Should I try to optimize for SEO a site that lives only for 5 days
-
Hi, we are actually building a new microsite that will live on promo.domain.com. The site will have a promo for about 5 days and will be changed for a new promo after 5 days.
Considering that the site www.domain.com has a high autority (67) and is well indexed in search engine, should I try to optimise this site for keywords such as
-
promo "keyword"
-
rebate "keyword"
-
cheap "keyword"
even if the site will be optimized for those keywords only for 5 days.
We are already doing PPC campaign on these keywords but I am wondering if Google will have the time to rank us in the top 10 results in those 5 days or if I am loosing my time.
My other option is to leave the TITLE of this site always the same like Groupon is doing and focus on very generic keywords. Which option do you think is the best?
-
-
I would recommend doing SEO to the site particuliarly if you are going to promote via TV ads or anything other than PPC that could result in search queries. The reason being is you could capitalize on QDF, real-time results and auto suggest queries.
To keep it extremely efficient make the page a template where you can just change the "keyword" in a file & save so it updates on the site. A slightly more lowtech way would be a global find & replace on the html file for the "keyword". Basically, you do the onsite SEO once and then spend 5 seconds updating to the new keyword every 5 days.
You will want to post a short blog post each time there is a new promo to help get the search index updated quickly; just make sure to ping the appropriate services with your blog.
For offsite I'd recommend the general social media sites (facebook, twitter) and any extremely relevant niche social media/forum/community sites. If these are promotions that would appeal to mom bloggers & deal finding sites then do an outreach campaign telling the site owners you are going to have a new promo every five days and offer to give them a "heads up" before the general public. You can then build an e-mail list & blast out the promo to them. At the same time you can offer to have them follow your promo twitter account.
-
That's what I woould do too. Add a Title such as "Brand Name Promotion + 1-2 keywords", and NOT change it even if the promo changes.
-
Mmm... to SEO that subdomain exactly for the 5 days promotion: no I would not do it.
To SEO the subdomain for a keyword like Brand Name Promotion (+ another couple of keywords), yes. It is not very difficult to do and you can gain more brand visibility.
-
I would suggest instead of having the microsite on promo.domain.com, it should be on domain.com/promo. This gives you a bigger chance of Google indexing the microsite as Google do not pass value to subdomains as much, having it on a subfolder will bring you a bigger chance.
I would only do basic onsite such as page titles, metas, alt tags and internal linking, I wouldn't brother building links as it would take too long to be found.
If you are in the right industry, I suggest also using social media to promote your promotion as this will help your organic rankings.
-
So the subdomain stays the same but the content of the promo changes every 5 days?
If the main site is popular enough and you have a decent link structure into it then the site will probably be crawled and ranked in time, but barely and probably more effort than it's worth.
Optimising for the generic terms would probably be the better option (as you're not losing anything in the short term but will eventually get a long term gain. In theory).
-
I don't really get what you are saying here. The content of your promo subdomain is going to change every 5 days? If this is the case, you want to do SEO for promos generically. If you have a hat promo for the next 5 days, you will never rank for hat promos in 5 days. That and if you did rank for it in say a month, then it won't even be hat promos anymore anyway, so your ranking would go away.
Do SEO, just do it for whatever your website is about, not for what the content will be for the next 5 days.
-
If the site is only going to be in effect for 5 days I wouldn't put much effot into heavy optimization. I would only do basic on page stuff that requires all of 5 minutes of your time - title tags and such.
Reason being there is a high chance the Google bots won't even come by and index the site within the 5 day period.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Sites website https://www.opcfitness.com/ title NOT GOOD FOR SEO
We set up a website https://www.opcfitness.com/home on google sites. but google sites page title not good for SEO. How to fix it?
Technical SEO | | ahislop5740 -
Why is my site not being indexed?
Hi, I have performed a site:www.menshealthanswers.co.uk search on Google and none of the pages are being indexed. I do not have a "noindex" value on my robot tag This is what is in place: Any ideas? Jason
Technical SEO | | Jason_Marsh1230 -
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
When Should You Start SEO?
I am launching a new website (related to IT services) on Monday 6th May 2013. What should be my SEO/SMO/PPC strategy for a brand new website with new domain ? I have a blog within the website as well. Is it better to promote internal blog or should i focus on external bogs like wordpress ?
Technical SEO | | afycon0 -
What can we do to improve our site
Hi. I am hoping that some of you can help me with the in2town site www.in2town.co.uk The site is a news/lifestyle magazine site. The site is a cross between, huffington post, digital spy, female first and the sun newspaper. Basically the site is a news site as well as covering showbiz news, travel news, health news and advice etc What i would like is for people to look at the site and let me know what they feel i should do to improve the site to make it better for our readers and to gain more readership. I would also like to hear from people on how they find moving around the site as well as the speed of the site. At the moment the site is with an american hosting company and i am in the process of talking to UK hosting companies to move the site. The site is currently on a dedicated server. It would mean a lot if people could give me their advice on how to improve the site and make it a beter experience for our readers while at the same time being able to generate income with the site. Just a quick note, all content is original and we have a number of people who write for the site. many thanks
Technical SEO | | ClaireH-1848860 -
I am trying to block robots from indexing parts of my site..
I have a few websites that I mocked up for clients to check out my work and get a feel for the style I produce but I don't want them indexed as they have lore ipsum place holder text and not really optimized... I am in the process of optimizing them but for the time being I would like to block them. Most of my warnings and errors on my seomoz dashboard are from these sites and I was going to upload the folioing to the robot.txt file but I want to make sure this is correct: User-agent: * Disallow: /salondemo/ Disallow: /salondemo3/ Disallow: /cafedemo/ Disallow: /portfolio1/ Disallow: /portfolio2/ Disallow: /portfolio3/ Disallow: /salondemo2/ is this all i need to do? Thanks Donny
Technical SEO | | Smurkcreative0 -
A client will be translating their entire site into French in addition to English. For SEO purposes, should I host it on the same domain or create its own dedicated domain?
The current site is a long-standing site with good authority and a good number of links. Thanks....
Technical SEO | | JamesBSEO0 -
How do I set up a site review for a password protected site?
We need to conduct a SEO analysis for a website that is on a private, password protected development site -- is there anyway for SEOMoz tools to access and analyze a PW protected site? Thank you, Sara Merten
Technical SEO | | kev110