Domain authority or page authority in ranking
-
Hi, sorry if this is an obvious one...
I am doing some keyword research tool and have a few keywords I wish to ran for. Looking at the DA of the sites on the first page they are averaging 60ish, my site is 33. However, for the keywords I am targeting they seem to have PA of 1, or at best, 5.
From what I can make it out appears they are ranking for the keywords because of their strong DA rather than any seo work.
If I were to target these keywords and send backlinks to the individual pages and so build up a PA on my pages would this be enough to challenge the competitors or would I still be at a major disadvantage because of my lower DA?
Hope that make sense? I know what I mean but hard to explain it
Thanks
-
Thanks EGOL
Very useful information there, exactly along the lines of my thinking (disproved my idea mind you hehe). I guess i'll have to find a 'level' for my domain and keywords which match that
-
I am competing in a SERP with product pages from Amazon and Ebay. Amazon and Ebay both have a DA of 100 and both have a product page in this SERP with a PA of 1. Both of these beat my site that has a DA of 82 and a product page with PA of 68.
They are beating me on DA alone as I am better optimized for the keyword and my PA is enormous compared to theirs.
-
Hi Mark
Just to pick up on your remark: To say that they are "ranking for the keywords because of their strong DA rather than any seo work" doesnt make sense. The reason their domain authority is high is because of the SEO.
What I meant there was that the pages I looked at appear to be ranking because of the root domain authority/seo rather than any specific seo to that page. The pages have little to no external links. Sorry, probably didn't explain it the right way.
Thanks. Carl
-
There is no simple answer but I can provide you some clarity.
Domain authority is always more important and provides more value more than Page Authority...Page authority is one of the attributes of a sites domain authority.
To say that they are "ranking for the keywords because of their strong DA rather than any seo work" doesnt make sense. The reason their domain authority is high is because of the SEO.
A good strategy to generate higher rankings on keywords is to focus on lower competitive keywords. Targeting a lower page authority page for a competitor isnt where you should be focused. Focus instead on the keywords and building solid and relevant content with those keywords.
Hope this helps. If so, let us know....
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
disavow primary domain?
Hi friends is it possible to disavow primary domain? Like com or net? We currently see many incoming spam links with primary domain .xyz and i just wonder, why not block all these links with one rule domain:xyz? thanks
Link Building | | netcomsia0 -
Should I disavow links from Dead Domains?
Have a new client who hired a fly-by-night backlinking company. They made 500 links from directories and 160 of these are on domains that have been deleted. So should I inlcude the 160 dead links in my disavow?
Link Building | | dk50 -
Too many on page links
Hi i'm new to MOZ, after sacking my SEO consultant due to the penguin update. My site position isn't fantastic right now for my national and local search terms 😞 The first problem i have is tackling too many on page links. I understand it should be 100 or less, unless users would benefit more. Looking at my links i have up to 200 on page links (which i know are not beneficial or user friendly). If i give you an example this page has 208 links: http://www.drivejohnsons.co.uk/blog/page/3 Heres another one with 157 links: http://www.drivejohnsons.co.uk/author/admin/page/2 Here's one that isn't associated with my blog that has 188 links: http://www.drivejohnsons.co.uk/testimonials On average most pages excluding the blog have around 120 links per page and i know thats to do with my Nav Bar - which i will sort out. My question is: Because the majority of these high link pages are associated with my blog, will that affect my site SEO performance? If yes, does anyone have any suggestions as to how i can reduce the total links on each page within my blog? The more i blog, this number is only going to increase 😞 Im using wordpress. I was just wondering if any of these imports would help ? | Blogger | Install the Blogger importer to import posts, comments, and users from a Blogger blog. Blogroll | Install the blogroll importer to import links in OPML format. Categories and Tags Converter | Install the category/tag converter to convert existing categories to tags or tags to categories, selectively. LiveJournal | Install the LiveJournal importer to import posts from LiveJournal using their API. Movable Type and TypePad | Install the Movable Type importer to import posts and comments from a Movable Type or TypePad blog. RSS | Install the RSS importer to import posts from an RSS feed. Tumblr | Install the Tumblr importer to import posts & media from Tumblr using their API. WordPress | Install the WordPress importer to import posts, pages, comments, custom fields, categories, and tags from a WordPress export file. | If anyone can help, i would very grateful.
Link Building | | Anthony19820 -
Why my domain authority is dropping
Hi, I think I've been doing every right here. I just got a lot of nice backlinks from relevant sites ( pr 5 and higher), I also have been doing guest blogging for weeks. But suddenly, my domain authority dropped from 35 to 33. Traffic from searches also dropped a little bit. I didnt do anything blackhat yet so I dont know what is the reason why this happen. I update my site regularly, get more and more natural backlinks, do guest blogging. Or perhaps it was because I give links to my friends' affiliate sites and got penalized?
Link Building | | brian.jerimy0 -
Diluted Link Pages
When looking at a competitor's links, is it worth the time to try to get listed on sites they're listed on if all they seem to be are pages with links? Here's an example: http://blacktieaffairlimousines.com/links.html I'm finding a lot of these, along with other low quality links from sites in other countries such as China, that have nothing to do with their business. This is for a self storage company. Most of what I'm finding are what seem to be more "old school" link building (farming).
Link Building | | DougHoltOnline0 -
Is my linking tactic affecting my rankings?
Hello All, I'd like to think that my SEO style was both helpful and useful. But lately i've been thinking that I may be damaging my own SEO! Let me explain, I love forums and technical gossip. Being a IT guy, I usually find an interesting question from websites like Yahoo, Microsoft, SOASE Forums etc etc and write a decent article on one of the questions going into real detail. I then post my basic answer (word limits) and a hyperlink incase anybody wants to read the rest of my article. I used to think that this was great for SEO, because it was certainly great for making great connections. However, a backlink check on my website shows that I have a good 40 - 60 hyperlinks, 40/ 50 of which from just Forums I've posted on but only from 3 - 4 domains. Would this affect my ratings? Looking at my own site from an SEO consultant perspective, having one source of links seems awfully suspicious to me!
Link Building | | Paul_Tovey0 -
Why does this page not rank?
Newbie here, to both SEO and SEOMOZ, but i'm quickly learning. Anyway, I just wanted some tips on how I can improve and help this page; http://www.buzzwords.ltd.uk/freelance_copywriting.htm rank for the keyword "freelance copywriting" Regards N.
Link Building | | Buzzwords0 -
Minimum desired for Domain Authority and Page Authority
I see messages and threads talking about the less importance on PageRank and more importance on Domain Authority and Page Authority. As I work on our link building, do I steer away from low DA and PA websites? If so, whats the minimum threshold I should stay away from? If I see a site that has a Domain Authority as low as 9 - is that the minimum? What is? What do you think?
Link Building | | findachristianjob0