Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Contact Form On Homepage - Best Practices
-
How important is it to have a contact form on the homepage of a service-based business?
I am trying to decide if having a form on front page will increase the number of people filling it out.
-
Great info guys! I am going to try putting form on homepage on a few sites to see the response rates. Ill let post the data later. Thanks again!
-
Oftentimes what I'll do for small business clients of mine (service-based businesses) is have a few different types of contact forms through the site. You obviously want some type of form on the contact page itself. Depending on the type of business you may also have an actual page for a 'Request an Estimate'/'Request a Quote'/'Book an Appointment'. The latter type of form would typically be more detailed (i.e, more fields) than a basic contact form on a contact page, but what I've found effective on a homepage, or sometimes on every page of the site is some sort of 'Quick Contact Form', where you're asking for the bare minimum amount of information from the user in order that your client can proceed to the next step.
There's no silver bullet and what works for one site or one industry doesn't always work across the board. I'm a huge proponent of conversion tracking/goal setting and measuring the each form separately.
-
I'm with Anthony that this is a perfect example of where there's no reason to guess when testing can give you your visitors' answer instead of your own.
I suspect testing will show that a form on the homepage isn't going to get used much. Filling out a contact form is a fairly deep-funnel conversion. A visitor must already be pretty sure they're considering doing business with you to bother filling out the form. Or they've looked through the site and can't find the info they're looking for.
Are they likely to make this decision based on just having seen your homepage? Not likely. Better to use that space to give a new visitor more useful info.
But that's just my opinion. Test and let your visitors tell you whether they'll use it
Paul
-
Derek- This isn't the easy answer, but what you need to do in this instance is test. Run a simple A/B test.
-
I don't think heavily. As long as the prospect can find the form easily (via menu item or small graphic), I wouldn't include one as it will take up too much valuable real estate on the home page.
-
Not 100% important pertaining to the Contact Form.
BUT, I forgot where I read this statistic but customers are more highly subjected to inquire more of a business, if there are some trust signals. Signals like SSL certificates, payment acceptance and yes, contact information.
Contact forms are not fully needed, but doesn't hurt if it is purely service based like SEO consulting. But you should 100% put your business address, phone number, and email on the front page, probably on the sidebar or header.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
Best structure for a news website including main menu nav
Just looking for thoughts and opinions on the best way to set up the main nav on a news website that covers a specific professional services sector. There are news items, archived news, blog, events, but also main menu links to the numerous news categories that go to a page listing the news articles under that category (as created in Wordpress when publishing the article). I'm thinking that having these off the main nav is diluting the juice to the more important pages including the events and the news page? Just thinking about how to rearrange and consolidate. Any thoughts on how people would structure something like this?
On-Page Optimization | | sam_legmark0 -
Auto loading articles ?- best practices
Hi all! In the past months I see more and more website that doing 'auto loading articles in scrolling' - can you tell me if it's okay for SEO and what are the best practices for this? Thanks!
On-Page Optimization | | JohnPalmer1 -
1500 words per post * 10 posts vs 15000 words in one article, which is best for SEO?
If you don't have any problems with Text/HTML ratio. Which one do you prefer for better results? With reasons of possible, thanks.
On-Page Optimization | | Eslam-yosef0 -
How "Top" or "Best" are considered when in front of keyword
I would like to know if someone has proven info how google today counts words "Top" or "Best" when in front of main keywords you try to rank for. For example, if I have a keyword like "Restaurants in Madrid" and I optimize that page without using words "top" or "best" will it have good rankings for keywords "top restaurants in madrid" and "best restaurants in madrid" ? I suppose that google is smart enough to know that web page should be good ranked even without using those 2 words but would like to know percentage of my loss if I just exclude those words from title tag and other important onpage factors. I want to rank high for all the 3 combinations, with "top", with "best" and without it in front so searching for best solution. I plan just to add one of those words, for example "top" and hope that google will know that "top" = "best" 🙂
On-Page Optimization | | m2webs0 -
Can "window.location" javascript on homepage affect seo?
Hi! I need to add a splashpage to my wordpress site. I use "window.location" javascript on the homepage to redirect on the splashpage (controlled by cookie to redirect only for the first access). Can this technique affect the SEO on homepage? Thanks in advance!
On-Page Optimization | | StudioCiteroni0 -
What's the best practice for handling duplicate content of product descriptions with a drop-shipper?
We write our own product descriptions for merchandise we sell on our website. However, we also work with drop-shippers, and some of them simply take our content and post it on their site (same photos, exact ad copy, etc...). I'm concerned that we'll loose the value of our content because Google will consider it duplicated. We don't want the value of our content undermined... What's the best practice for avoiding any problems with Google? Thanks, Adam
On-Page Optimization | | Adam-Perlman0 -
Howdy, do curse words on your content article hurt SEO in any way or form?
howdy, do curse words on your content article hurt SEO in any way or form? and if so is there a "list" of registered curse keywords that should be avoided?
On-Page Optimization | | david3050