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[GladdySEO]

As I am finding ways to integrate keyword diversity into my key landing pages, I want to start adding META information to content such as images and videos.

1. Any blog posts on best practices you can send me to?

2. Can I add META information to iFrames? Or do i have to rely on the tags added within Vimeo & You Tube?

Thank you again

[BenFox]

Structured data (microdata etc.) is markup that specifies what a section of a web page is about. So for example you can markup a review so that Google can identify the star ratings and knows that the product got a 4/5.

This type of data is part of the semantic web - which is a WWW where bots like Google stop seeing Sites and start seeing entities. So for example in the current web a search engine might see links to a site with the anchor text "shoes" and interpret that to mean that the site is relevant for "shoe" based queries but if those links went to that brand's Facebook page the connection with shoes would be a lot weaker. In a semantic web the search engine would be able to tell very easily that a brand's Facebook and Twitter pages are part of the same organisation and that links to either count the same as to the main site.

That's a pretty crude example (and to some extent search engines are already doing this) but you can see how it can affect SEO. That's not to mention the benefits that you can be getting right now from having rich snippets (Google them, they're cool).

It depends on the purpose of the video. I'd put informational videos onto Youtube just because of the traffic floating about on the Youtube platform.

I'm not an expert on video SEO but if you read this then you will be.

[GladdySEO]

Part 1: Yes just alt and title tags. But now you have piqued my interest. What is micro data,format, RDFa?

Part 2: So would there be value in me putting the video on our web server and skip YouTube/Vimeo, or is the link building associated with those sites better?

I guess we're talking content vs. links

Thanks.

[BenFox]

What type of meta data were you thinking about? Were you thinking about structured data (like microdata, RDFa, microformats), just alt and title tags, or something else?

To answer your second question you can't add anything into the iFrame but don't worry because Google won't read the contents of the iFrame anyway.However you can always affect the markup around the iFrame if you want to.