How do I get Google to rank the right page?
-
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page.
The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero.
How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better.
Can you help please?
-
Thanks for the great answers. My problem is that my home page http://www.global-lingo.com/ has no reference to Arabic Interpreting at all. My Arabic Interpreting page http://www.global-lingo.com/interpreting-services/arabic-language-interpreted according to SEOMoz's own tools is nearly perfectly optimised for the term I want to rank for. Unless I'm missing something really obvious.
I guess my best option is to build back links to the page in the vague hope that Google changes it's mind. As you can see from my site I'm trying to rank with targeted pages for a whole host of Translation and interpreting terms. Some work really well and other not so. Any advice would be appreciated.
-
Richard,
There is some good advice here and I would add a suggestion. Look at your meta description for each page. If you were searching for Arabic interpreting and both were there as the only choices, which would you choose?
If, more people click through to your site based on a good meta description, i believe you will see an increase in ranking for that page. Remember, if the meta description sends them there, they need to find similar on the page or they will bounce.
Also, I looked at US search and then UK and find that Arabic interpreting is searched less than interpretation which is less than interpreters. Also, it seems that translation, translating, etc are used more than interpret. You may know this already and have a plan for ranking on those as well, but something you might try is to use "... for Arabic interpreting/translating here in the ...." in your meta desc.
Be interesting to see affect.
Best,
-
Hey Richard
I get this page on Google UK for that term:
http://arabtrans.com/interpretation.html
Guessing that is not you so a link may help but the quick and dirty answer is.
1. Make your Arabic Interpreting Page more relevant for that term (internal anchors + on page)
2. Make your homepage less relevant for that term
Then, yep, do a bit of guest posting, quality blog commenting or some such and build some relevance for that page.
That said, I am seeing different results to you so have you tried this query in an incognito search window or some such as you may be seeing personalised results.
Let me know how you get on and will try to feed back more.
Marcus
-
Are you able to change any of the current links with pertinent keywords to the inner page? That's a good first step. The real solution would be link building to the inner page for relevant keywords. Adding a couple more links from the homepage to the inner page would also help if done correctly.
As a quick fix, you can do two things. The most logical would be to show a flyout advertisement-like block that links to the inner page from the homepage. This will make sure anyone looking for Arabic interpreting will at least be able to get converted in the mean time. The alternative would be to get referrer data and automatically redirect, assuming referrer data is available (it may not be, in the majority of cases).
-
You would have to target backlinks more towards your specific page. While doing that, I would focus on your home page to help increase conversions. Maybe put a quick form on there, or a easy way to get to your specific page.
Jay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Modified broad match vs phrase match strategy - Google Adwords
Hi All, I am looking through a client account that is very mature (10+ years running) on Google AdWords. As soon as it became available, this client adopted a modified broad match (MBM) strategy and has removed all phrase match and exact match keyword types. The account has hundreds of thousands of active keywords. Over the past few years, the CPCs have been rising. While I know that market values of keywords in general have risen consistently year after year, I speculate that this client is actually causing their own prices to go up faster than they should. I have a couple of questions regarding strategy that I am considering that I want to know if anyone else has any experience with... by having many MBM versions of the same keyword, is it possible for cannibalization to occur for most of the variations? Example query: new red running shoes
Conversion Rate Optimization | | dsinger
variations Ad group 1: +red running shoes, +red +running shoes, red +running +shoes, red running +shoes
variations ad group 2: +blue running shoes, +blue +running shoes, blue +running +shoes, blue running +shoes based on the logic of MBM, the possible matches to this query from the available variations are +red running shoes, +red +running shoes, red +running +shoes, red running +shoes, blue +running +shoes, blue running +shoes. So, if the performance of those blue variations trump the more closely related red variations, this searcher may actually see an ad about blue running shoes, even though they have indicated they are more interested in red. in terms of cost, I would anticipate that MBM keywords are more expensive than their phrase match counterparts. can anyone confirm or deny this? My thoughts are that with several years of actual search terms being collected, this client should be able to do a great job of covering almost every variation of keyword that customers have used and create a strong list of phrase match keywords to satisfy all relevant queries. MBM keywords seem like they are a lazy way of getting traffic at a higher cost that can actually cannibalize close variations that exist in the account, causing the wrong ad to be shown based on matching/relevancy and a higher price CPC in the long run. Thoughts?1 -
Better Conversions with Java Script Pop Up Form or with Independent Page (URL)?
Greetings MOZ Community? I manage a commercial real estate site (www.nyc-officespace-leader.com). Visitors view listings (for example:http://www.nyc-officespace-leader.com/listings/303-broadway-building-office-sublet-11189sf). If they want more details they click on the "Interested In This Space, Contact a Broker" button. They get directed to a contact us form like: http://www.nyc-officespace-leader.com/contact-us?from_listing=303-broadway-building-office-sublet-11189sf We are redesigning this form. Remove much of the text and allowing the visitor to check questions pertaining to the property, like "Schedule a Tour", "Get Floorplans", "Details on Similar Space'. Currently this conversion form is on its own URL, and as such has menus on top, which I am concerned could distract the visitor. Would we get better conversions if this form was a Java script pop up with no menus. That way there would be no distraction for the visitor and we would have a better chance of converting them. Any thoughts? Also, we are using Google Tag Manager and Google Analytics to track conversions. Would changing to a Java Script pop up form have any implications for tracking? Thanks everyone!!! Alan
Conversion Rate Optimization | | Kingalan10 -
Is putting an email address in the page title a good idea?
As our Contact Us page title was a little short I added in sales@example.com So "Contact us : Sales@example.com" We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us Is it worth experimenting with further or a waste of time?
Conversion Rate Optimization | | Zippy-Bungle1 -
No form on PPC landing page
My client has explained to me that they want to drive sales CALLS instead of form submissions because they feel they have a better chance of "closing the deal" on the phone. So my company is working to design a PPC landing page that focuses on the phone number. But the question is, do you still think we should include a simple form on the landing page? There are two competing trains of thought in my office. One is concerned that if we offer a form, people won't call. The other is that if we DON'T offer a form, we will lose out on possibly good customers. In addition to the form, no form question is the question of providing additional links to other parts of the website. One person I work with is concerned visitors will leak away and not pick up the phone. My concern is that if we do not offer a way to "learn more" the visitor will become agitated and not call at all. This is specifically for a focused PPC effort. To recap:
Conversion Rate Optimization | | WestAdvertising
1- Form or no form?
2- Links or no links?0 -
Rich Snippets not showing up in Google
Hello everyone, Can anyone figure out why my Rich Snippets aren't showing up in Google searches: Their webmaster tool displays it perfectly, but I never see it in search results: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.cleanedison.com%2Fcourses%2Fbpi-building-analyst-envelope-shell-combo%2F Perhaps it's only my IP? Any insight would be great. Thanks
Conversion Rate Optimization | | CleanEdisonInc0 -
Does anyone have a form solution which would allow for specific website visitor information (keywords, path, etc...from Google Analytics), to be passed to a form submitted by that user which could be passed to a Zoho CRM lead record?
Looking for form analytics which offers: security, CSS integration, capture of Google Analytics data, integration with Zoho CRM.
Conversion Rate Optimization | | greenefficient0 -
Rel=author: inactive google+ better than no authorship?
some doubts about implementing rel=author: I have no google+ account so far and I have no intention to start activities in google+. Shall I still add rel=author and create a new empty google+ account (without google+ activity but using gmail) or would you recommend rather not to add rel=author in this case? I have 2 sites ranking in top10 SERP for my targeted keyword. One online shop and on another domain a non-commercial site with information on the topic. Would you rather associate same or different google+ accounts (from different people) with these two sites for both rel=author and rel=publisher? thanks.
Conversion Rate Optimization | | lcourse0 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0