How to report rankings after the Google Venice update?
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As a profesional agency we focus on traffic and conversions, but rankings are still a good KPI to please customers. Unfortunately rankings are not reliable anymore sinds the Google Venice update.
My question is;
"How can you still report about rankings, but without the risk that your customer sees total different results?"
Software we use
At the moment we use Rank Tracker from Link Assistant.
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Hi David,
Thanks for your fast reply on my question!
We noticed that Venice is overruling depersonalisation search. Even if our customers use &pws=0 or incognito mode they sill get local results. This is not only annoying for our customers, but also for us as SEO professionals.
How can we tackle this problem?
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Hi Van,
Unfortunately it's near on impossible to obtain a ranking position that will show universally for yourselves, your clients and their customers.
The best option you have is spending the time getting your customers to truly understand personalised and localised search, as well as the various methods of turning personalisation off. Once they understand this, they will be on board with the fact that the results they see will differ nationally/globally.
I work with a large number of clients on this basis, and they are happy with the logic. The know they can turn personalisation off (to an extent) using '&pws=0' or incognito mode, and to be honest these methods usually match pretty spot on with the rank tracking I'm providing them (probably because the rank checkers obtaining the results using these de-personalised methods)
Person A is always going to see different results than Person B, but if your clients can understand that the rankings reports are providing the positions the majority will see, then they should be happy.
As you mentioned, the main metrics should always be visitors and sales, but tying these to rankings is always a great way of showing the ROI of their natural search efforts.
Best of luck.
David
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