Is it a good idea to use sub-domains?
-
Hello everyone!
I have a question about whether we should be using sub-domains. We are currently in the process of redesigning our site so this would be the time to do it. We are a reseller of brand name IT equipment (servers, storage, etc...) should we create a sub-domain for each brand for example:
or should we just use folders instead like:
does one have any more SEO value than the other?
Thank you!
-
In terms of SEO, subfolders are almost always the better option. If your brand pages are in a subfolder, they will receive more of a boost in rankings because they are considered part of the main site by search engines. More of the link authority and trust will be passed to pages in a subfolder. Subdomains are considered as a separate site by search engines - for example the blogs like sitename.blogspot.com or sitename.wordpress.com and receive little trust and authority from the rest of the site.
-
301 redirect is a permanent redirection. If you set up a 301 redirect and a search engine requests the page, the search engine is sent a reply that says the page has permanently moved to a different location. So Google will consider the new page as the one to be indexed. Google will also transfer the value of any links to hp.domain.com to www.domain.com/hp.
In most situations, I believe it is best to optimize one domain than several. Search engines will consider a subdomain as a complete separate domain. And yes www.domain.com are considered two different domain names (although I suspect Google tries to sort that one out). Using the 301 redirects to the folder transfers the value of the links of the sub domain to the file in the folder, which is also a link in to a place on the domain www.domain.com.
Search how to do redirects, there are many tutorials for different platforms. It is not difficult. However if you are using one of those free hosting sites, you are not going to have any luck.
-
Hello Christopher,
Thanks for a quick reply! I'm a newbie to SEO so if you don't mind I'd like to pick your brain about 301 redirects ( I will have to research this subject in more detail). However from what I understand:
Create a subdomain hp.domain.com and do a 301 redirect to www.domain.com/hp
Now my question is this, so my content for hp.domain.com technically resides on www.domain.com/hp correct? or it resides on hp.domain.com ?
Question #2, why would I want or why is it recommended to do a 301 redirect on a subdomain to a folder on a main/root domain?
Thanks!
-
I like subdomains for usability, but maintain 301 redirects to folders. Humans may prefer the subdomain, so they are useful.
hp.domain.com has a 301 redirect to www.domain.com/hp
Search engines will consider hp.domain.com a different domain than www.domain.com.
I do this most commonly for mobile.
m.domain.com has a 301 redirect to www.domain.com/m
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain or Country Code Top Level Domain
Hello Friends, I am planning to develop my website for other languages. which one is best for SEO? (The main English website is well ranked in google) 1. de.example.com (subdomain may obtain rank faster as it is part of the main website?)
Web Design | | Bold
2. example.de (this is a completely new one; so not easy to get rank?) thank you
Barsbold0 -
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Can anybody recommend a good UK based SEO
Looking for a company or person willing to work on a small company website in other words not expensive 🙂 I looked on the recommended list on the MOZ website but they mostly in America and mostly only too willing to work on large company websites. There wasn't anything catering for a one-man band business like mine which is letting holiday cottages www.endeavourcottage.co.uk. I have just started talks with a responsive web designer, but if I got the right SEO company maybe they could do both but not necessary.
Web Design | | WhitbyHolidayCottages1 -
Best SEO practice - Umbrella brand with several domains
Hi, we have several blogs and comparison sites on specific topics. All the domains rank on top positions in very competitive niche markets. We think that we can get more profit out of the domains when we put them under an umbrella brand. Customers that visit domain A can then also find products easily on domain B. We see this for example on health.com, with several brands in the top. To maintain or improve our rankings i'm looking for specific information for the link structure. For example, is it better to have the 'about us'/rel=author on each domain, with contributors on that specific domain or is it better to have them all in the (umbrella) brand domain. At the moment we have the structure like this: domainA.com, domainA.com/blog, domainA.com/about-us and domainB.com, domainB.com/blog, domainB.com/about-us. I think to maintain the rankings it is best to keep specific content (like blog/ about us) on the domain. So is it the best to just do side wide links with a logo (like health.com) and what about hosting? We work with wordpress, so all domains will be hosted on one ip? when we use the multiple site option of WP? All information on this topic is more than welcome 🙂
Web Design | | remkoallertz0 -
Should I Use An Animated Javascript Responsive Site
Hi, hope someone might be able to help me with this. I am setting my son up with a website for his small painting and decorating company. However, I am a wordpress stalwart and he has seen a theme which is a javascript animated responsive theme from template monster. Its not my choice just he is adamant that he wants it. However, I am slightly concerned that Google cannot index as well with these kind of sites as they would with a standard HTML site. I would be grateful if someone could confirm if they can be indexed etc. The content appears in what I can only describe as lightboxes. Thanks
Web Design | | denismilton0 -
Using H1 in a carousel
Hi, I have a homepage with a carousel rotator that has text in it. My question is what's the best practice in using H1 tags within the carousel. Will placing H1 tags in each be considered excessive H1 use and if so can this still cause SEO problems? Thank you
Web Design | | mirel0 -
Do you think it will be a good idea to delete old blog pages off the server
I paid somebody to build my website using Dreamweaver, and at one point I didn't know how to use the template which automatically updates every page in the menu section so I stupidly broke the template on every new page when I made the websites blog and put the pages into a subfolder. I realised this was a silly thing to do and now and I now know how to use the template correctly I've copied every single page over from the subfolder and put it into the main template. Now I can update the template menu and every page changes automatically. The only problem is I've now got two versions of every page of my blog on the website. For some reason when I do a sitemap it comes up with a links to the old blog pages I, don't know why when I've removed the links from the blog page? and also the new copies also. I have basically got a copys of all blog pages. Do you think it will be a good idea to delete old indexed blog pages off the server so that when Google spiders the site it will pick up only the new links to the copy pages?
Web Design | | whitbycottages0 -
WordPress blog hosted on GoDaddy domain mapping help
We set up a WP blog that's hosted through GoDaddy. For various reasons, we purchased a URL to use to get through the technical build and set up and are trying to map that to a subdomain of our company website. (We can't host it on our own server, unfortunately). My question is: for WP blogs hosted via WP you can buy a domain mapping upgrade and I'm trying to find a similar plugin that could offer the same thing that would apply to our GoDaddy hosting and point to our subdomain (GD apparently doesn't offer the domain mapping). Anyone have any thoughts, please?
Web Design | | josh-riley0