Increase Search Ranking for CEO
-
Hi guys
My company CEO is concerned that when her name is googled pictures of a glamour model appear in the image results area.
The glamour model shares a second name with our CEO and this is why the model's images are appearing.
I have been asked to rectify this situation.
My CEO has a linked in page and twitter account which are underused but no personal page on our company website.
I was thinking of buying the url for the CEO's name and optimizing a small site for her name with bio etc and links to twitter, lined in etc. Would this be the best strategy?
Thanks
Gavin
-
I might do a combo of adding a page to the company website's about section, as the company site already has domain authority and could easily rank well. For example, if you do a search for "Rand Fishkin" his SEOmoz bio is the first thing to show up in the SERPS: http://www.seomoz.org/team/randfish. Make sure to link that page to any other page on the web about her.
It also wouldn't hurt to set up a simple website with her matching name domain (for example mine is http://jensablelopez.com - that other pesky Jennifer Lopez has all other domains taken up.) and make sure that site links to the company about page as well as social channels.
But if you want the images to change, then make sure that the images on the company website and the new domain, as well as the social sites really, are all optimized for her exact name. Make sure the image name is her name and the alt text is her name and any links.
I'd also set up a google+ account and add a few images of her that she's ok with and tag herself in them. Google is showing G+ images in image search now and this is a good way to get your photos out there.
Hope that helps!
-
That's understandable. Just be sure to communicate the realistic chances of out ranking that glamour model on each keyword related to your CEOs name. I don't know how popular this model is, but it's probably going to be difficult. Once you've communicated how hard this is going to be, your CEO may be open to more creative solutions.
Unless you're in an industry that requires you to be super "family friendly", I think that your CEO will get more out of embracing the joke than out of denying any connection with the model.
-
Thanks Mat
Thats exactly the result I'm after. I'll give this a go and try.
Thanks
-
Another fantastic example of the power of exact match domain name. Nice.
-
Thanks Micah
I'd be happy to take that idea forward, however would have trouble convincing my CEO!
Cheers
Gavin
-
That's going to be a tough one. Beautiful people are popular on the internet. It's just a fact. There's probably quite a bit of anchor text links containing that last name, pointing at pictures of the glamour model. There's probably also a large volume of searches looking for that glamour model, compared to a fairly small number of searches looking for your CEO.
My advice is to make it a joke, and become part of the joke. Do your idea of a website with a URL containing the CEOs name, and optimize it for the CEOs name, etc. On the site, post a pic of the glamour model. Post some copy that says something like "Apparently, I share my last name with a glamour model. I don't actually look like that. If you were looking for the glamour model pictured on the right, and not a CEO with X years of experience in the X industry, click on the picture. If you want to learn more about X CEO and my insights into the X industry, click here for my blog."
-
It's a good plan, although if the "competing" picture isn't an exact name match then it might not be needed.
If the CEO has their picture of a well linked page on the main site ("about us" usually does the trick) that is a good start. Have the image name match the search term and be sure to use the alt tag as well. Also have the exact term on page. Links (mentioning the target phrase) are always helpful as well.
Here is a good example of how it is done: Search for "best looking man in the world". You'll probably get some image results including some predictably polished looking gents. However there is also one pasty looking capped Canadian there - a nice chap called Joel. See what he was up to at bestlookingmanintheworld.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big Increase in 404 Errors after Google Custom Search Engine Install on Website
My URL is: http://www.furniturefashion.comHi forum.I recently installed a Custom Google Search Engine (https://www.google.com/cse/) on my blog about ten days ago. Since then my 404 errors in Webmaster Tools has skyrocketed by several thousand. I had not had an issue before. Once it was installed the 404 errors started appearing. What's interesting is that all the errors have the URL then the word "undefined" at the end. I have attached a screen shot from my Webmaster Tools dashboard. Also, there are a few examples below of what the URLs are that have the 404 errors.wood_closet_organizer_to_improve_space_utilization/undefinedsmall-sweet-10-inspiring-small-kitchen-designs/undefined Has anyone had this issue? I very much want the search engine on my site, but not at the expense of several thousand 404 errors. My site queries has been going down since the installation of the custom search engine. Here is some of the code that I have below that I took off my site doing a "view source". Any help would be greatly appreciated.href='http://cdn.furniturefashion.com/wp-content/plugins/google-custom-search/css/smoothness/jquery-ui-1.7.3.custom.css?ver=3.9.2' type='text/css' media='all' />rel='stylesheet' id='gsc_style_search_bar-css' href='http://www.google.com/cse/style/look/minimalist.css?ver=3.9.2' type='text/css' media='all' />rel='stylesheet' id='gsc_style_search_bar_more-css' href='http://cdn.furniturefashion.com/wp-content/plugins/google-custom-search/css/gsc.css?ver=3.9.2' type='text/css' media='all' />< uXRSEkC
Technical SEO | | will21120 -
Rankings after manual penalty removal
I've just started working on a ecommerce website that was hit by Penguin 2.0 in May (It was ranking 2nd for it's major keyword at the time) and it hasn't been indexing for that keyword since After a lot of link removal, the reconsideration request was accepted and the manual penalty had been removed. Rankings haven't really improved and that specific keyword has not been reindexed The site does have a lot of not found errors (It was 5.5k but recently taken down to 4k) but it was still ranking before the penalty. Is there anything you believe I'm missing? Is it the onsite errors that are flagging the site as unreliable? I thought it would still appear for the keyword if that was the case
Technical SEO | | Sandeep_Matharu0 -
Site not coming up even when I search with the .com
We have a customer whose site: http://camilojosevergara.com doesn't show up even when you search for his exact domain. http://bit.ly/18RjPPX Wondering why that is. Is it because wikipedia and the other links rank higher? I've submitted his sitemap to google so I'm trying to figure out why its not showing up. Any tips/recommendations to fix this would be greatly appreciated. thanks
Technical SEO | | callmeed0 -
Does Alexa ranking consider unique visitor only?
The traffic of my website has been dropping since 2 months ago while I am seeing the Alexa ranking is increasing I know some of our staff need to visit our website( home page and some other front pages) daily to handle some data gathering. But they are from a same ip/office. Would this become a factor of this Alexa ranking result?
Technical SEO | | LauraHT0 -
Should search pages be disallowed in robots.txt?
The SEOmoz crawler picks up "search" pages on a site as having duplicate page titles, which of course they do. Does that mean I should put a "Disallow: /search" tag in my robots.txt? When I put the URL's into Google, they aren't coming up in any SERPS, so I would assume everything's ok. I try to abide by the SEOmoz crawl errors as much as possible, that's why I'm asking. Any thoughts would be helpful. Thanks!
Technical SEO | | MichaelWeisbaum0 -
How long does it take for rank to return after 301?
Hello all -- just looking for those who have implemented site-wide 301 redirects due to a domain change. I am about 2 weeks into mine and am seeing minimum 5, maximum 21 spot drops in many of my targeted terms. My pages have strong GPR, with most being 3 or higher. Anyone out there been able to track a ballpark of when rank will return? The 301 redirects were implemented correctly, with 1 to 1 setups in most cases. Google has updated the listings with the new domain name, but I'm taking a huge rank hit. Any experience on how long I can expect (I know it's different for every situation) would be great! Thanks.
Technical SEO | | Bandicoot0 -
Ranking via partial match
If I wanted to rank for "red hot widgets" and my domain was redhot.com, would it be better to obtain backlinks (via "red hot widgets" anchor text) pointing to: A) redhot.com (homepage) or B) redhot.com/widgets Many thanks.
Technical SEO | | martyc0 -
Warnings on Pages excluded from Search Engines
I am new to this, so my question may seem a little rookie type... When looking at my crawl diagnostic errors there are 1604 warnings for "302 redirects". Of those 1604 warnings 1500 of them are for the same page with different product ID's on them such as: www.soccerstop.com/EMailproduct.aspx?productid=999
Technical SEO | | SoccerStop
www.soccerstop.com/EMailproduct.aspx?productid=998 In our robots.txt file we have Disallow: /emailproduct.aspx Wouldn't that take care of this problem? If so, why is it still giving me these warning errors? It does take into account our robots.txt file when generating this report does it not? Thanks for any help you can provide.
James0