Best keyword research software / approach for blogging?
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We are launching a new blog for one of our B2B business'sand I wondering what's the best keyword research software / approach for deciding blog categories and topics for a B2B company blog?
Any suggestions would be very awesome!
Rochelle
PS - also what's the best way to keep our keyword silo's organized?
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I use Long Tail Pro for keyword research. You enter in 5 keywords and it uses the Google AdWords Keyword Tool to generate literally thousands of related keyword phrases which you can filter and analyze by search volume and organic competitiveness. Click on a keyword phrase and you get an in-depth analysis of the top 10 organic competitors so you can determine how easy or difficult it would be to make it on the first page of Google. It's by far my favorite keyword research tool, especially for finding great long tail phrases to target with blog posts.
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The way I like to start off for keyword research is by going into google keywords tool and typing in the main keyword for the terms I am opting. Also be sure to check [exact] on the left to see exact results for each keyword. Once you type this in click on local monthly searches to organize these phrases. I organize mine so that I can see which terms fit the project best and will most likely be a conversion.
Having the "keyword" followed by "quote" is more likely to convert into a quote.
Using Googles keyword tool you will get you good suggestions and also help you see if there is a good ROI.
I notice that you have an SEOmoz account... Why not use it?
To keep track of your keywords simply add your site as a new campaign to your SEOmoz account (basic pro member gets 5 sites) and add all your keywords. SEOmoz will send you an email every week with the terms you've selected. You can also include your analytics so that you can see if your site is gaining enough traffic from a selected phrase this is helpful because once you realize that a keyword is in spot 5 on Google and is getting you a great amount of converting traffic you may want to focus on getting that specific phrase more ranking.
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There are several software for this purpose. I use Market Samurai, is a great tool to find the "gold nuggets keywords" ant target the keywords in your market.
But it is also an excellent tool for find content, monotorizatin, rank tracker etc
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We use BrightEdge, although this is pricey, it does give excellent data on what competitors are focusing on. I also conduct a lot of manual research just using Google Search and Google Insights. Honestly, although BE does give excellent data quickly, I would have to say that nothing is going to out perform good ole' manual research. I have never used the Market Samurai that Roberto mentioned but I have heard nothing but good things. Also - you are a pro member here.... there are many GREAT tools available to you
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I use market samurai for keyword research. It' been a solid tool for quite a while.
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