Link with keyword or name of the company
-
hi sorry
I am getting links from a prominent site.
I would love to know what are your though. use the name of the company as the anchor text or the Keword?
does the new world of SEO like keyword anchor or not?
-
In what context is the link being placed? What is the link linking to?
The anchor text should make it clear to users what they should expect if they click on the link using natural / clear language.
Don't just think about the SEO value of the link, but consider the value of qualified referrals too. If this is realistic (and if the linking site is relevant to your site then there should be a good chance that it is), can you treat your link as a mini call to action with a clear benefits/compelling offering?
Donnie and William are right to say that you need to be careful about making sure your backlink profile is not full of blatant exact match anchor text.
-
First look at the link profile of the site you are linking to here OSE Once you do a search click on the Anchor Text tab and see how the links are pointing in. Google wants your links to look natural: 50-70% branded/URL and 30-50% linking with diversity/exact anchor text (the keywords you are after)...
-
" use the name of the company as the anchor text or the name of the company?"
???
Referring to your title I would guess Keyword vs. Company name?
Pick the company name to be safe. Google is cracking down on exact match anchor text and having too many of them could hurt you. Company name is more normal and reasonable to have and will most likely not be penalized versus exact anchor text.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tumblr links
I have several Tumblr blogs. Created when Tumblr links were worth more, and now primarily for my amusement. But, I'd like to get whatever link juice I can out of them. I thought only the footer links were do follow, but when I check Moz it's showing all links as do follow. Any idea which is true?
Intermediate & Advanced SEO | | julie-getonthemap1 -
Domain Name
Hello everyone Please advice what to do in a situation when searching for a domain: www.domain.com google is recommending domain.org ? when these are completely 2 different sites? Does it has to do with trust rank? Please advice.
Intermediate & Advanced SEO | | FusionMediaLimited0 -
Linking to External Websites?
Is it good to link external websites from every page. Since, the on-page grader shows there should be one link pointing to an external source. I have a website that can point to an external website from every page using the brand name of the specific site like deal sites do have. Is it worth having external link on every page, of-course with a no-follow tag?
Intermediate & Advanced SEO | | welcomecure0 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Subdomain Metrics Links??
I have been analysing my companies website against our competitors and we beat them hands down on everything apart from the total links in the subdomain metrics. Our competitor jumped above us a couple of months ago to grab the number one spot for our industries most valuable keyword. They have had a new website designed and after looking at the source code and running it through SEO MOZ in comparison to our site I can't see how they have manged to do it. We beat them hands down on all factors apart from subdomain metrics > Total links where they have twice as many. When it comes to Page Specific Metrics and Root Domain Metrics we easily beat them on all factors. Does anyone have any ideas what I need to do to improve the subdomain metrics? Thanks
Intermediate & Advanced SEO | | Detectamet0 -
Company name causing Google penalty?
Hi all, Once of my clients has a keyword as part of their company name, and it seems like the website is being given a penalty in the keyword SERP because of the amount of websites linking back using the company name? Is there anything i can do to prevent/balance this out? Thanks, Anthony
Intermediate & Advanced SEO | | AnthonyHall0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Changing my url name? Should I do it?
Hi, I am targeting a brand called Creative Recreation, who are a trainers brand. We currently rank ok-ish for certain terms for Creative Recreation Trainers, Footwear and Creative Recreation [INSERT STYLE NAME HERE]. Our main search term I think we would like to improve on is "creative recreation trainers" as we are 6th for this. Our domain name points to the brands page as designerboutique-online.com/all-clothing/creative-recreation/ Now what I want to know is, would it be worthwhile or would it affect my current rank/index if I changed the end of that url to read /creative-recreation-trainers/ thus getting the keyword phrase in the url? Creative-Recreation is a hard one to crack as you have a lot of competition from the brands site etc.. Any ideas on this? Cheers Will
Intermediate & Advanced SEO | | YNWA0