Changing keyword target on home page? Will it work?
-
I have a site that is in the financial services niche and has around 20 pages talking about different services.
I want to change the goal of the site and now just target Insurance.
The current home page is a simple introduction to the website, I was going to change this to target the insurance keyword and put around 500 words content on the front page. I was also going to change the Page Title, Description and H1 tags too.
My question is will the front page then rank for that keyword once google recrawls the site? Could I damage the PR of the site or any other factors from changing the front page.
Here are some stats about the site
- 11 years old
- PR 3
- Page Mozrank 5.58
- Page Moztrust 5.61
- Domain Mozrank 2.29
- Domain Moztrust 3.17
Thanks for your help guys
-
What matters is the overall quality of the pages of your website and the number or quality of backlinks. The order that pages appear in the results of a search at a search engine are influenced by the number of pages that link to that page, and by rankings of the pages that link to that page.
When a site is linked to by a popular and trusted domain, that link might provide more value than a link from a site that is less popular and trusted.
Domain age may be a factor but just a minor one. Think about the condition wherein someone would bought a domain and have just parked for last 10 years. Will putting a content on it will give any boost to its rank??
-
Thanks for the reply. Just to make things clearer, its not actually insurance I am targeting, it is a financial product, I chose that to keep it simple.
The front page doesnt actually rank high for much anyway, I wanted to change the front page to target the most profitable product/service that we sell.
Am I correct in thinking that the front page should do ok due to the age of the domain and the mozrank and moztrust? The reason I am asking that is I see a massive serp change since penguin and noticed that the ones now ranking are all aged domains. The top one is 4 years old with 20 backlinks, thats it!
-
Your page rank will not be affected at least by the changes you have mentioned. According to me you can safely go ahead and do this.
1. But if your home page ranks on any keyword currently, changing the title, description and content may have impact on it.
2. By making changes in the home page, you are working towards optimization of site for sure but that doesn't mean you will immediately get rewarded.
3. To outrank the top ranked sites on SERP on keyword "insurance" you have to match their back-linking portfolio too, which takes its own time
4. Analyze competition and plan for a good link building campaign along with the on page optimization effort you are putting in.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home page suddenly dropped from index!!
A client's home page, which has always done very well, has just dropped out of Google's index overnight!
Intermediate & Advanced SEO | | Caro-O
Webmaster tools does not show any problem. The page doesn't even show up if we Google the company name. The Robot.txt contains: Default Flywheel robots file User-agent: * Disallow: /calendar/action:posterboard/
Disallow: /events/action~posterboard/ The only unusual thing I'm aware of is some A/B testing of the page done with 'Optimizely' - it redirects visitors to a test page, but it's not a 'real' redirect in that redirect checker tools still see the page as a 200. Also, other pages that are being tested this way are not having the same problem. Other recent activity over the last few weeks/months includes linking to the page from some of our blog posts using the page topic as anchor text. Any thoughts would be appreciated.
Caro0 -
Links / Top Pages by Page Authority ==> pages shouldnt be there
I checked my site links and top pages by page authority. What i have found i dont understand, because the first 5-10 pages did not exist!! Should know that we launched a new site and rebuilt the static pages so there are a lot of new pages, and of course we deleted some old ones. I refreshed the sitemap.xml (these pages are not in there) and upload it in GWT. Why those old pages appear under the links menu at top pages by page authority?? How can i get rid off them? thx, Endre
Intermediate & Advanced SEO | | Neckermann0 -
Why does our business directions page rank above business profile page
Hi All, We are having an issue at the moment where our business direction page is ranking above the main business profile page. Our website is zodio.com, similar to Yelp but for South East Asia. An example of each page is below: Business Profile Page - http://www.zodio.com/business/detail/126037914/chowking Business Directions - http://www.zodio.com/business/direction/126037914 On many of our long tail searches for particular businesses, the business directions rank above the business details. Does anyone have any idea of why this would happen? I have researched Yelp and they do not have this issue. A few search examples in Google are as follows (one is in Thai): agonos dental clinic เวิลด์ชาร์มมิ่ง kawanku elektrik I have been rattling my brain and search for answers but cannot find anything. The communities help would be much appreciated. Many Thanks, Neil W
Intermediate & Advanced SEO | | zodiothailand0 -
Blog home page and ranking
My question is in regards to ranking a blog under our domain www.xxx.co.uk/blog If we are targeting pc blog should the home page have some content in the side bar or somewhere that stays there contantly.
Intermediate & Advanced SEO | | BobAnderson0 -
Why does my home page show up in search results instead of my target page for a specific keyword?
I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up" - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!
Intermediate & Advanced SEO | | chunkyvittles0 -
Home page url 301 redirect suggestion
Hello, In our site we have already done 301 redirect from http:// to http://www. However, the home page links are still coming in 2 ways http://www.mycarhelpline.com/ http://www.mycarhelpline.com/index.php?option=com_newcar&view=search&Itemid=2 Need suggestion We have already use rel canonical is another 301 redirect to be used for maintaining the home page pr from seo point of view. Does google still takes both urls as separate url and finds duplicate content
Intermediate & Advanced SEO | | Modi0 -
Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]
Hey everyone, We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog. For this example - lets suppose the website is www.orange.com and we sells 'Oranges' Am I going about this in the right way? Main Section: Main Section 1 : Home Page - Keyword Targeted - Orange Main Section 2 : Important Conversion page - 'Buy oranges' Long Tail Keyword (LTK) 1: www.orange.com/blog/LTK1 Subsection(SS): www.orange.com/blog/LTK1/SS1 www.orange.com/blog/LTK1/SS1a www.orange.com/blog/LTK1/SS1b Long Tail Keyword (LTK) 2: www.orange.com/blog/LTK2 Long Tail Keyword (LTK) 3: www.orange.com/blog/LTK3 Subsection(SS): www.orange.com/blog/LTK1/SS3 www.orange.com/blog/LTK1/SS3a www.orange.com/blog/LTK1/SS3b All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords. Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially. _E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _ For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial? Do you have any suggestions on if I am going about this the right way? Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you! Natasha
Intermediate & Advanced SEO | | Natashadogres0 -
Working out exactly how Google is crawling my site if I have loooots of pages
I am trying to work out exactly how Google is crawling my site including entry points and its path from there. The site has millions of pages and hundreds of thousands indexed. I have simple log files with a time stamp and URL that google bot was on. Unfortunately there are hundreds of thousands of entries even for one day and as it is a massive site I am finding it hard to work out the spiders paths. Is there any way using the log files and excel or other tools to work this out simply? Also I was expecting the bot to almost instantaneously go through each level eg. main page--> category page ---> subcategory page (expecting same time stamp) but this does not appear to be the case. Does the bot follow a path right through to the deepest level it can/allowed to for that crawl and then returns to the higher level category pages at a later time? Any help would be appreciated Cheers
Intermediate & Advanced SEO | | soeren.hofmayer0