Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do links behind paywalls pass value?
-
Hi - we are about to have a product review go live on a site that uses a paywall.
Will the link from this still pass SEO value to our site, and should we therefore optimise it?
Thanks
-
Greg
A paywall is referring to content that is hidden behind a paid/membership system / member's only access. So if it's restricted to the bots, there's no SEO value.
It's like if you click on particular sections of SEOMoz, which are members only, they are not really open to the bots, in which case, there's no real direct traffic from Google hitting that page, so no SEO optimization needed. (Although there's a way to provide bots access to data behind your paywall and then it "could" be indexed. The question then becomes, would you want it indexed ?)
-
Anything that is restricted to the bots, not index-able...behind user/pass / paywalls can't be indexed (normally). So if that's the case, I would not worry about optimizing it for Search. It should still be optimized for users through :).
-
Hi,
Whats Paywall?
If its a do-follow link, and the page is indexed by Google (not hidden from Google), then it will pass value.
GREG
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Xyz links
I have a lot of backlinks ending with .xyz, around 20%, and they look very suspicious. Should I disavow these? Here are a few: yourrelicsbargains.xyz fantasticsiteinfo.xyz yourvintagelifestyle.xyz usefuldiscount4u.xyz bestdealsaction.xyz bestmemorabilialifestyle.xyz 59177.net lovecollectorsbargains.xyz
Link Building | | moon-boots0 -
Nofollow affiliate links
I am setting up an affiliate program using software built in to my shop already (x-cart). The links generated by the software do not have the rel="nofollow" in them. I'm assuming they should have? When looking at Amazon, there must be millions of links out there pointing back to Amazon and all those links are followed back to them for link juice. Am I missing something? Surely best practice here is to re="nofollow" so you're not seen to be manipulating Google PageRank?
Link Building | | sparrowdog0 -
Getting links into forums
Hi guys Ive been try to get my links to my site in forums but when i post a comment , which includes a link,
Link Building | | Hardley
they are marked as spam. Can anyone suggest any techniques to getting links into forums?0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
EBay listing links SEO value?
Hi guys, Our website has an eBay widget which lots of eBay users put on their listings. We are thinking of using that as a way to get links from eBay listings. However, since most eBay listings will disappear after 90 days, is this worth doing and also will Google count those links? Many thanks David
Link Building | | sssrpm0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0 -
Can link juice be passed in an iframe from domain A to domain B
Need to give our web partners our booking form which must be loaded in an iframe calling back to our domain. Is it possible to pass any link juice from their domain loading our iframe back to us. Was thinking of a "Powered by" text link in the form footer, but I'm guessing the link needs to be outside the iframe. Would love to hear any thoughts or workarounds on this.
Link Building | | apolloseo1