How to report rankings after the Google Venice update?
-
As a profesional agency we focus on traffic and conversions, but rankings are still a good KPI to please customers. Unfortunately rankings are not reliable anymore sinds the Google Venice update.
My question is;
"How can you still report about rankings, but without the risk that your customer sees total different results?"
Software we use
At the moment we use Rank Tracker from Link Assistant.
-
Hi David,
Thanks for your fast reply on my question!
We noticed that Venice is overruling depersonalisation search. Even if our customers use &pws=0 or incognito mode they sill get local results. This is not only annoying for our customers, but also for us as SEO professionals.
How can we tackle this problem?
-
Hi Van,
Unfortunately it's near on impossible to obtain a ranking position that will show universally for yourselves, your clients and their customers.
The best option you have is spending the time getting your customers to truly understand personalised and localised search, as well as the various methods of turning personalisation off. Once they understand this, they will be on board with the fact that the results they see will differ nationally/globally.
I work with a large number of clients on this basis, and they are happy with the logic. The know they can turn personalisation off (to an extent) using '&pws=0' or incognito mode, and to be honest these methods usually match pretty spot on with the rank tracking I'm providing them (probably because the rank checkers obtaining the results using these de-personalised methods)
Person A is always going to see different results than Person B, but if your clients can understand that the rankings reports are providing the positions the majority will see, then they should be happy.
As you mentioned, the main metrics should always be visitors and sales, but tying these to rankings is always a great way of showing the ROI of their natural search efforts.
Best of luck.
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do rankings return to previous rank after a site has been un-indexed?
My client has had a site since 1996 (the first one was a www subdomain, his current site has no www). He came to my company for SEO about a year ago, after having a WordPress site that was accidentally set to not be crawled/indexed by search engines. We set the site to be indexed and added a blog. Since then, he has had slow increase in keyword rankings (on page 3 or most globally searched terms) but is still nowhere near page 1 for most of his keywords. He thinks my company has done nothing, while I see the keyword improvements as a sign of success - slow, gradual - but going in the right direction. I don't know if he was ranking well before he had a site that was not set to be indexed - but if he was on page one, would he eventually return there? Or do we have to build everything over again?
Industry News | | Alex_Ratynski0 -
Is this still Google?
My niche, my concern.
Industry News | | webfeatus
http://www.google.com/search?q=jimbaran+villa
My site just dropped out of the rankings completely. But if you look at the Google search above you will notice 2 things:
1. First page: 75% of space above the fold is dedicated to Google making money
2. Subsequent pages: It is like you don't actually search "Google" If you flip through a few pages what you actually search is:
agoda.com
flipkey.com
tripadvisor.com
homeaway.com Do I have a point or am I simply having a cynical day?1 -
What are the click-through rates by position for organic search on Google by industry?
I'm interested in knowing what the average CTRs are by industry (specifically for the credit card industry). Here's an example of what I want in aggregate (not by industry): http://searchengineland.com/organic-click-thru-rates-tumbling-study-97338 Is this information available?
Industry News | | wepayinc0 -
Google update on Jan 17 2013 ?
Hi guys, Today ( Jan 17 2013 ) I am observing a lot of changes within google serp for a variety of keyword. im feeling like if there was a google update somehow. There seems to be few thread around the web that claim such an update ( or a panda refresh ) , were you affected ? Did somebady else noticed a huge SERP fluctuation within their primary keyword ? Thanks in advance for your answer 😄 Best regards, Yan
Industry News | | ydesjardins2001 -
Are Wordpress sites being dinged by Google? Read a few articles regarding.
I read a couple "SEO" related articles that sites built in Wordpress are going to be dinged by Google because Google sees Wordpress sites as simple to make and a higher potential to be "spammy". Is there any truth to this? Your thoughts? I do give "thumbs up" and "best answer" marks and appreciate receiving thumbs up myself... Thanks
Industry News | | JChronicle1 -
Google Pushed Out Panda Update 3.9 Last Night
Google said it was rolling out a Panda algorithm last night. New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: goo.gl/huekfHas anyone been affected yet ....I seem to see a jump in some newer sites less than 3 months old already for some rankings - I don't like seeing rankings that quick!Do you see anything?
Industry News | | Chenzo1 -
Searching for a keyword on html source code of a website via Google
Is such a thing possible? Can we google for a specific keyword that can be found on the source code of a website? Is there any search operator for this? Thanks in advance!
Industry News | | merkal20050 -
Google guidlines 2011
Guys I have asked for the leaked SEO guidlines just to fine tune my SEO campaigns and it seems no one wanted to send it to me. Anyone can do it here, please?
Industry News | | SearchOfficeSpace230