Rel="no follow" for All Links on a Site that Charges for Advertising
-
If I run a site that charges other companies for listing their products, running banner advertisements, white paper downloads, etc. does it make sense to "no follow" all of their links on my site?
For example: they receive a profile page, product pages and are allowed to post press releases. Should all of their links on these pages be "no follow"?
It seems like a gray area to me because the explicit advertisements will definitely be "no followed" and they are not buying links, but buying exposure.
However, I still don't know the common practice for links from other parts of their "package".
Thanks
-
Hello all,
Thanks for the input. I'm on the marketing side with a site that presents our products. I'm tryign to clean up inbound links.
I pulled the Inbound links report from Moz.com and have concluded that I want to focus on the sites that are NOT listed as "no_follow." Troouble I'm having is the report headers:
<colgroup><col width="90"><col width="115"><col width="143"><col width="95"><col width="37"></colgroup>
| Link Equity | No Link Equity | Only rel=nofollow | Only follow | 301 |
| Yes | No | No | Yes | No |Does a 'Yes' value in the 'Only rel=nofollow' column mean that the link is marked as nofollow? As in "Affirmative, this link is marekd as nofollow, yes."
Then there is the 'Only follow' and other headers. Know where I can find a Moz article explaining these?
Thanks in advance for any and all help.
Regards,
Joe
-
Right?! When you hit 200 Moz points you get a do follow - rock it Anthony!
-
I did not know that about SEOmoz. I guess I need to work on getting more points!
-
In that I case I would guess that they are PR sculpting as Google would not be able to discern if they are passing links through a paid service.
Also, if the site is relevant to a specific niche and not just a link farm I would further believe that Google would not penalize the site.
Its kind of like SEOMoz - after a certain amount of points you get a do follow on one of your links. I don't think Google would be able to discern if SEOmoz was asking for people to pay or not.
-
Thanks Mark, what I'm trying to get people's opinion on is whether it would be considered people "paying for links" if I give them followed links on my site that are not explicitly paid for (i.e. not in their advertisements).
Most companies I have done advertising with in the past have allowed follow links in profiles, press releases, etc. , but I've also encountered those that no follow everything and told me they were doing it to protect themselves from getting penalized by Google.
I wonder if they were scared of being penalized, or just wanted to sculpt PR and keep it all on their site?
-
No follow keeps the link juice on your site. Do follow passes it to their site. It all depends. Do you want to pass page rank authority to their site? Some find that appealing and will get ad space just for that reason alone. Others won't care as they will just be looking for a good solid site to get the word out.
So if you site has great traffic and is providing value for someone in their niche market I say go with no follow as your site will do better in the rankings by keeping the page authority within your site.
-
Just don't approve porn, illegal, and spam filled website urls. If a company's website is deemed acceptable to be placed on your website, I see nothing wrong with giving them dofollow links.
-
Oleg- Thanks for the answer. I should be more clear with the question. All user submitted links will be set at "no follow". I was interested in what to do about company profile pages, product pages and press releases which we will enter and/or approve.
-
Follow links you have to approve. If people can sign up and get followed links without any editorial review, you will be spammed sooner or later.
G recommends you nofollow all user submitted links (to be on the safe side).
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How are Server side redirects perceived compared to direct links (on a Directory site)
Hi, Im creating some listings for a client on a relevant b2b directory (a good quality directory) I asked if the links are 'followed' or no 'followed' and they said they are 'server side redirects' so no direct links. Does anyone know how these are likely to be perceived by Google ? All BEst Dan
Technical SEO | | Dan-Lawrence1 -
"Site:" without Homepage, Why?
Hi all, When I put "site:bettingexchange.it" on www.google.it in the SERP it's NOT showed the HOMEPAGE "bettingexchange.it". Google starts with other pages lik "bettingexchange.it/siti/". It's the first time I see something like this, How is it possibile?
Technical SEO | | bettingexchange
How can I reintroduce the homepage?0 -
Google ignores Meta name="Robots"
Ciao from 24 degrees C wetherby UK, On this page http://www.perspex.co.uk/products/palopaque-cladding/ this line was added to block indexing: But it has not worked, when you google "Palopaque PVC Wall Cladding" the page appears in the SERPS. I'm going to upload a robots txt file in a second attempt to block indexing but my question is please:
Technical SEO | | Nightwing
Why is it being indexed? Grazie,
David0 -
64,476 Links from a PR1 Site - Should I Disavow???
We recently discovered in Google Webmaster Tools that a Chinese website with a page rank of 1 has 64,476 links to various pages of our website which is about 120,000 pages in size. Their site covers the same topic as our site - technical information about plastics. My question is, should I let things take its natural course or would it be better to 'block' their site using Google Disavow?
Technical SEO | | Prospector-Plastics0 -
Best practices for controlling link juice with site structure
I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?
Technical SEO | | Santaur0 -
Authorship Markup worth it for "invisible" authors
Greetings everyone! Background I help run multiple continuing education sites for Allied Health professionals. Our editors do a great job of getting some of the best authors in their respective fields to come onto the site and present webinars and we publish articles around those presentations. I would love to be able to use the rel=author tag on these sites as the authors we use help to improve our credibility when a user is on the site and I would like to take advantage of this in the SERPs. The issue is that while most of these authors are leaders in their respective fields and have published in many academic publications, they are not on Facebook or Twitter, let alone Google+. Also, they are probably not interested in setting up a G+ profile. They are "famous" and well published within their fields, yet they are somewhat "invisible" on the web. We are looking to implement author bios on our site and then could use the rel=author tag internally so that seems like a good first step. The question is then around linking out with rel=me to any profiles (FB, Twitter, G+) The issue is that, as I mentioned above, the online profiles are pretty scarce. Question / Discussion Is it worth it to setup all the authorship markup to internal bios on a site when many of the authors are "invisible" on G+, twitter, FB, etc. and so I will be limited in how I can link rel=me to those profiles. If the Google+ profile is not available for an author, what do you prefer to link to. Would you say FB over Twitter as FB has more users, or if a user has both profiles, but uses twitter more often, would you link to the Twitter profile instead? Many of these authors work at the university and have a bio page on the university website, would it be working linking to that profile? How do you judge the "best" place to link to if there is no Google+ profile. Thanks!
Technical SEO | | CleverPhD0 -
Pinterist links no follow or followed?
in OSE it says we are getting lots of good links from pages like this on pinterest; pinterest.com/cbn456/inspiration-at-home However if you look at the code it says nofollow. Am I missing something or is OSE just missing it?
Technical SEO | | iAnalyst.com0
