Google Previews highlighting Promotions?
-
I came across this today when doing a Google search - a site that has a small promo code listed on their page shows a preview with that promo highlighted...I dug around their code a little bit, but couldn't find if it was something they were doing to manipulate their preview in the search results.
Is Google automatically highlighting promotions in previews, or did getmarried.com/magazine/ somehow manipulate the page to make their promo highlighted? And if so, how?
You can see the site at http://www.getmarried.com/magazine/ and you can see the preview with the promo highlighted attached.
-
No problem Kim, glad to help.
-
Thanks Kayden, that's it - I tried a different search term that also brought up that page as a result and that area was no longer highlighted.
-
It could be a little bit of both. From my research it looks like Google is highlighting parts of the page based on the keywords that were searched. For example, you search for "getmarried.com" so Google delivered up a page snippet to highlight that included "getmarried.com" in the text (they even bolded it for you).
If a website owner/developer/SEO knew what kind of keywords people are searching for on the site they could place those keywords near text that talks about the promotion. It won't always be perfect and would vary greatly on what is searched, but it could be manipulated to a degree.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Google handle fractions in titles?
Which is better practice, using 1/2" or ½"? The keyword research suggests people search for "1 2" with the space being the "/". How does Google handle fractions? Would ½ be the same as 1/2?
Intermediate & Advanced SEO | | Choice2 -
Google not indexing images
Hi there, We have a strange issue at a client website (www.rubbermagazijn.nl). Webpage are indexed by Google but images are not, and have never been since the site went live in '12 (We recently started SEO work on this client). Similar sites like www.damenrubber.nl are being indexed correctly. We have correct robots and sitemap setup and directions. Fetch as google (Search Console) shows all images displayed correctly (despite scripted mouseover on the page) Client doesn't use CDN Search console shows 2k images indexed (out of 18k+) but a site:rubbermagazijn.nl query shows a couple of images from PDF files and some of the thumbnails, but no productimages or category images from homepage. (product page example: http://www.rubbermagazijn.nl/collectie/slangen/olie-benzineslangen/7703_zwart_nbr-oliebestendig-6mm-l-1000mm.html) We've changed the filenames from non-descriptive names to descriptive names, without any result. Descriptive alt texts were added We're at a loss. Has anyone encountered a similar issue before, and do you have any advice? I'd be happy to provide more information if needed. CBqqw
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
Dropped from Google?
My website www.weddingphotojournalist.co.uk appears to have been penalised by Google. I ranked fairly well for a number of venue related searches from my blog posts. Generally I'd find myself somewhere on page one or towards the top of page two. However recently I found I am nowhere to be seen for these venue searches. I still appear if I search for my name, business name and keywords in my domain name. A quick check of Yahoo and I found I am ranking very well, it is only Google who seem to have dropped me. I looked at Google webmaster tools and there are no messages or clues as to what has happened. However it does show my traffic dropping off a cliff edge on the 19th July from 850 impressions to around 60 to 70 per day. I haven't made any changes to my website recently and hadn't added any new content in July. I haven't added any new inbound links either, a search for inbound links does not show anything suspicious. Can anyone shed any light on why this might happen?
Intermediate & Advanced SEO | | weddingphotojournalist0 -
Google News sitemap keywords
My company is a Theater news and reviews site. We're building a google news sitemap and Google suggests some recommended keywords we can use with their <keywords>tag: https://support.google.com/news/publisher/answer/116037</keywords> Our writers also tag their stories with relevant keywords. What should we populate the <keywords>tag with?</keywords> We were thinking we'd automatically populate it with author-added tags, in addition to one or more of the recommended ones suggested by Google, such as Theater, Arts, and Culture (all of our articles are related to these topics). Finally, many of our articles are about say, celebrities. An author may tag an article with 'Bryan Cranston,' and when this is the case we're considering also tagging it with the 'Celebrities' tag. Are all or any of these worthwhile?
Intermediate & Advanced SEO | | TheaterMania0 -
Does google have trigger words it does not like?
If we mention words such as supplement or lesser word cosmetic are they a trigger to anything Google side such as a more through look at the website or such as I can see sex ect being one. I am not selling the above but we do sell the stickers for them (not the sex ones) so just airing on caution on weather to have a page talking about them on the site.
Intermediate & Advanced SEO | | BobAnderson0 -
Is Affiliate masking a problem for Google?
Does Google consider affiliate masking as unethical? I have a offer website that has 1000's of affiliate links that are masked. I feel google does not like masking URL's which is why my ranking started dropping. Can any one explain the context of affiliate masking please?
Intermediate & Advanced SEO | | SEOMad0 -
Google Penguin Winners and Losers?
Hi All, Just wondering out of the SEOmoz community who has come out on top after Penguin and who has been hit and why. Personally my site has come out on top. I started workig on the site back in December and NOTHING had been done, no link development, no onpage, nothing, a virginal website. The site was chock-a-block with issues both technically and in content. After 4 months of hard work, we have climbed from 100+ to top ten on most of our phrases and post Penguin we have climbed even higher as some of our competitors were dragged down into the murky depths. So I think thats a win (for now). My focus has been on Guest posting, social outreach, reviews and getting my on page right (still a ways to go, but our CMS is clunky to say the least). A little humour attached 😉 (Why has no one yet stuck Matt Cutts head on a Penguin?) Are you a Penguin Winner or have you experienced the wrath of the penguin. keep-calm-and-deoptimise.jpg
Intermediate & Advanced SEO | | Aran_Smithson0 -
Getting rid of a site in Google
Hi, I have two sites, lets call them site A and site B, both are sub domains of the same root domain. Because of a server config error, both got indexed by Google. Google reports millions of inbound links from Site B to Site A I want to get rid of Site B, because its duplicate content. First I tried to remove the site from webmaster tools, and blocking all content in the robots.txt for site B, this removed all content from the search results, but the links from site B to site A still stayed in place, and increased (even after 2 months) I also tried to change all the pages on Site B to 404 pages, but this did not work either I then removed the blocks, cleaned up the robots.txt and changed the server config on Site B so that everything redirects (301) to a landing page for Site B. But still the links in Webmaster Tools to site A from Site B is on the increase. What do you think is the best way to delete a site from google and to delete all the links it had to other sites so that there is NO history of this site? It seems that when you block it with robots.txt, the links and juice does not disappear, but only the blocked by robots.txt report on WMT increases Any suggestions?
Intermediate & Advanced SEO | | JacoRoux0