Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are the potential SEO downsides of using a service like unbounce for content pages?
-
I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages.
I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself.
Any help would be appreciated!
-
Hi,
I'm the person behind SEO at Unbounce.
There is no technical SEO drawback. Unbounce allows you to directly control all of the elements of your on-page SEO. You can even employ rel="canonical" if you are so inclined to indicate which variation Google should pay the most attention to.
If you have any questions feel free to contact me: Carlos@unbounce.com
-
Hi Ben,
Thanks for the answer! Sorry if I wasn't clear in my original question, but we are actually using Unbounce for PPC testing already.
The pages that we are planning on creating are not necessarily landing pages. It's just much faster for us to create pages/content on Unbounce at the moment than it is creating actual pages on our site. (That way non-devs can work and create new pages as well.)
In your opinion would there be any major downsides to creating some page on unbounce? Obviously it's not ideal, but if there are no major issues we might use their service albeit temporarily.
Thanks!
Seiya
-
That's some solid advice right there.
-
This process may lend itself to PPC a bit more than SEO. When split testing you will need to be aware of duplicate content, and considering that your ultimate goal is to figure out which landing pages are more effective, you will end up removing some of the pages anyway. On a large scale this isn't going to be as effective.
I would consider running a PPC account to test these pages and not have them indexed. Then, once you have a landing page that performs well, create it on the site and promote it with SEO.
-
Seiyav-
If you are looking for a simple and easy solution to start taking advantage of AB testing and getting landing pages created quickly without waiting for a developer, it is a very cost effective model. You can generate landing pages quickly and easily without developers.....you can set up testing easily and the system will provide you metrics to measure the results without a lot of in-depth thought.
There really are no downsides other than the cost.....
We have found with larger clients as they generate some expertise and some clarity regarding which landing pages are working better, then they start to bring it inside to generate more control, save money and become more knowledgable about AB testing and development of landing pages. But unbounce is a great step in that process.
Good luck. Hope it helps..
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the importance of exact match keywords for local SEO in service industry businesses?
I am working with a local service contractor. Several of his competitors have domain names with exact match keywords. Audits of competitor sites and use of other research tools reveals that their sites are behind in content and technical SEO. The competitor sites consistently rank higher in organic search results. I am new to SEO and I understand that some of my lack of clarity here is a result of not understanding the value of key word use in local SEO vs. wider efforts.
Technical SEO | | Andrew Woffenden15 -
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
Technical SEO | | rodelmo41 -
Car Dealership website - Duplicate Page Content Issues
Hi, I am currently working on a large car dealership website. I have just had a Moz crawl through and its flagging a lot of duplicate page content issues, these are mostly for used car pages. How can I get round this as the site stocks many of the same car, model, colour, age, millage etc. Only unique thing about them is the reg plate. How do I get past this duplicate issue if all the info is relatively the same? Anyone experienced this issue when working on a car dealership website? Thank you.
Technical SEO | | karl621 -
How to deal with duplicated content on product pages?
Hi, I have a webshop with products with different sizes and colours. For each item I have a different URL, with almost the same content (title tag, product descriptions, etc). In order to prevent duplicated content I'am wondering what is the best way to solve this problem, keeping in mind: -Impossible to create one page/URL for each product with filters on colour and size -Impossible to rewrite the product descriptions in order to be unique I'm considering the option to canonicolize the rest of de colours/size variations, but the disadvantage is that in case the product is not in stock it disappears from the website. Looking forward to your opinions and solutions. Jeroen
Technical SEO | | Digital-DMG0 -
Can I use a 410'd page again at a later time?
I have old pages on my site that I want to 410 so they are totally removed, but later down the road if I want to utilize that URL again, can I just remove the 410 error code and put new content on that page and have it indexed again?
Technical SEO | | WebServiceConsulting.com0 -
SEO for User Authenticated Content
Hi Everyone - I have a potential client who is seeking SEO for a site that contains about 95% of content only accessible through user authentication . Does anyone have tips for getting this indexed without having to open it up to the public? I was considering adding "snippets" into the robots.txt or creating an additional page with snippets linking to the login page. I'd appreciate any thoughts! Thanks!
Technical SEO | | manutx0 -
Home Page .index.htm and .com Duplicate Page Content/Title
I have been whittling away at the duplicate content on my clients' sites, thanks to SEOmoz's pro report, and have been getting push back from the account manager at register.com (the site was built here and the owner doesn't want to move it). He says these are the exact same page and he can't access one to redirect to the other. Any suggestions? The SEOmoz report says there is duplicate content on both these urls: Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/index.htm Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/ Your help is greatly appreciated! Sheryl
Technical SEO | | TOMMarketingLtd.0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0