Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Contact Form On Homepage - Best Practices

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Contact Form On Homepage - Best Practices

    On-Page Optimization
    6
    7
    4967
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TheSEODR
      TheSEODR last edited by

      How important is it to have a contact form on the homepage of a service-based business?

      I am trying to decide if having a form on front page will increase the number of people filling it out.

      1 Reply Last reply Reply Quote 0
      • TheSEODR
        TheSEODR last edited by

        Great info guys! I am going to try putting form on homepage on a few sites to see the response rates. Ill let post the data later. Thanks again!

        1 Reply Last reply Reply Quote 0
        • stevefidelity
          stevefidelity last edited by

          Oftentimes what I'll do for small business clients of mine (service-based businesses) is have a few different types of contact forms through the site. You obviously want some type of form on the contact page itself. Depending on the type of business you may also have an actual page for a 'Request an Estimate'/'Request a Quote'/'Book an Appointment'. The latter type of form would typically be more detailed (i.e, more fields) than a basic contact form on a contact page, but what I've found effective on a homepage, or sometimes on every page of the site is some sort of 'Quick Contact Form', where you're asking for the bare minimum amount of information from the user in order that your client can proceed to the next step.

          There's no silver bullet and what works for one site or one industry doesn't always work across the board. I'm a huge proponent of conversion tracking/goal setting and measuring the each form separately.

          1 Reply Last reply Reply Quote 2
          • ThompsonPaul
            ThompsonPaul last edited by

            I'm with Anthony that this is a perfect example of where there's no reason to guess when testing can give you your visitors' answer instead of your own.

            I suspect testing will show that a form on the homepage isn't going to get used much. Filling out a contact form is a fairly deep-funnel conversion. A visitor must already be pretty sure they're considering doing business with you to bother filling out the form. Or they've looked through the site and can't find the info they're looking for.

            Are they likely to make this decision based on just having seen your homepage? Not likely. Better to use that space to give a new visitor more useful info.

            But that's just my opinion. Test and let your visitors tell you whether they'll use it 🙂

            Paul

            1 Reply Last reply Reply Quote 1
            • anthonydnelson
              anthonydnelson last edited by

              Derek- This isn't the easy answer, but what you need to do in this instance is test. Run a simple A/B test.

              1 Reply Last reply Reply Quote 2
              • KevinBudzynski
                KevinBudzynski last edited by

                I don't think heavily. As long as the prospect can find the form easily (via menu item or small graphic), I wouldn't include one as it will take up too much valuable real estate on the home page.

                1 Reply Last reply Reply Quote 1
                • William.Lau
                  William.Lau last edited by

                  Not 100% important pertaining to the Contact Form.

                  BUT, I forgot where I read this statistic but customers are more highly subjected to inquire more of a business, if there are some trust signals. Signals like SSL certificates, payment acceptance and yes, contact information.

                  Contact forms are not fully needed, but doesn't hurt if it is purely service based like SEO consulting. But you should 100% put your business address, phone number, and email on the front page, probably on the sidebar or header.

                  1 Reply Last reply Reply Quote 1
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • hans-keeren

                    What is the safest way to redirect for best SEO benefits?

                    redirecting domain 301 redirect seo tactic

                    What is the safest way to redirect for best SEO benefits? Example: loodgieter-aanhuis.nl -> loodgieters-ambacht.nl Does someone have any technical information on how to (root) redirect for best SEO practices?

                    On-Page Optimization | | hans-keeren
                    0
                  • Alex.harvey.Cortex

                    What is the best tag to use for your Logo ?

                    Hi, I'm wondering what is the best tag to use on your logo. We're currently using h1 and i want to scrap that ASAP.

                    On-Page Optimization | | Alex.harvey.Cortex
                    0
                  • brightvessel

                    How Good or Bad is having a blog feed(s) on the homepage?

                    Hello everyone, I was wondering if I can get some different opinion about having a blog feed on the homepage. Image, title, excerpt I have several feeds on mine which I do not believe it hurts and has helped my rankings but I wanted some superior SEO brains to weigh in. https://www.brightvessel.com Is it good for SEO? When would it be bad? How many posts would be considered too much? On my blog, have the most recent posts which have some of the same feeds. Which is making me question the duplicated content. https://www.brightvessel.com/blog/ Thanks! Judd

                    On-Page Optimization | | brightvessel
                    0
                  • bsharath

                    Best SEO experts you know in India Chennai

                    Best SEO experts you know in India Chennai. Does anyone know of few companies who deal with SEO to help optimize keywords? and get more traffic for our website? thank you

                    On-Page Optimization | | bsharath
                    0
                  • Eslam-yosef

                    1500 words per post * 10 posts vs 15000 words in one article, which is best for SEO?

                    If you don't have any problems with Text/HTML ratio. Which one do you prefer for better results? With reasons of possible, thanks.

                    On-Page Optimization | | Eslam-yosef
                    0
                  • cookie777

                    Bold & Italics Best Practice?

                    Hi All, Does anyone know the official best practice use of bold and italic fonts? If I have a long page of text- 800 words + I usually bold a few sentences to allow the user to be able to read only the bold on the page, and still make sense of the article. By reading all the bold it will kind of make sense and the user gets the point of the article. This wasn't really done for SEO purposes, but so the reader gets to the bottom of the page in a reasonable amount of time, and gets all the key points and facts of the article. I was advised not to do this and to just bold/italic the keyword/phrases the article was written to rank for. I would like to know anyone else's opinion/strategy on using bold/italics effectively and within best practices. What's the official word? Thank you for your help. Ian

                    On-Page Optimization | | cookie777
                    0
                  • 2bloggers

                    Best way to nofollow affiliate links?

                    I don't "nofollow" affiliate links but I have quite a few. Doing them one by one would just be an impossible job. Would it be best to get a plugin that nofollows EVERYTHING? What would google prefer? I need to DOFOLLOW some links because those sites deserve it.

                    On-Page Optimization | | 2bloggers
                    0
                  • Trupanion

                    Best Practice for Deleting Pages

                    What is the best SEO practice for deleting pages?  We have a section in our website with Employee bios, and when the employee leaves we need to remove their page. How should we do this?

                    On-Page Optimization | | Trupanion
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.