Why is it that certain keywords in my seomoz report card are for the wrong urls
-
Hi Guys,
why is it that seomoz's
On Page Optimization Reports for Google TH
are attributing certain keywords with certain urls which are wrong?
What mean is an example keyword - 'chiang mai villas for rent' has been scored an F against my home page url rather than using our 'Chiang Mai' url, why is this, is there a coding issue on my site? Is it that seomoz is finding something on my home page to suggest I want it to rank for this keyword?
-
Hi Ewan,
My sincerest apologies I did not get an opportunity to respond in time. However Doug gave you an absolutely fantastic answer. Thumbs up Doug. If I can be of any more help please let me know however I believe your question has been answered successfully.
Sincerely,
Thomas
-
Hi Doug,
Thanks for taking the time to give such a detailed answer, this has help a lot.
-
Hi Ewan,
From the On-page help:
"The On-page summary automatically generates reports for any of your campaign keywords that rank in the top 50 of your primary search engine. The URL that it grades is the same URL that appears in the search results.
For instance, if you have 75 keywords ranking in the Top 50, you should have 75 On-Page Reports. This generation happens automatically within 24 hours of when your rankings are updated."
So, looking at the particular example you've mentioned, it means that your homepage is ranking higher than your specific "Chiang mai" url. If you do a search, where are your pages ranking? Where is your homepage and the particular landing page ranking?
Your home page is likely to have significantly higher page authority than one of your sub pages. but shouldn't have as much relevancy than the specific landing page you've created.
You can manually check the on-page optimisation by using the On-Page Optimisation under the Research Tools menu: (Here: http://pro.seomoz.org/tools/on-page-keyword-optimization/new )
As well as your keyword, you can enter the specific URL that you want to check. You can use this tool to make sure that your specific topic page is optimised for the topic keyword.
You may want to take a look at articles on Keyword Cannibalization such as this one:
http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization
Is your specific page included in the search engine/google's index?
You may find that if it's a newly created page that hasn't been crawled yet, or if the page contains significant amounts of duplicate content it may not appear in Google's index. You can check this by using site:[URL] in google.
If your page doesn't appear, you might want to check your site navigation to make sure that your page is crawlable (also think about how any link equity is going to flow to your target page from your homepage/high page authority pages.) You may also want to check your robots.txt and your sitemap if you have them.
You can try using the Fetch as Googlebot option in Google Webmaster tools. Once you've fetched your target page you can submit the page for inclusion in google's index.
Hope this helps.
-
Hi Thomas, thanks for your answer, but how do I go and change the url so it is the correct one. When I started I just loaded all my keywords with no option to chose a url for each. Many of my keywords they have used the correct url (not just my home page either). Basically, i need to be able to tell them what keywords are for what url otherwise the whole seomoz reporting card is a waste of time.
-
when you select the keywords you want to research you must have the domain but say it is www.example.com/for-rent/ then keyword "chiang mai villas for rent"
you will get the problem you're describing if you do not put the parameter after the /
so to not use just www.example.com/ then keyword "chiang mai villas for rent"
you must have full URL typed in or selected for that keyword. Many reasons for getting on page SEO F's are because there is no mention of the keyword in the title or the keyword is not as close to the beginning of the URL.
Please let me know if I can help you anymore.
Sincerely,
Thomas von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Exact Keyword is Used in Page Title & Exact Keyword Used in Document Text at Least Once
Hi Folks, I have a page https://purplegriffon.com/courses/itil-training/itil-foundation-training/itil-foundation that grades with the 'On-Page Grader' as a B grade for the keyword 'itil foundation' but reports that there is no 'Exact Keyword is Used in Page Title' and 'Exact Keyword Used in Document Text at Least Once'. The thing is, it actually is but because of IP (intellectual property) rights we have to include a '®' (®) symbol when we mention the course title 'ITIL® Foundation'. Now I believe Google is smart enough to recognise that this symbol should not be included but it seems that for the specific criteria mentioned above, the MOZ bot isn't smart enough to recognise this, even though it recognises the keyword usage elsewhere. So my question is this. Would this constitute an issue in terms of ranking? Another question I have, is how significant are the gains with shorter URL's? For example, the URL to the page in question is: https://purplegriffon.com/courses/itil-training/itil-foundation-training/itil-foundation Would a URL such as below have a significant effect on SEO?: https://purplegriffon.com/courses/itil-foundation Thanks for your feedback.
Moz Pro | | PurpleGriffon0 -
Campaign Keyword Overview?
This may be more of a developmental comment, however... Is there any way to pull an overview of keyword ranking over the week (or any period of time) for one of your campaigns? It looks like you can pull graphs on individual keyword performance, however not for the full set of keywords for a campaign. Anyone have suggestions on how to do this within Pro Moz... or is it best to compile the keyword data every week and track it in Numbers or Excel? Thanks everyone!
Moz Pro | | Treefrog_SEO0 -
SEO Moz Rank Report
Anyone else noticing the rank reporting seems to be off? My reports are showing "not in top 50" for some keywords that my site is on page one for. Not in places listings either because I know that can throw things off! Anyone?
Moz Pro | | RickyShockley0 -
Export & Email Keyword Report for Selected Tags
Is there a way to get a keyword ranking summary report emailed to me for specific tags?
Moz Pro | | CPollock0 -
Question regarding the SEOmoz Report Card
A report card is directed towards one keyword. What if one is to target two keywords on one page? For example, if I want to target SEO in Miami, Miami SEO, and SEO Miami it would be impossible to get an "A" on the report card for all three. What is the best way to target two-three keys on one page? Lets say these keywords are equally beneficial to the site, and we do not want to have to use hierarchy for one key over the other. Would it be wise to build a page for each? I feel like that would be redundant to the user. It says I need the keyword 4 times in the body so I should have 4 "SEO Miami" and 4 "Miami SEO". High importance factors. What makes them high importance? The keyword should be in the beginning of the title. How does this make sense as a high importance factor. Many titles are going to sound spammy if this is how they are written. Lets use Miami SEO again as an example: Miami SEO from [company name] bla bla bla sounds like spam. Learn about SEO in Miami from [company name] sound much better and is probably more likely to get clicked on. How important are these High Importance factors? I was always under the impression that we build the site for the user however the report card changes that perspective.
Moz Pro | | SEODinosaur0 -
Is there a way to manually update the keyword rankings tool in SEOmoz?
It appears that our keyword rankings update weekly on Thursdays. Is this the same across the board or is there a way to manually run an update?
Moz Pro | | Motivators0