Why are rich snippets not appearing?
-
I'm helping out on a site (www.treadmillreviewguru.com) which formerly had rich snippets appearing in Google. They use hCard markup. All of the markup is visible on the page. The search preview in Google's rich snippets testing tool show a picture, a rating and all that.
However, nothing is appearing in search results. Here is an example page: http://www.treadmillreviewguru.com/nordictrack-treadmill-reviews/nordictrack-commercial-1750-treadmill-reviews-ratings/
This page ranks in the top ten (for me, global results) when I search [nordictrack commercial 1750 treadmill review].
Does anyone know why Google would display the rich snippets a few weeks ago and then not display any at all?
-
Google seems to be selective in displaying the rich snippets in results. I have a site that uses ratings snippets and only a tiny percent of the SERPs display with the rating stars. I can't figure out why some display with snippets and some without (# of ratings, rating score to not appear to factor), there must be something in the algorithm that decides this but it is not clear to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One of my pages doesn't appear in Google's search
Our page has been indexed (I just checked) but literally doesn't exist in the first 300 results despite having a respectable DA & PA. Is there something I can do? There's no reason why this specific page doesn't rank, as far as I can see. It's not a new page. Cheers, Rhys
Algorithm Updates | | SwanseaMedicine0 -
We are being penalized for one specific key word (and phrases it appears in), how can we figure out why?
Overall our SEO efforts have worked well, slow and steady increases in rankings across the board for all products and categories, EXCEPT for one particular brand name. Key words and phrases for that brand consistently under perform all other key words and phrases. Strategies etc. are the same, and we have not received any notifications about 'manual action' but I'm convinced there is something affecting our ranking on that brand. This has been going on for approximately two years, prior to that we ranked very well for this brand. What sorts of tests can I run to try and find the problem?
Algorithm Updates | | absoauto0 -
SERPS appearing and vanishing every 15 days
I have a regional careers website on a small seo retainer contract. I manage the google webmaster account and use moz tools to help keep pages finely tuned. The site has been experiencing a phenomena now for about 6 months whereby the SERPS (we work with around 10 keyphrases) are placed in top 5 positions and generate healthy google traffic and will then suddenly vanish. The cycle is roughly 1 - 2 weeks top page, followed by 2 - 3 weeks outside the top 5 pages of google results. I contacted Google via webmaster central to ask for help and they simply confirmed that there were no penalties being applied and it was normal algorithm updates. I manage the seo for 20+ sites and have not seen this phenomenon elsewhere, not since the days of 'google dance' years ago. Has anyone else had this experience ? The SERPS always come back after a couple of weeks but then vanish again after a week or so this cycle has been ongoing for 6 months now and we have eliminated all symptoms we can think of. Your feedback would be much appreciated in this matter.
Algorithm Updates | | broadshout0 -
Any results appearing state side from the roll out of in-depth articles?
I've noticed today that Google are not serving my author profile up in the SERPs, last night it was fine but today they've all gone. Could this be due to the release of in-depth articles? Has anyone else who is using rel author/publisher seen their profiles disappear. My pages are still in the same rank position but the information has been reverted to a previous state. I'm in the UK and unsure what determines a Google roll-out in terms of time scale, so I wanted to see if in-depth articles are starting to make their mark in the SERPs in the USA or Canada. Thanks for any input on this question. UPDATE BELOW ** I've decided to update this question with my own possible answer just in case it is helpful to any one. I see today that my Author/Publisher profile have now come back to my pages in SERPs, which I'm happy to see. I am an avid user of creating annotations in GA for each activity/change I make on my sites. The other day I wanted to test the impact on changing my profile pic to my company's logo identity - so I recorded this in GA as a date point of reference. My pic was changed to the logo and voila it started to appear in search. Why did I do this? Well our logo is a kind of high viz green box and pretty well stands out amongst the 10 blue lines and sponsored ads. I wanted to see if this would attract people's attention - should we not experiment??. For a time it worked but as you will see from my question my profile was essentially removed. Does Google watch out for this? It does not, for instance, serve our logo/profile for web pages where the author and the publisher are the same, meaning the company is the author and the publisher. I can see that Google are requesting that for in-depth articles they would like you to use the schema mark-up for organizational logos for your articles - http://googlewebmastercentral.blogspot.co.uk/2013/05/using-schemaorg-markup-for-organization.html. You will see in this posting quite a lot of discussion on logo size, code location, optimal settings etc. There seems to be a hint that the logo size should be around 50k and 230x230px. So maybe this is the route we need to take in order for your brand's identity to be served with your content. I'll be trying this out on some of my content and wait and see. If anyone else is working on thism trying out new ways to serve their content using schema mark-up it would be great to hear from you. Best David David
Algorithm Updates | | David-E-Carey0 -
SERP Rankings: Breadcrumb appears near URL
Hi mozzers, I was checking at the "carpet cleaning" kw national search and an usual result appeared(image attached): -Title Tag -Url + Breadcrumbs following The Breadcrumb showing up near the url is the first time I see that happening! Anyone has an idea why? Do you think it is a Google new trick or do you guys think it is the webmaster who added a hack to it? Thanks for letting me know Tf52L.png
Algorithm Updates | | Ideas-Money-Art0 -
URL is starting to appear capitalized in Google Search Results. How come?
Our domain (www.absoluteautomation.com) has just today started appearing in search results as www.AbsoluteAutomation.com. Any ideas why?
Algorithm Updates | | absoauto0 -
Does anybody know of solid statistical examples of websites improving CTR via rich snippets?
There has been a fair deal of broad speculation that "rich snippets improve CTR". The recent rich snippet infographic that SEO Moz came out with mentioned this. However the only solid examples I could find was from an example on Search Engine Land. http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830 Does anybody know of any other success examples with solid data of improved search share CTR rates when rich snippets were implemented?
Algorithm Updates | | southernresearch0 -
Is URL appearance defined by crawling or by XML sitemap
I am having a problem developing a sitemap because I have long URLs that are made by zend. They go like this: http://myagingfolks.com/professionals/20661/social-workers/pennsylvania-civi-stanger Because these URL's are long and are fed by Zend when I try to call them all up, to put on the sitemap, the system runs out of memory and crashes. Do you know what part of a search result, in google, say, comes from the URL? Would it be fine for me to submit to google only www.myagingfolks.com/professionals/20661. Does the crawler find that the URL is indeed http://myagingfolks.com/professionals/20661/social-workers/pennsylvania-civi-stanger or does it go with just what the sitemap tells it?
Algorithm Updates | | Jordanrg0