Blogroll links vs. in author's byline
-
So, I have the following dilemma. I have certain amount on my budget and I'm thinking where to invest it better. Would you recommend obtaining blogroll links or focus on links that put in author's byline (for instance when you write a guest post). Could you also explain why you think so?
Thanks beforehand. -
Great ideas and explanations, Nakul. Thanks a bnuch!
-
Thanks for explaining. I got it now.
-
When you get blogroll links (from a blog), you are getting a link from every page of that blog and the value of those links have reduced a lot over the years. This was a different story 6-7 years ago. Also, a blog might be talking about various topics and therefore multiple pages, multiple categories, and your link will not always be relevant.
In case of a blog post / guest post link, it's totally on-topic. I would also strong suggest to be very careful and not over-do a particular kind of link building. Diversify your link profile. Also, do not do/over-do anchor text links. Mix and match. Think like a natural link profile, it's usually very difficult to control and get anchor text links, but do your best and not always do SEO friendly links. All links are good and help build domain authority.
So build authority...as in brand building. Not SEO....link building.
-
Hi Vince,
I would recommend authors byline for a few reasons:
- link diversity - more domains linking
- more natural - less likely to be placed around other paid links
- less devaluation - generally the first link from a domain is the strongest, a blogroll link wouldn't give you the value of a link * 1,000 (or however many pages).
- Build relationships through posting
Create good content and share it with people, you will benefit much more this way.
Ben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I built a microsite for client's new service or add a new section to an existing new website?
We built a new website for one of our clients. Covering services A B C mostly commercial and industrial B2B construction service. We bought him a brand new domain called serviceAcompanyname.com The website uses a brand new domain and as no DA and PA yet. The client wants a new section added to the Website concerning a new service ( we are going to call it service D) which is still a local service but offered to Home owners. Should we buy a new domain called serviceD-region-companyname.com and make a microsite covering the topic and work on backlinks and links in parallel for both sites, or would we be better off just adding a new section to the existing website and work on the main DA. Will it be easier in the future to enhance 2 different domains or a single one even though all services are not targeting the same audience.
Link Building | | escteam0 -
Why Links from Top Level Domains doesn't Pass Link Equity?
Hello, I have a doubt about Equity-Passing links report of OpensiteExplorer.org According to Sam Weber http://moz.com/community/users/432678 links which pass value from one page to another including followed 301 and Meta refresh links are under Equity-Passing links. I am surprising after looking at the links report generated by opensiteexplorer.org. Most of the article and directory links which have low DA and PA are under Equity-Passing links. Whereas websites like EzineArticle or Articlebase which have good DA and PA are not found in either Equity-passing links or under only nofollow category. Please suggest me if the report of Opensiteexplorer is not good enough or the links from the site like Ezine Article doesn’t pass the link equity. Thanks.
Link Building | | TopLeagueTechnologies0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Angies List and Judy's Book and other sites
How much SEO weight do sites like Judy's Book or even Angie's List have. I do see the links in the linking reports but I am not sure if I should classify them as paid directories for inclusion. Also a second part of the question is do most of you still recommend the use of paid directories for link building? Yahoo Directory, BBB and so on?
Link Building | | runnerkik0 -
What is the difference between external followed links and internal followed links.
I have almost 3,000 external links followed and only a tiny amount of internal followed links. My website is doing really badly on google at the mo. I am also an SEO beginner and learning new stuff every day, but am not sure exactly what the difference is! Thanks!
Link Building | | heleni0 -
Google Link Disavow and sites with extremely heavy but poor link metrics
Need help/opinions from the SEO's out there. I am working with a site that in the past hired an SEO company out of India. Over the course of their time together, this company submitted the clients url to tens of thousands of link exchanges and directories. Around the time of Penguin, the owners told me their inquiries dried up. Literally that same week they had a new website launched (designed by a local competitor) that really butchered the site. They were convinced the reduction in traffic/inquiries was due to the new site but I am convinced otherwise (suspect Penguin). Not only does the site need to be re-structured but their link portfolio needs to be diversified. Now on the plus side, the company caters and sponsors a number of events that earns them organic, relevant links. These are overshadowed by the tons of poor, irrelevant ones though. I read a few posts recently on the Google Link Disavow tool and to proceed slowly due to the unknown nature surrounding it. I have a good idea of what links are problematic and which ones are well served. However, the number of problematic links in my estimation is quite high (thousands). I am very hesitant to dive into Google Disavow and submit such a large number of requests. What are your thoughts? How would you proceed?
Link Building | | mattylac1 -
Link Location: In main page or inner "Link" page?
My question is what´s best of Link Building: have it in main page or in internal Link Pages. I have the problem that have to reduce the number of outgoing links in my mainpage to rank better, but do not want to miss any linkjuice. How Linking in Main Page or Internal Pages affects SERP for your website? And should they be Follow or not Follow? Thanks in advance Maria Jesus
Link Building | | goperformancelabs0 -
Finding competitor's 301's
Is there a way to find out what domains a competitor has 301'd to their main site? I am wondering if a competitor has hidden back links using a 301'd site.
Link Building | | EugeneF0