Looking for guidance on transferring and incorporating content from a purchased website into an existing website
-
One of my client’s recently purchased a competitor’s website, and we would like to transfer the content from the competitor’s website (http://www.wilson-hardness.com) to our client’s existing website (http://www.buehler.com); at the same time we want to minimize loss in keyword rankings the competitor’s website has established.
The two websites work in similar fields: one measures and offers products in scientific measurement and analysis of various materials. The other website offers products that are in similar field: hardness testing equipment.
Looking for suggestions on how to proceed or recommended reading on the topic. I’ve tried to do research, but haven’t found anything, so I’m not sure what to topic-names to search.
Any guidance would be appreciated.
-
Lots of money is at stake here, so doing a great job is essential.
I don't think that any answer given without doing a detailed study of the traffic sources, keywords, link sources, etc. is going to be a good answer. There is also the question of conversion rate related to branding. So, I would evaluate as best as possible, make a chart, and use that for your decision. I would involve the company in the decision as branding, sales numbers, profit margins and more could be part of producing the best ROI.
Running both sites could be the smart way to go. Wilson could be such a brand that moving their products to Buehler would result in a lower conversion rate. They also have international domains which could produce good revenue.
Good luck with your analysis.
Forty years ago I used Buehler products every day... but that was in a different lifetime.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Putting my content under domain.com/content, or under related categories: domain.com/bikes/content ?
Hello This questions plays on what Joe Hall talked about during this years' MozCon: Rethinking Information Architecture for SEO and Content Marketing. My Case:
Intermediate & Advanced SEO | | Inevo
So.. we're working out guidelines and templates for a costumer (sporting goods store) on how to publish content (articles, videos, guides) on their category pages, product pages, and other pages. At this moment I have 2 choices:
1. Use a url-structure/information architecture where all the content is placed in one subfolder, for example domain.com/content. Although it's placed here, there's gonna be extensive internal linking from /content to the related category pages, so the content about bikes (even if it's placed under domain.com/bikes) will be just as visible on the pages related to bikes. 2. Place the content about bikes on a subdirectory under the bike category, **for example domain.com/bikes/content. ** The UX/interface for these two scenarios will be identical, but the directories/folder-hierarchy/url structure will be different. According to Joe Hall, the latter scenario will build up more topical authority and relevance towards the category/topic, and should be the overall most ideal setup. Any thoughts on which of the two solutions is the most ideal? PS: There is one critical caveat her: my costumer uses many url-slugs subdirectories for their categories, for example domain.com/activity/summer/bikes/, which means the content in the first scenario will be 4 steps away from the home page. Is this gonna be a problem? Looking forward to your thoughts 🙂 Sigurd, INEVO0 -
Our website is not being indexed
We have an issue with a site that we can't get to the bottom of. This site: (URL removed) is not being properly indexed. When we do a search for (URL removed) in google.com.au. The site appears as the 4th listing with the following title and description: (Title removed) A description for this result is not available because of this site's robots.txt – learn more. We have checked the site's robots.txt and can see its been now implemented correctly: (URL removed) About a week ago, we also went into Webmaster Tools and submitted a request for Google to recrawl our site. We are unsure what the issue is that is causing the site to not be properly indexed and how to resolve it. Any assistance on this topic would be most appreciated!
Intermediate & Advanced SEO | | Gavo0 -
Content with Read More..?
How does google see content that's static on page & content that has a "see more" or "read more" tag. Where the content collapses & de-collapses on a mouse click. On a condition that the complete is readable via the source code view as well as crawl-able by spiders?
Intermediate & Advanced SEO | | welcomecure0 -
Content Internal Linking ?
Should we internally link new content to old content using anchor tags (keywords) related to pages from all new blogposts or should be keep rotating the blogposts like link from some blog posts & not from others. What ratio should we maintain. Right now i keep 2 links maximum from a 300 words posts or 3 in 500 words posts maximum. But linking from each new blog posts will be good?
Intermediate & Advanced SEO | | welcomecure0 -
Galleries and duplicate content
Hi! I am now studing a website, and I have detected that they are maybe generating duplicate content because of image galleries. When they want to show details of some of their products, they link to a gallery url
Intermediate & Advanced SEO | | teconsite
something like this www.domain.com/en/gallery/slide/101 where you can find the logotype, a full image and a small description. There is a next and a prev button over the slider. The next goes to the next picture www.domain.com/en/gallery/slide/102 and so on. But the next picture is in a different URL!!!! The problem is that they are generating lots of urls with very thin content inside.
The pictures have very good resolution, and they are perfect for google images searchers, so we don't want to use the noindex tag. I thought that maybe it would be best to work with a single url with the whole gallery inside it (for example, the 6 pictures working with a slideshow in the same url ), but as the pictures are very big, the page weight would be greater than 7 Mb. If we keep the pictures working that way (different urls per picture), we will be generating duplicate content each time they want to create a gallery. What is your recommendation? Thank you!0 -
Multilingual Version of a Website
Hi All, We created 'EN' and 'FR' version of a website and translated all labels and message from English to France with the help of Google Translator. Lets take an example: English version URL - https://www.sitegeek.com/softlayer France version URL - https://fr.sitegeek.com/softlayer France version also contain same reviews available on English version page. So the reviews content or language is same on both pages. To eliminate the duplicate content issue we put following meta tags on both 'EN" and 'FR' version pages : So My question is that (1.) Is this the correct implementation of Multilingual Version of a Website? (2.) Is Added meta tags work for both Google and Bing Search engine? (as Bing not indexing all pages) (3.) We are translated labels and messages from Google Translator. Is this the issue pages not being Indexed in Bing? (4.) Finally, What would the correct SEO approch if we translate our site in other languages? Rajiv
Intermediate & Advanced SEO | | gamesecure0 -
Help! Website Page Structure.
Hi there, I have a cupcake website; www.cupcakesdelivered.com.au To date, we have sold only regular cupcakes. Moving forward, we are about to start selling lots of different sorts of cupcakes and want to categorise them - i.e.; sport cupcakes, corporate cupcakes, movie-themed cupcakes etc. I am looking for a recommendation on how best to structure this in terms of pages / domains / subdomains etc, so as to best support SEO. Your help would be greatly appreciated!! Thank you, Laura.
Intermediate & Advanced SEO | | cupcakesdelivered0 -
Need Reviews on my new website
Hi, I recently developed this website: http://goo.gl/fl5a5 And started link building to that website and getting some very good links so far. So far ok, but i would request some experienced guys here to post some reviews and help me with your suggestions so that i can rank better. Its been a month since i started link building to this site. . PS: I have cloned my competitors site with unique content. Will this becomes an issue? You can check my competitors site by Google'in my site entire title. Please let me know your thoughts on this.
Intermediate & Advanced SEO | | Vegit0