Looking for A Social media sentiment tracking solution
-
Greetings from OS grid reference SE404481
I really like the graph on slide 16 of this presentation:http://www.slideshare.net/stevelatham/social-media-strategy-spur-interactive
I would like to replicate this but I would like to know if any SEOMOZ member could recommend a tool that can monistor sentiments eg positive & negative commments about a brand across different social media platforms.
I also wonder how these packages measure negativity, do they just scan word negative words?
Thanks in advance,
David
-
NIce one Brandon, thanks
-
You can get sentiment information from a variety of sources. Hootsuite is one source that provides sentiment data across social media platforms Another option that I have used and like for Free is Social Mention. A paid tool that I don't use but know many use is SM2 or radian6.
Here is a list that I haven't gone thru but have had bookmarked for a bit of time as well. Best of luck and have fun! they scan for negative words, context, etc. Each has a different algorithm and results can be varied but at least it would be applied equally between companies/brands.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I change URL structure and maintain social signals?
I have recently updated an area of our website that had lots of content and some great social signals such as tweets, pins and facebook likes. The URL structure has changed and URLs have been redirected, but I'm wondering if we have now lost all the social signals? No pins, likes etc show on lots of popular content since the URLs have changed. Is there any way to preserve these or are they lost forever? Thanks in advance
Social Media | | BeadsDirect0 -
Wordpress Socialize Plugin giving me 400+ 302s. Should I be concerned?
Looking at my report and saw I had over 400 302s. When I looked where they came from, it seems it's from a plugin called socialize sending stuff to Facebook. Does it matter?
Social Media | | IoanSaid1 -
Best way to research the social potential of content (NOT just search potential).
I'm wondering if anyone in the community has found a good method for researching the social potential for content. I'll break down what I'm asking exactly so it makes more sense. In order for a page to get ranked highly on Google for a keyword it needs authority (usually). With social media having an ever increasing impact on the authority of content, creating content that has social value (shared, liked, talked about, etc) can really help increase the authority of that page in Google's eyes. In saying this if content is created that people search AND talk a lot about, it's authority will rise quickly, thus getting traffic through that keyword is easier and faster (not to mention your link building happens for you organically). I've formulated a pretty good keyword research process to find the search potential of creating content around that keyword; however I am looking at how to research the potential social value of content. I'm thinking the best way would be to crawl the social platforms and find trends in what people are talking about for the last x amount of time. Must be some patterns to look for in things like hashtags. At the end of the day I'd like to have content created based on both search keyword and social research. I'm looking for advice from people who have found a good way to do this social research on what they look for / what tools they use.
Social Media | | reidsteven750 -
How to reach beyond main social accounts
My blog is still very young - and I feel like a total newbie, but I'm working at it consistently. I've got 21 posts that I've put up since the beginning of January (except for 2 from October) and another in the pipeline and of course, plans to continue on this way. I've been building up my confidence and feel like it's just about time to branch out farther than my Google+, FaceBook, Twitter and LinkedIn accounts (which I've been doing regularly). My hope is to gain more visitors by publicizing the posts in some other environments. I would so appreciate some suggestions on how I might do that. And also, is it too soon? I don't want to jump the gun before there's an respectable/acceptable amount of content.
Social Media | | gfiedel0 -
Pay with a Tweet (or other social payments) in the Freemium world
Hi Mozer(s), I work for a company which provides cloud-based collaboration environments for companies. Like many companies in this field, we offer a Free package, which gives users enough capabilities to explore our tool under business-alike circumstances. However, we currently dont have a time limit for our free version - which, makes us (I think) quite unique from a competitive standpoint. But consequently, it also means a lot of users see no immediate need to upgrade to a business package. If maintaining this business model, we are considering various options in how to generate more awareness. The company is quite new and can generally only get better results of SEO and social media advancement. One alternative is to start charging for signup to the Free package, using Social payments scheme, i.e. get access to the collaboration tools for free if liking, tweeting, plusing us, using a pre-defined message, hashtag, etc, using a hybrid approach, allowing users to edit some/all of the message. It may have an impact on number of sign ups, but are there other potential negative effects? I have seen some comments, both positive and negative, about its SEO impact, mostly positive, not least from this [Youmoz post](How To: Win Tweets and Influence Search Engines with PayWithaTweet).- though unlikely to have a direct SEO effect, it can increase sharing, exposure and SERP presence. But any flip sides social payment users should be aware of? Thanks in advance.
Social Media | | Clinked0 -
How can you bulk search by email for social networks?
Hello Everyone! We're trying to launch a Social Media campaign for our website and in order to reach more people and follow/invite them to our social profiles we thought of finding them by their email addresses (i read a post somewhere - maybe seomoz, maybe not can't remember). Can anyone suggest a tool or best way of researching ~20.000 email addresses to find out / filter what social networks have this email registered? Much appreciated! Alex
Social Media | | pwpaneuro0 -
How to best promote this content via social media to gain backlinks
I have created this content http://www.musicliveuk.com/live-music/the-worst-function-bands-and-wedding-bands-ever in order to promote it via social media. Ideally I want it to be shared across the web in order to gain backlinks. My question is how can I best do this? I know I can post it on twitter, facebook, google plus etc... but is that it? I'm new to social media and don't really understand how to use it to good effect. By posting it on social networking sites am I risking people copying the content and duplicate content penalties? Any help would be much appreciated!
Social Media | | SamCUK0 -
Incentivisation Strategies for Social Sharing of Product Pages
Hey, What are some great tips for gaining social shares on ecommerce product or category pages? I understand great images and video will go along way, but it's difficult on a large scale ecommerce store. Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this? Thanks.
Social Media | | LukeyJamo0