Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What are the potential SEO downsides of using a service like unbounce for content pages?
-
I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages.
I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself.
Any help would be appreciated!
-
Hi,
I'm the person behind SEO at Unbounce.
There is no technical SEO drawback. Unbounce allows you to directly control all of the elements of your on-page SEO. You can even employ rel="canonical" if you are so inclined to indicate which variation Google should pay the most attention to.
If you have any questions feel free to contact me: Carlos@unbounce.com
-
Hi Ben,
Thanks for the answer! Sorry if I wasn't clear in my original question, but we are actually using Unbounce for PPC testing already.
The pages that we are planning on creating are not necessarily landing pages. It's just much faster for us to create pages/content on Unbounce at the moment than it is creating actual pages on our site. (That way non-devs can work and create new pages as well.)
In your opinion would there be any major downsides to creating some page on unbounce? Obviously it's not ideal, but if there are no major issues we might use their service albeit temporarily.
Thanks!
Seiya
-
That's some solid advice right there.
-
This process may lend itself to PPC a bit more than SEO. When split testing you will need to be aware of duplicate content, and considering that your ultimate goal is to figure out which landing pages are more effective, you will end up removing some of the pages anyway. On a large scale this isn't going to be as effective.
I would consider running a PPC account to test these pages and not have them indexed. Then, once you have a landing page that performs well, create it on the site and promote it with SEO.
-
Seiyav-
If you are looking for a simple and easy solution to start taking advantage of AB testing and getting landing pages created quickly without waiting for a developer, it is a very cost effective model. You can generate landing pages quickly and easily without developers.....you can set up testing easily and the system will provide you metrics to measure the results without a lot of in-depth thought.
There really are no downsides other than the cost.....
We have found with larger clients as they generate some expertise and some clarity regarding which landing pages are working better, then they start to bring it inside to generate more control, save money and become more knowledgable about AB testing and development of landing pages. But unbounce is a great step in that process.
Good luck. Hope it helps..
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CSS user select and any potential affect on SEO
Hi everyone and thank you in advance for your helpful comments. We have a client who is concerned about copying of content from their site because it has happened a few times in the last few years. We have explained that the content is essentially publicly available and that using the CSS selector user-select to prevent selection of text will really only prevent the technically limited users from working out how to get the text. He is happy that it will at least stop some people. So the question is would there be any way that this would have an affect on SEO? We would make an assumption that it doesnt but putting it out there for some feedback. Cheers Eddie
Technical SEO | | vital_hike0 -
What punctuation can you use in meta tags? Are there any Google does not like?
So I know you can use dashes and | in meta tags, but can anyone tell me what other punctuation you can use? Also, it'd be great to know what punctuation you can't use. Thanks!
Technical SEO | | Trevorneo1 -
Will a CSS Overflow Scroll for content affect SEO rankings?
If I use a CSS overflow scroll for copy, will my SEO rankings be affected? Will Google still be able to index my copy accurately and will keywords used in the copy that are covered by the scroll be recognized by Google?
Technical SEO | | moliver10220 -
Duplicate content on Product pages for different product variations.
I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?
Technical SEO | | bobjohn10 -
Can I use a 410'd page again at a later time?
I have old pages on my site that I want to 410 so they are totally removed, but later down the road if I want to utilize that URL again, can I just remove the 410 error code and put new content on that page and have it indexed again?
Technical SEO | | WebServiceConsulting.com0 -
Does Google pass link juice a page receives if the URL parameter specifies content and has the Crawl setting in Webmaster Tools set to NO?
The page in question receives a lot of quality traffic but is only relevant to a small percent of my users. I want to keep the link juice received from this page but I do not want it to appear in the SERPs.
Technical SEO | | surveygizmo0 -
What SEO considerations for multiple languages on a single page?
I am working on a language teaching site for Chinese speakers learning English. I consider myself above average when it comes to basic SEO issues, but all I know here is that Google doesn't like multiple languages on a single page. Without getting into too many details, both Chinese and English text will appear on the same page with links, tags, phonetic spellings, etc. I'm hoping someone here knows the science about using the lang="zh" xml:lang="zh" attributes within text and the effects on ranking for text within the declarations. And it'd be great if there was clarification on the link juice passed using the hreflang attribute for both internal and external links. Also, of course, any info on using both English and Chinese characters in the URL would be most helpful. A heads up on any other language specific SEO issues would also be much appreciated. My goal is to get the most out of both languages per page in terms of ranking.
Technical SEO | | kwoolf0 -
How to handle sitemap with pages using query strings?
Hi, I'm working to optimize a site that currently has about 5K pages listed in the sitemap. There are not in face this many pages. Part of the problem is that one of the pages is a tool where each sort and filter button produces a query string URL. It seems to me inefficient to have so many items listed that are all really the same page. Not to mention wanting to avoid any duplicate content or low quality issues. How have you found it best to handle this? Should I just noindex each of the links? Canonical links? Should I manually remove the pages from the sitemap? Should I continue as is? Thanks a ton for any input you have!
Technical SEO | | 5225Marketing0