Are press releases still useful?
-
In light of so many Google changes are press releases with PRWeb or the like still worth using?
-
I've considered and researched this as well.
With social media blooming and bloggers left and right, PR is less effective as it was back then, when journalist look for content to publish.
I think it is safe to say and majority will say that press releases depend on what you are trying to accomplish and what you are releasing to the press.
Pros:
Link from PRweb
Immediate exposure to search engines and journalist
More authority, paying for a service like PRweb shows you have the money or are serious.
Cons:
Could be expensive
Not that effective if content is not intriguing and informative
Could result in no views or no links from other sources other than PRweb.
This was just some general things I was able to come up with off the top of my head. I'm sure others can think of other pros and cons.
Bottom line if the content is not that extravagant, use that content to guest blog or use it on an article on your own site. If it is truely worthy, you will get links automatically anyway..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of Keywords throughout articles
Hi everyone, I have another (very basic) question! It's about the use of keywords throughout articles - is it worthwhile putting keywords and associated phrases in bold and italic and also underlining them at various points throughout my website articles? I have read that this helps google to know what the article is about. Any comments would be much appreciated!
Branding | | ClareO0 -
Are you ever handicapping yourself in search by using a subfolder over a new domain/website?
Hello Moz Community! We are building a separate hospital related to a single service line that is currently part of our main website. Traditionally all our hospitals are folded into one website with the same brand. Problem: Our organization's leaders want to market the new hospital as "Brand Name X" nationally, and not use our locally strong brand name at all. Therefore is the smarter long-term decision to begin building content on a new website with the new "Brand name X" even though it will take longer and be harder, than building it on our big, established website with a 60+ DA site? What I fear is our current website's DA won't matter much if people nationally are using Brand X, which isn't part of our traditional brand name? And they won't be using the traditional brand name at all. Example Scenario: We create a new hospital just focused on heart-related issues. Do we move the bulk of information for this new hospital from http://www.nebraskamed.com/heart, to a new website that will better rank with the new brand X and for just heart-related keywords? Or is it still better to try and stick with the same domain in a subfolder?
Branding | | Patrick_at_Nebraska_Medicine0 -
YouTube transcript being used for junk blog?
Should I be concerned about youtube transcripts with our brand name being used to populate junk blogs? I just noticed this with freshweb this morning: http://www.sharehomevalue.com/blogs/11567. There are about 4 pages of results like this... mostly Korean websites.
Branding | | SSRMarketing0 -
PR Web Press Release for Links
I was wondering if submitting press release, such as to PR Web, if the links, on the press release linking back to our site still have any value in today's SEO world? If so, what is the right way to take out the most value of a Press Release.?? Please advise, Morris
Branding | | PrintEZ0 -
Press Releases benefit from having an author
We just started doing some Press Releases and want to maximize the benefits of them to our full potential. Would it be beneficial for our PR to have an author? We know Google likes real people and was wondering if attaching the author to the PR will provide more strength to that particular author?
Branding | | WebRiverGroup0 -
Big Problems Using &'s in Business Name?
One of my clients is a law firm with a Business name like the following:
Branding | | gbkevin
Rosenberg & Dalgren, LLP They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand). Here is the dilemma we are in... When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png). But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up! So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"? I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc). So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic? Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc) Thank you for any help and guidance! We appreciate it!0 -
Anyone using Followerwonk? Email said SEOMOZ just aquired it.
Hi, So looks like SEMOZ just aquired followerwonk.com and that I have free access to this system. I had a quick look at it and it seems like it's an analytics program for twitter. Anyone used it? And can you use it to help grow your list? Cheers
Branding | | activitysuper0 -
What do i do with multiple cheap domain names I want to use for SEO?
My domain registrar was having a sale for 1$ per year .com domain names (just for the first year). So I went all out and bought 16 domain names. They pretty much all are two or more keywords that i'd like to rank high on put together. We do dedicated server monitoring, so for instance I bought apachemonitoring.com and haproxymoniotring.com. Can anyone tell me what the best way would be to put these to good use technically? Options: Each domain just 301's to a specific landing page on my main company website Each domain is a site on a drupal multisite with just one page that has links to just my company website Other ideas? Thanks in advance! Walter
Branding | | walterheck0