always up front and honest with my clients what they were getting for their buck!. and sent them reports showing all links done. Obviously with the recent algorithm changes, I have switched my focus to content marketing (i hear you all cheering lol), however, I am stumped!. I have read everything I can get hold of to do with content marketing, registered with buzzstream for outreach opportunities and joined myblogguest just so I could understand the process a little bit more. I have watched the whiteboard Fridays and actually have a great opportunity to get in with a site using "guest post + niche". I love writing content which is a bonus. Okay here's my moan. Coming from a traditional SEO background and coming to content marketing late, do I ditch everything else. Is content marketing all I should be doing? or can I still do the some directory submissions (good PR moz rank only), social bookmarking (only for content marketing articles), profile linking (maybe I need to drop altogether). Is content marketing enough to rank a client?. I look at some clients competitors links and they have 100's of links to stuff that looks unnatural. Kind Regards Neil
Link Building | | nezona0 -
Reseller seo
so i have a web design firm and, when i decided i need to offer seo services i originally went with an seo reseller company. i decided to try them out on myself so i gave them 4 keywords to rank for and tried them for about 6 months. when they started, our website was in google oblivion for those 4 keywords. after 6 months some keywords are on page 1 and some at the top of page 2. the ones on page 1 are the ones i also optimized for by putting the keyword in a footer link in all my clients' sites. when i look over what they did they either wrote cheesy articles that link back to me and posted them in random places or they commented on people's blogs linking back to me. but it seemed to work. at least to get me from oblivion to page 2. now it seems to me these methods are discouraged here but they seem to do at least some good. any thoughts or comments on this?
Link Building | | dad7more0 -
SEO MOZ LINK BUILDING TOOLS
So I learnt that in link building you need to send an email to someone from where you want the inbound link coming in from. In this case, are there any tools withing SEO moz that allow you toactually search for links and also provide you the contact email? Thank you, Vijay
Link Building | | vijayvasu0