Conversion Rate Optimization (CRO): Best Approach/Plan Documentation
-
Hey Mozzers -
First off, I am well aware of what CRO is, its benefits, and why it is essential for any inbound or performance marketing campaigns. However i am a total newbie at the actual planning and implementation of CRO, so any advice/feedback on the questions below are much appreciated!
- When planning a CRO experiment/test what is the best way to document it? Should i develop the full plan ahead of time laying out each element?
- If so, what elements should i include in this plan?
- What are the KPIs i should report on?
- What tools should i use for reporting (i was thinking a blend of Google and Clicktale)?
- Any lessons learned through out your campaigns?
Thank you all so much for your input!
Regards - Kyle
-
If this is something you want to present to your client, it's probably best to explain the procedures of A/B testing.
"Hi [customer],
You are finally getting traffic to your site, however we want to run some A/B testings to maximize conversions on your website. We plan on running these tests and will only have results after 30 days (or more). "
The site I mentioned above will give you reports that you will be able to present to your customer after experimenting: http://visualwebsiteoptimizer.com/features.php#revenue-tracking
-
I understand the ideas behind testing but what about documentation? Do you supply a written plan with goals & outcomes ahead of time or just guess and test along the way?
I guess to help clarify I work for an agency and would need to present the approach to a client for approval rather than working in house.
-
Depending on what you are selling and how your users interact on your page. many factors are involved here, color schemes, navigation layout, and content.
In my experience it is best to experiment:
Here is a good site for ya: http://visualwebsiteoptimizer.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
BEST WEBSITE/SEO/DIGITAL MARKETING AGENCY FOR A GROWING MULTI-SITE MEDICAL PRACTICE [Edited by moderators]
[This content has been removed by moderators as off-topic. The Q&A Forum should not be used for job posting or recommending SEO companies and, as commenters have pointed out, we have a specific resource for this information]
Conversion Rate Optimization | | KetamineTreatmentCenters0 -
Increase conversion rate to buy
I am trying to understand why my women fashion site has a very low conversion, basically zero apart from some occasional sales (last one a few months ago) There is a lack of organic traffic the to shop subdomain, but what worries me is that (email/social media) campaigns to existing clients who happily buy repeatedly from our brick and mortar store do not generate results, despite using promotion codes etc. Before investing heavily in PPC campaigns etc, I'd like to improve conversion. Any advice on what can be improved ? PD: link can be found in my profile.
Conversion Rate Optimization | | J-S0 -
How to track conversions?
Hi Mozers, Anyone know how I can go about finding what my conversion is on my site? Or how to go about setting up tracking?
Conversion Rate Optimization | | edward-may0 -
Google Product Ads - Improving our Cost Per Conversion?
Hi all, We have been running Google Product Ads (paid for) ever since it began in the UK. We are still struggling to get to grips with the best way to make it worthwhile for us. Our data for the last 14 days:
Conversion Rate Optimization | | complete_outdoors
Clicks: 1827
Impressions: 65789
CTR: 2.78%
Average CPC: £0.22
Cost Per Conversion: £15.13 We've added some auto targets for our most popular brands, with a higher CPC than "all products". We've also added negative keywords so we only come up with relevant searches. Basically, what we'd like to know is: how we can best set-up our product ads to reduce our Cost Per Conversion (I guess everyone would like to do that!), as it is barely worth us using it currently. If you require any further data to help answer my question, please ask. Any help would be much appreciated. Thanks.0 -
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
E-commerce Customer Reviews/Ratings Solutions?
Hi all, Was wondering if based on your experience you could recommend E-commerce customer reviews/ratings solutions? Or if you prefer to use in-house built solutions. I currently have proposals from bazaarvoice, Shopzilla and Reevoo. Cheers
Conversion Rate Optimization | | Carlos-R0 -
Low conversion rate, high ticket item... but not THAT high
Oh great mozzers, I fall at your feet... I feel like I'm going insane... My client, 35 Degrees (http://35DegreesSteaks.com) is quite the mystery. I handle SEO and paid search for them, and we're doing great in those areas... however, we're just not seeing the conversions once I deliver these folks to the site. The people are targeted, the keywords are sound, and from what I can see, the checkout process isn't a mess... but they are just not getting the sales. We're currently starting to test some price points with some newer, lower cost "intro packages", so we'll see if that's one of the pain points. I'm also in the process of convincing them to include a Verisign or some other logo in the checkout process. However, I was hoping the great minds here could take a quick look and see if I'm missing anything else. Thanks in advance! Jeff
Conversion Rate Optimization | | fangdigital0 -
Good content but high bounce rate
Hi all, We run a website offering specialist turkey tours and gulet cruises. Our website holds a few information and recipes pages which are doing well in the engines and bring in alot of traffic. However these pages are crippling our bounce rate with bounces of about 80-90%. The time on site for these pages are above the websites average, but it seems that once the reader has finished with the information/ recipe, they bounce back to the Search engines. An example of one of our recipe pages can be found here: http://www.petersommer.com/turkey/turkish-food/pilav-rice/ We have thought about moving and redirecting these pages from our main site to a new website, but we are worried that it may effect our position in the SERP's. Can anybody offer any advice on this? Thanks
Conversion Rate Optimization | | petersommertravels0