SEO - Why variation in Google positioning? Are we penalized?
-
Our webiste is made of 2 different parts hosted in 2 different directory on the same domain:
1. The website itself, which can be seen as a catalog.
2. A blog on WP.
Sometimes we lose 50% of our traffic and 5 to 10 days later the traffic goes up again.
When looking at position in Google it appears that when losses of traffic happen, the Google positions of pages from the website become bad. The blog pages themselves keep their good position. Suddenly after few days we find our previous good postioning and we have a good traffic again.
Here at the questions we have:
1. Why do we have variation on our Google positioning? Which parameters can influence? Bounce rate? Speed?
3. Why only the website is penalized and never the WP blog whereas they are on same domain?
If someone has experienced it before or has a idea, your expertise is welcome...
Thanks.
-
Hi Celine, How are you checking your rankings?
-
Penguin attacks rankings of the pages which ranked for searches where the links that caused the penalty were pointed. So, you could have a home page that is penalized (b/c the offending links pointed to the home page and the offending links contain high traffic terms) and some, all or none of the individual pages in the blog. The wild (temporary) fluctuations in the SERP results might be Panda related.
-
Hi,
Thanks for your answer.
The domain is not new. (2 years). Not too much link building. Frech content every day.
For example: we have a page which was first on Google research with one keyword for at least 2 years. it brings us a lot of traffic.
Suddenly the page goes down to position 49 for few days and go back to the 1st position. It happen few time since Pinguin.
Right now, we are penalized again and it lasts since 10 days now.
-
Is it quite new domain? This is quite normal for newish domains, think of it as Google testing you out and seeing where you fit best in the rankings.
Do you do much link building, updating the site with fresh content. Continual SEO work on the site will help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO suggestions for a directory
Hi all, I am new to SEO. I work for a ratings and review website, like TripAdvisor and LinkedIn. How would one go about setting up SEO strategy for national directories that have local suggested pages? What can be a good practice. For example, Tripadvisor has many different restaurants across the UK. What would they do to improve their SEO? How do they target correct links? How do they go about building their Moz Score? Would really appreciate your thoughts and suggestions. Thanks!
Intermediate & Advanced SEO | | Eric_S
Eric0 -
Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
I have a page which is ranking already pretty well for a relative competitive keyword.
Intermediate & Advanced SEO | | lcourse
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page). I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche. Any thoughts?0 -
Silly Question still - Because I am paying high to google adwords is it possible google can't rank me high in organic?
Hello All, My ecommerce site gone in penalty more than 3 years before and within 3 months I got message from google penalty removed. Since then till date my organic ranking is very worst. In this 3 years I improved my site onpage very great. If I compare my site with all other competitors who are ranking in top 10 then my onpage that includes all schema, reviews, sitemap, header tags, meta's etc, social media, site structure, most imp speed, google page speed insight score, pingdom, w3c errors, alexa rank, global rank, UI, offers, design, content, code to text raito, engagement rate, page views, time on site etc all my sites always good compare to competitors. They also have few backlinks I do have few backlinks only. I am doing very high google adwords and my conversion rate is very very good. But do you think because I am paying since last 3 year high to google because of that google have some setting or strategy that those who perform well in adwords so not to bring up in organic? Is it possible I can talk with google on this? If yes then what will be the medium of conversation? Pls give some valuable inputs I am performing very much in paid so user end site is very very well. Thanks!
Intermediate & Advanced SEO | | pragnesh96390 -
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
Where Does Blogging Fit Into SEO
I read an article yesterday that said blogging comes under the heading of social media, which is at the top of the so called SEO pyramid. I have taken this to mean less time should be spent in social media compared to other areas of SEO. Yet content creation was at the bottom of the pyramid (more time allocation here). Isn't blogging part of content creation? I would have thought there is a limit to what can be done for service/product & landing pages. Whereas blogs are a great way to produce more unique content for a website. Any clarification would be appreciated. Thanks - Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Hosting Providers and SEO
I have been wondering for a while which web host provider is the best for SEO purposes? Things to consider. Shared Hosting vs Dedicated Server Location of the Host Provider Site Up Time One question that I have been thinking about is what impact would changing a host provider have on a websites serps ranking? Is there a possible negative impact and if so how can it be avoided? Name the top 3 Web Hosts for SEO.
Intermediate & Advanced SEO | | bronxpad0 -
Has my site been penalized?
Our site was listed on the first page for the phrase Active SEO on Google.co.uk. We suddenly find ourselves on page 4 overnight and we're not sure what's going on. We have not undertaken an Black hat techniques however the site is fairly new. Anyone have any ideas as to what is going on?
Intermediate & Advanced SEO | | MassivePrime0 -
How to position in local Google
Hello, It's been easy for me to jump in .com - English only results. But, regional google is making me problems. How to position there? What are the top 3 key elements for ranking locally that don't matter much internationally? Thanks!
Intermediate & Advanced SEO | | DaBomb110