What are the best ways of improving our domain authority?
-
My site's domain authority has gone down by a few points recently. What the best ways of increasing it? It's currently 29 out of 100. What is a good domain authority number?
-
I'll chime in on the '**what is a good domain number authority'. **
I hope this is an obvious point... There's no magic number. I would suggest that it depends on your vertical, and the keywords for which you are trying to rank. Quick tip - use the SEOmoz SERP overlay tool . When you're doing searches for your target keywords, you can get a quick/rough idea of the type of domain authority/number of linking root domains that will be necessary to be in the conversation for page 1 rankings.
-
It is likely that your domain authority went down because the size of the index used by OSE shrank significantly. Last month they indexed about 72 billion URLs, compared to 150 billion the month before. This month they indexed even less, something like 68 billion URLs.
If some of your backlinks weren't indexed this time, you'll lose domain authority. There's not a lot you can do about the index shrinking, unless you can provide a few million dollars worth of Hardware for SEOmoz to use.
-
Links from other authoritative sites that are relavent and/or entertaining to your audience will help you gain authority. As long as the users that get to your site and like what they see, share what they see (give you an endorsement) and or bookmark it, you gain authority. Think of it from a user perspective, if you entertain them, educate them, or offer them something of interest they will naturally link to your site.
The anchors to your site must look natural as well. be sure that your inbound links are built mostly of your URL or brand name.
-
Agree with Greg. Also, links from well linked sites typically help the most (as I'm sure everyone knows).
-
The more linking Root Domains you have, the higher the authority grows.
Obtaining 100 links from the same websites is no were near as valuable as 100 links from 100 different websites. This will improve your Domain Authority.
Greg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to redirect 301 from high authority sites to own website?
How to redirect 301 from high authority sites to own website? If anyone know can tell me, such gigs are selling on the Fiverr.
White Hat / Black Hat SEO | | jefjaa0 -
How to consolidating my domains to the .com
Hey Mozers, Just watched Rands white board friday about consolidating domains https://moz.com/blog/rebrand-or-redirect-my-site-consolidate-multiple-sites-whiteboard-friday I would like to consider looking at consolidating my cctld's zenory.co.nz and zenory.com.au over to zenory.com I have been told by our previous seo guy to go international eg. target USA, NZ and Australia. Consolidate into 1 website (your .com), and separate your website into different subfolders for each target country zenory.com/us/, zenory.com/au/, zenory.com/nz/. If I'm not really writing country specific content for the blog I could just keep 1 blog at zenory.com/blog/ Can anyone recommend a guide around the technical side of how to apply these changes without causing issues? Our website is custom built with wordpress being the blog. Any advice will be much appreciated Cheers
White Hat / Black Hat SEO | | edward-may0 -
Whether to use new domain or old ecommerce site domain that has been incomplete for a long time.
Hello, We are starting a second store in our niche. Which of the following should I choose: A. We have a site from a year and a half ago that we put content on but never actually added products. The category and article content needs to be completely rewritten. We will completely rewrite the content to be much better and up to date. We're planning on adding products and rewriting the manufacturer descriptions. B. We could use a new domain that is closer to exact match for our main keyword. We'd just buy one for $15 I don't know whether A or B would be the fastest way to get the site going. I'm concerned that leaving a site half done for a year could cause an issue, but I really don't know. If you've got experience with this, please advise. Thank you.
White Hat / Black Hat SEO | | BobGW0 -
Competitor owns two domains which are essentially duplicates. Is this allowed?
Hello everyone,One of my competitors has two E-commerce sites that are almost exactly the same. The company re-branded a few years ago (changed the company name, changed the domain name) but kept the first domain live which is still fairly successful. Their re-branded website is a Top 1000 retailer.The thing is, both websites are essentially the EXACT SAME. They have the same products (with the same item #'s), the same pricing, the same copy and product descriptions, the same contact info, same layout, etc. The internal search bar on the first domain even redirects to their current site! The only real difference are the brand names. Currently, both sites are ranking very well for some very competitive keywords. For the past two years, I kept waiting for Google to penalize one (or both) of them for duplication. But for some reason Google seems to have not noticed. **Is there any way to "show google" site duplication they might be missing?**Thanks!
White Hat / Black Hat SEO | | bpharris90141 -
Domain name for seo
Lets say that my competitor has the domain name and website called remotecontrolcar.com , .net and .org . And he has great links and good white hat google juice. What if I get MyRemoteControlCar.com , .net, and .org domain name.. Would my domain name help me in rank against him as long as I have similar google juice? Thanks.
White Hat / Black Hat SEO | | zsyed0 -
Google authorship and multiple sites with multiple authors
Hi guys :). I am asking your help - basically I would like to know what would be the best way to set all of this up. Basically I have two main (e-commerce) sites, and a few other big web properties. What I would like to know is if it is ok to link the main sites to my real G+ account, and use alias G+ accounts for other web properties, or is that a kind of spamming? The thing is that I use a G+ account for those e-commerce sites, and would not necessarily want the other web properties to be linked to the same G+ account, as they are not really related. I do hope I was clear. Any insight would be appreciated. Thanks.
White Hat / Black Hat SEO | | sumare0 -
Keyword Specific Domain | Outranking trend
Hey everyone, i looked for a similar question but didnt found anything. Ive been having a lot trouble competing with other websites that use the "exact-keyword" domain (www.keyword.com), then they just stuff some mediocre content and rank 1-3 in Google SERP for that keyword I wasnt worried before because i thought they were going to be penalized or decreased in ranking. But they bought several keyword domains and outrank everyone in almost every word. Their conversion rate cant be that good because of the mediocre content, but still i dont like the fact that they rank better just because of the keyword. Any comment on this? , what would you do? Regards
White Hat / Black Hat SEO | | JesusD0 -
Creating multiple domains with key phrases and linking back and forth to them
There are several of my competitors who have built multiple sites with keywords in their domain names such as localaustinplumber.com, houstonplumbers.com, Dallasplumbers.com, localdallasplumbingservices.com...you get the picture. (These are just made up examples to illustrate what they are doing) They put unique content on each page and use alias whois using a different credit card to set up each domain to hide the fact from Google that they are the same entity and then link back and forth to each of the domains with appropriate keywords in the anchor text. They are outranking me on a lot of key search phrases due to the fact that they have the keywords in the domain name. They have no other outside links other than the links from the domains that they own. Is this a good idea? is it black hat? are they going to get slapped if someone reports them as a link farm? It's frustrating for me staying white hat and getting legitimate links and then these competitors come in and out rank me after only a few months with this scheme. Is this a common practice to rank highly for certain key phrases? Thanks in advance for your opinions! Ron10
White Hat / Black Hat SEO | | Ron100