Would great contents alone, be enough for ranking high?
-
Hi and thank you everyone for reading this post.
Recently I had purchased a business including the domain. The website has been around for over 10 years with some links pointing back to it including couple of links from dmoz. I am in the process of up dating the website but most of the pages are not relevant anymore and thus will not be in the new website. I have couple of questions:
1. Since some of those old pages are getting some backlinks, would it be prudent to keep the url and 301 it to say homepage or another page? I want to work out the best way of utilising the current backlinks. Is this the best way?
2. The website is in a highly competitive industry and I want to add a lot of informative contents. The contents will be well written (professionally) and not for the sake of SEO but for providing valuable information for users. Whilst I'm adding the contents, what would be best way of drawing attention of the potential users to it? If I release the same content as a way of notes in its FB page, would that be considered as duplicate content in the eyes of Google? Or should I just share the link on FB? What are the other mediums available that considered to be effective for sharing contents. I'm also thinking about guest blogging for selected blogs. Would this be an effective way of increasing the authority of my website?
I should say that at the moment the site has a PA of 44 for the homepage and DA of 35. Are these numbers OK?
Thanks again.
-
Thanks for the reply. I thought 301 redirect might have been the best option.
The industry is personal insurance and there's a lot of information out there but it's not really centralised and most are geared for pushing product/services. My aim is to provide info without making the customer feel that I'm pushing products down their throats.
-
-
If you have new pages that are similar to the old content, then 301 redirect to those. If not catch up the linkjuice on the homepage.
-
Just sharing links on facebook will get your very little to no interaction. Incentivize people, ask them a question related to the article (addressing some kind of problem or something).
We don't know which niche you are operating in, but maybe you have authority websites that are posting about your niche? Announce there that there are new owners, maybe new products? Tell them your story...
I find guest blogging more effective than just sharing on social media...
Your PA & DA are ok but the higher they are, the better
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will posting an article from my website to LinkedIn mean its duplicate content?
Hi everyone, I'm currently writing my first blog post for my new business, and initially it was intended to be written for my website and then have it shared as a link via Social Media. However, I notice now that LinkedIn allow you to post self written articles to it's website directly and that these are then linked to your profile. My question is if I write my blog post as intended, and then publish it separately to LinkedIn, will search engines see this and think I am duplicating content? If so, roughly how much of the content would I have to change in order to avoid this? Thanks!
Social Media | | mickburkesnr0 -
Question about understanding Google Ranking System
Hi, I have too many question that I need answer to understand Google ranking system. I have been analyzing different website in different niche, but puzzling to understand how Google rank actually. Some websites have good number of backlinks with good SEO metrics, but some low SEO profiled websiites outrank good sites. I am here with my first question. I am working for one client website who sell sex toys online. So we are optimizing keywords like sex toys, buy sex toys, sex shop, sex toy store and too many keywords to rank on google.ca. My client website is cupidboutique.com. We have some competitors that I want to mention below: 1. PinkCherry: This is one of our big competitor. They have 2 domain one is for US and one is for Canada. Both websites ranking well for different keywords. Basically .ca domain is more successful than .com domain. But I am surprise why Google consider the websites for rank. If you see, both websites are identical, that means both website have same product, same category structure, and the most important all products description are duplicate on each domain. On google webmaster guideline, google mention that if 2 domain have identical content, then Google ignore the duplicate one in ranking. But still both websites ranking for different search term. I compare the SEO metrics of our domain and their .ca domain, there is not big difference. Our websites also have good number of links, good PA/DA, even more good number of social sharing than them. But our rankings are not even comparable with them. They are ranking within 20-30th on Google for different product category keywords, but not our. 2. Hushcanada: This is another website ranking well, but I a surprise how? This website is ranking on very high competitive keyword with very fewer number of backlinks. Their PA/DA, number of backlinks, social sharing all metrics are very few. Their business also established recently that is 2013, which I found through archive.org, whereas our client business has been running since 2003-2004. As a Ecommerce business website their homepage is not showing any product , their catalog can be found under "shop online" page only. There are even some more websites ranking well with very low SEO metrics in this niche. If Google is not looking for these SEO staff, then what other staff Google looks to rank website? Hope I will get some favorable answer of my question.
Social Media | | moonheart0 -
Best way to create content in Google Plus to help SEO
Hi, I would like to know what is your experience about how to create content for Google+ in order to improve your SEO. I mean, tips like content length, opitmization, links, hashtags, and so on... What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.) Thank you.
Social Media | | teconsite0 -
How would you increase rankings if you were in charge of the SEO for this site
Hello, For the site nlpca.com How would you get them to the #2 spot for "NLP" and the #2 spot for "NLP Training" They won't do link building due to reputation in the industry. They're open to Google+ and the +1 button. They are willing to add stellar targeted authoritative content. They're adding a blog and comprehensive "What is NLP?" article. They are a "Top 5" authority in the field. Thanks.
Social Media | | BobGW0 -
Value in content from website being shared across social media?
If I write content (small career advice quotes) on my website and I distribute across Twitter and FB I assume my site will get the full credit (from an SEO perspective) since that is where the content was originally uploaded. However, will I still get SEO credit for being active on social media, or will Google view it as duplicate content and evaluate that I am not active on social media? thank you
Social Media | | knielsen0 -
Any ideas to boost rankings for a ticket website?
Hello, I have a ticket website: http://www.TicketTrail.com and I am looking for advice for better SEO for the website. I know its tough because there are so many sites out there like this but wanted to get some opinions. I have done little things here and there and are starting to see a couple of keywords come up but I am trying to get my inner pages ranked so I can come up for long tail keywords based on an actually game or event that is happening. Any suggestions would be great. I have 4 friends that work for me that will do anything to promote the site. Thanks
Social Media | | maximumrank0 -
Facebook likes, search rankings, acquisition speed. Concern?
SEOs know that a rapid uptick in link acquisition speed can trigger a red flag within google. Is the same true of a FB Like campaign? I'm not up to speed on whether Google is believed to use Facebook Likes in its ranking algo. Should we treat a FB Like acquisition campaign like we do linkbuilding -- namely, throttle it so that there isn't a huge spike in growth rate for a short period? Surely FB might have internal algos that devalue 'astroturf' likes, but the core concern of this client is whether SEARCH RANKINGS might suffer if the FB Likes grow too quickly. My gut says no, don't be concerned. What do you think?
Social Media | | mcglynn0 -
Duplicate Content
I have a question regarding non-original content on multiple sites. I'm working for a client that's company has a personalized social network for it's fans (completely custom, built from the ground up - not like kickapps, or the other social network dev platforms). Anyway the network is fairly active - at least a couple thousand users - and each one of these sites is given a subdomain. Each of these subdomains can be given a custom URL if purchased - but essentially it's much like creating a blogger or wordpress. Each URL is basically "http://FanUsername.BrandName.c0m/" Now the dev had the genius idea of publishing all "corporate/company" blog posts on everyone of these subdomains as well. When first learning of this, I told them it was a terrible idea - and that it may even penalize the main blog. After more research - it looks like this may not be the case? I still think they should just link back to the main blog and discontinue publishing these posts on all of these additional subdomains (and for those that purchased domain names - unique websites). What do you guys think? Should they only include an RSS feed of links back to the main blog? Should they just link directly back to the blog? Or should they offer shortened versions of each blog post - ala links + meta description + Read More...? Or lastly, should they just keep as is? Thanks for the help
Social Media | | iinuser0