Sudden Ranking Drop

[MarnusW]

One of my clients websites : http://www.renta-vw.co.za experienced a sudden ranking drop on 24/08/2012 for 2 of the Keyword terms :

The 2 terms are :

cheap car hire cape town

cheap car rental cape town.

The site ranked top 3 in Googel.de, Google.com, .co.uk, .nl

I'm not sure if it is just a 'Google Dance' or something else at play? I checked Webmaster tools and did not see any messages from Google...

This is causing a big loss of revenue for my client and after doing extensive analysis, I'm not the wiser as to what the issue is?

Please assit.

Thanks,

Marnus

[MarnusW]

Good advise, Thanks agian.

[SEODinosaur]

Is this a recent incremental Penguin Update?

Penguin update happened around April 2012...

if I build more backlinks with anchor text other than my keywords it should help?

Yes.. Build quality links (your brand/URL) from relavent authoritative sites (Link to sites in which your site can benefit the users).

What is the best startegy to build these links ( Social Bookarking, Blogs etc ) as I need it indexed quickly.

I would build a blog on your site and write articles that can benefit specific niche related people. I would find niche related people and build a relationship with them (by adding value), offer them to contribute on my blog and then ask them to share it.

Do you think Google will tell me if I'm penalised if I contact them?

I would not contact Google because they did not send you anything. However I would invest my time in some quality work that can benefit users..

Conclusion:

Give the people what they want and Google will give you to the people.

[MarnusW]

Hi Donnie,

Thanks so much for the reply. Is this a recent incremental Penguin Update?

So if I build more backlinks with anchor text other than my keywords it should help?

What is the best startegy to build these links ( Social Bookarking, Blogs etc ) as I need it indexed quickly.

Do you think Google will tell me if I'm penalised if I contact them?

Thanks again,

Marnus

[SEODinosaur]

Many people who were affected by the penguin update did not receive letters in GWT (Google webmaster tools)

The anchor linking profile for http://www.renta-vw.co.za:

http://www.opensiteexplorer.org/anchors?site=www.renta-vw.co.za%2F

Your back linking profile is based on mostly exact keyword phrases, In fact I only found one back link here that is branded or pointing at your URL. This does not look natural, a natural linking profile has more branded keywords/ URL links then exact anchored links.

| cheap car rental cape town | 53 | 78 |
| cheap car hire cape town | 42       | 71 |
| long term car rental cape town                        | 38 | 60 |
| renta vw | 2 |  3 |

For this to look natural "ranta vw" should be first on this list...