Keyword use in meta description
-
Anyone know if its important that the target keyword is used AT THE START of the meta description, or is it enough that it is anywhere in the description...?
I have a few big ones that are at the end of the description and I was wondering if I should move them up to the front...
Thanks!
-
It's usually best to use your target keyword at the beginning of the description. Users will not always read the full description when scanning the SERP. Search engines seem to give the to give more weight to the keywords at the beginning of the description as well. So the closer to the front the better.
Okay, that being said, you have to make sure you are not trying to jam all of your keywords at the beginning otherwise it will turn off the user. Choose the most important one as your primary keyword to use at the beginning and use other related keywords throughout the description where they make sense.
-
Check this out: http://www.seomoz.org/learn-seo/meta-description
It doesn't mention specific placement but I tend to put them at the beginning, and possibly one at the end. The reason for this is that search words will be in bold, so I like to have them show up throughout, but with the most important stuff in the front.
Maybe someone else can chime in about placement for a higher click through, but I think at the start would be better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Keywords
I am doing SEO on our eCommerce website and read that I should include keywords in the URL The original URL is: http://thegiftlinks.com/personalized-wedding-glass.html
On-Page Optimization | | abdulw
Title page: Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
Meta Data:
Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
It is great for a wedding gift and anniversary gift for friends and family members. If I will include the keyword to the url it will be like this
http://thegiftlinks.com/personalized-wedding-glass.html/Wedding-gift-Dubai is this the correct way to include keywords in the URL? Thanks0 -
Meta description for Privacy Policy?
Hello guys, Quick question about optimizing other pages on my woocommerce e-commerce store. Do I need to optimize pages like the cart page, checkout page, privacy policy, return policy, shipping policy, etc? Strictly talking about on page SEO for these pages, like meta titles, description. Thanks!
On-Page Optimization | | The_Kiwi_Man0 -
Keywords dropping
My website http://www.refrigeratedtransportuk.com/ is dropping like a stone for the keyword 'refrigerated transport'. Even though the page gets a grade A, can anyone help?
On-Page Optimization | | CreativeCow0 -
Keyword at homepage
Hi there, this is the url of my homepage: http://www.sehaidoyamama.com/piensapiensa/ PiensaPiensa is not my keyword. I have selected a keyword to optimize the homepage. Does anyone know how to include the keyword in the url of the homepage? I tried to do it in the "pages" section of wordpress but I wasn't able to do it. The home page doesn't allow to change the url. Is it important to set up a keyowrd in the url of the homepage? Is it appropiate from the usability perspective? Thanks
On-Page Optimization | | juanmiguelcr0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1 -
Keyword self cannibalization
Hello, I'm confused about the recommendations for avoiding keyword self cannibalization. I have a niche blog and some of my sticky posts on the homepage contain my site's main keyword in their title. For example, say if my homepage has "dog training" as it's main keyword, then there are going to be links to more longtail pages with titles such as "dog training London", "dog training Liverpool" etc. When I do this SeoMoz's on-page optimization tool tells me that this is keyword self cannibalization. I am building links to the inner pages using the longtail keywords only. 1. Do I need to rename pages with just "london" and "liverpool" etc and remove "dog training" from those links? 2. What is the best thing to do in this situation? Thanks, Kevin
On-Page Optimization | | KMack0 -
Alt tag using photoshop
Simple question i think. Ive started adding alt tags to images using the slice tool in photoshop. This takes up a menu were the last part of is alt tag: This way to add alt tags does work right? I used SEO-browser afterwards and couldnt see the tag. There are maybe other better ways to see if your tags are in there ? Dan L.
On-Page Optimization | | danlae0