How does Google handle fractions in titles?
-
Which is better practice, using 1/2" or ½"?
The keyword research suggests people search for "1 2" with the space being the "/".
How does Google handle fractions? Would ½ be the same as 1/2?
-
That is exactly correct. Searchers are not using symbols in their search, so it's much more practical to optimize for 3/4, 1/2, or half inch (as the keyword research suggests) rather than these fractional symbols because they are impossible (?) for users to generate using a standard keyboard. Especially if products are unusual sizes like 8/11 or 3/16.
-
This is actually very true. Google's keyword planner has seen many updates over the years, but still it can't process some very common symbols and characters. Whilst many of these characters are common in human language, many are not 'commonly typed' and as such I guess there would be little to no point in Google updating KWP. This in and of itself may be useful information though, as it points to the fact that - keywords which include such characters, are probably barely typed
-
Unfortunately, some keyword research tools may strip that special character out, so I'd be a little wary of the results. It may not reflect what Google does in all cases.
-
While this is interesting (especially to me and others who like to dig into the nuances of search), I'm not sure if it helps you much practically. I don't think a typical searcher is every going to enter "¾" (or, if some do, it's incredibly low volume).
-
Can you provide a context? Over the past couple of years, Google has started to treat symbols differently depending on the context. I've seen weird situations with the $ sign, for example.
In some cases, Google will try to actually do the math and pull up calculator functions, for example. However, the handle a search like [3/4" wrench] pretty well and seem to understand the context (and match it to '3/4' in title tags, etc.).
-
Ok, so I ran a quick test and have an answer for anyone interested.
¾ is not equal to 3/4.
If the user searches for 3/4, Google will not return results with ¾.
However, if the user searches for ¾, Google will return results with ¾.
Hope this helps!
-
We have many similar i.e. 3/4, 5/8, 11/16, etc.
-
I personally don't think that Google handles this data exceptionally well:
https://d.pr/i/2Y562I.png (Keyword Revealer screenshot)
https://d.pr/i/El2skX.png (Ahrefs screenshot)
https://d.pr/i/Y3bQ3p.png (Google keyword planner screenshot)
... however, I do sometimes see such keywords returned from Google Search Console and / or Google Analytics under GSC's "Search Queries" (search terms) report. So it makes me wonder, if Google really has such trouble, why does it highlight and record such keywords, passing them to me for further analysis?
Maybe it's actually not a big deal, it's just that Google's keyword planner (in terms of full unicode support) is way, WAY out of date (something they should have patched and fixed 5-6 years ago IMO)
Regardless of this though, more people do seem to search by 'half' or '50%', people 'almost' never type "½" as it's so hard to type in a web browser, you almost always have to copy and paste the symbol unless you have some kind of rich-text field entry add-in / extension
Google can process the symbol as search entry text:
https://www.google.com/search?q=%C2%BD
Google often states that actually, using unicode characters (even in URLs, in UTF-8) is ok in modern times. This is a compromise they have had to make, as many foreign characters are packaged in various unicode character sets
This is the full list of UTF-8 symbols:
http://www.fileformat.info/info/charset/UTF-8/list.htm
If you Ctrl+F for '½', it is technically in that list. As early as 2008 Google was recorded indexing UTF-8 URLs:
https://www.seroundtable.com/archives/018137.html
Much more recently, the debate has been raised again:
https://searchengineland.com/google-using-non-english-urls-non-english-websites-fine-294758
"For domain names and top-level domains non-Latin characters are represented with Unicode encoding. This can look a little bit weird at first. For example, if you take Mueller, my last name, with the dots on the U, that would be represented slightly differently as a domain name. For browsers and for Google search, both versions of the domain name are equivalent; we treat them as one and the same. The rest of the URL can use unicode utf-8 encoding for non-Latin characters. You can use either the escape version or the unicode version within your website; they’re also equivalent to Google."
Obviously Google is talking about URLs here, but usually Google becomes capable of reading characters in markup (content, Page Titles etc) first and then accepts them for valid URL usage later. I would surmise that it probably is 'ok' to use them, but it probably would not be 'optimal' or 'the best idea'
-
Also: "50%"
-
Hello, out of interest why not just use the word "half"? I have a feeling that most people would use the word, not the fraction especially on a mobile device; where you'd be required to swap between the alphabetical & numerical keyboards.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Penalized By Google
My site name is bestmedtour .it's in English. I also want to have the Arabic version of the site. If I translate it with Google Translate, is it possible that the Arabic version of the site will be penalized?
Intermediate & Advanced SEO | | aalinlandacc0 -
When does Google index a fetched page?
I have seen where it will index on of my pages within 5 minutes of fetching, but have also read that it can take a day. I'm on day #2 and it appears that it has still not re-indexed 15 pages that I fetched. I changed the meta-description in all of them, and added content to nearly all of them, but none of those changes are showing when I do a site:www.site/page I'm trying to test changes in this manner, so it is important for me to know WHEN a fetched page has been indexed, or at least IF it has. How can I tell what is going on?
Intermediate & Advanced SEO | | friendoffood0 -
Why is this site not indexed by Google?
Hi all and thanks for your help in advance. I've been asked to take a look at a site, http://www.yourdairygold.ie as it currently does not appear for its brand name, Your Dairygold on Google Ireland even though it's been live for a few months now. I've checked all the usual issues such as robots.txt (doesn't have one) and the robots meta tag (doesn't have them). The even stranger thing is that the site does rank on Yahoo! and Bing. Google Webmaster Tools shows that Googlebot is crawling around 150 pages a day but the total number of pages indexed is zero. It does appear if you carry out a site: search on Google however. The site is very poorly optimised in terms of title tags, unnecessary redirects etc which I'm working on now but I wondered if you guys had any further insights. Thanks again for your help.
Intermediate & Advanced SEO | | iProspect-Ireland0 -
Pipe ("|") in my website's title is being replaced with ":" in Google results
Hi , One of the websites I'm promoting and working on is www.pau-brasil.co.il.
Intermediate & Advanced SEO | | Kadel
It's wordpress-based website and as you can see the html's Title is "PauBrasil | some hebrew slogan".
(Screenshot: http://i.imgur.com/2f80EEY.gif)
When I'm searching for "PauBrasil" (Which is the brand's name) , one of the results google shows is "PauBrasil: Some Hebrew Slogan" (Screenshot: http://i.imgur.com/eJxNHrO.gif ) Why does the pipe is being replaced with ":" ?
And not just that , as you can see there's a "blank space" missing between the the ":" to the slogan.
(note: the websites has been indexed by google crawler at least 4 times so I find it hard to believe it can be the reason) I've keep on looking and found out that there's another page in that website with the exact same title
but when I'm looking for it in google , it shows the title as it really is , with pipe. ("|").
(Screenshot: http://i.imgur.com/dtsbZV2.gif) Have you ever encountered something like that?
Can it be that the duplicated title cause that weird "replacement"? Thanks in advance,
Kadel0 -
Does Google read code as is or as rendered?
Question - Does Google read code as is or as rendered? So for example, with a Facebook Like box, it has all the profile pictures of people...will Google see these as all separate links or ignore them?
Intermediate & Advanced SEO | | jhinchcliffe0 -
Google+ Pages on Google SERP
Do you think that a Google+ Page (not profile) could appear on the Google SERP as a Rich Snippet Author? Thanks
Intermediate & Advanced SEO | | overalia0 -
Why should your title and H1 tag be different?
Is it dangerous to have your H1 tag and your title the exact same thing? My thought was that it's not be the best use of space, but that it couldn't cause harm. What do you think?
Intermediate & Advanced SEO | | MarieHaynes7