Social media and google

[pauledwards]

Do you need exact url brand match to get the benefits of social media noise in the google organic rankings?

EG:

twitter.com/brandname

facebook.com/brandname

my url extensions have my brnad but other words in, if i get noise does my website stil benefit in the rankings because it has the url in the profile? or do i need exact match in the url?

[SEODinosaur]

I see to answer your question, no this will not influence your targeted keywords or help build your site authority.

[pauledwards]

I think the issue is i know you get value in organic rankings for social noise.

I was just wondering to get it, do you need all profiles to have exact match url exenstion so:

facebook.com/brandnameexact

twitter.com/brandnameexact

[SEODinosaur]

This helps with reputation management. For example if someone types your brand name into Google and all of your social media accounts are labeled _**twitter.com/brandname facebook.com/brandname etc... **_Then it will help these social networks show up, for your brandname within the SERP.

As far as correlation between a website and an active Twitter/Facebook/etc... account, I don't believe one has a direct impact on another.  However, if you have social buttons on your site/content such as: "Like" us on Facebook "Tweet" this article and "+1" or "Follow us". That will have a strong impact on your site, especially when the links continue to get shared amongst social networks.

[SanketPatel]

Hi Paul,

Its not necessary but its look good if it so. If you are not getting exact brand name its ok. Twitter and Facebook are about how much you are engaged in it. How your Twitter follower and facebook fans respond to your post. How many share you receives from your  twitter tweets and how many likes, shares in facebook post.