Measuring Author Rank
-
It's pretty clear that "AuthorRank" is going to be a big thing for SEO.
Although the main principles seem to be pretty straightforward (http://www.seomoz.org/blog/authorship-google-plus-link-building) what I'm less clear about is how we can start to think about author influence as a measurable metric.
Webmaster tools gives us Author Stats as an impact on the site's impressions/CTR, but how do we measure the influence of an individual author? Are those factors even defined?
Will we get to a stage where authors can be given a Klout-like score for Google Authorship? If not that, how will it look?
This will be a HUGE question to solve for future content development strategies, and is something I'm thinking a lot about right now.
Best, Matt.
-
I guess an approach like mozcast would be the most indicated, X amount of terms/webpages that have an associated domain/page authority and author associated and you need to monitor how that shows in page rankings. I am not aware of how Klout or similar services score their users or even if they leave it open.
-
I just came across this Q while looking for ways to measure author rank, and since nobody answered your question, I will..
I believe we are ALREADY at the stage where "authors can be given a Klout-like score for Google Authorship" but we just have no easy way to see it.
There are more tools like Klout coming all the time, http://bit.ly/TOE2cs and who knows, maybe Google will buy one (if they haven't already.. )
-
I guess that's a no then!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does using non-https links (not pages) impact or penalise the website rankings?
Hi community, We have couple of pages where we we have given non-https (http) hyperlinks by mistake. They will redirect to http links anyway. Does using these http links on page hurt any rankings? Thansk
Algorithm Updates | | vtmoz0 -
Diluting your authority - adding pages diluting rankings of other pages?
I'm looking after a site that has around 400 pages. All of these pages rank pretty well for the KW they are targetting. My question is: if we add another 400 pages without doing any link building work, holding DA the same, 1) would the rankings of those 400 previously good pages diminish? and 2) Would the new pages, as more and more new ones are created, rank less and less well?
Algorithm Updates | | xoffie0 -
Can Ecommerce help with Keyword Rankings?
I am curious to know if an ecommerce website plays a role in higher rankings. we have been struggling for some time on a term and all of our competitors have an online shopping cart. we have a custom magento website with a request a quote form as our products are very costly. (range from $500 - $250,000). Is there something we can add to the code to help boost our rankings?
Algorithm Updates | | hfranz0 -
Whats next after I rank for many keywords?
I have a client who came to me wanting to know what's next for her as she already ranks in the top 5 for hundreds of keywords. She is right, her rankings for her niche are excellent and there are no relevant keywords for her to try and go after. What would be next to generate traffic? p.s She also has links from just about everyone in the industry that's relevant There has to be more "tricks" to seo besides keywords and link building
Algorithm Updates | | StreetwiseReports0 -
Ranking well for main key terms but site traffic has dropped sharply?
Hello All, Just a quick question. Since the penguin update our site www.caravanguard.co.uk has seen some pretty fluctuating movement in Google, many of our key terms dropped over night, but over the last few weeks they have slowly started to move back up the rankings. The bizarre thing is despite the recover in rankings our unique traffic has taken a fairly large whack in numbers. Seasonality? Weather? ( it's been nice in the UK for a change) I can only assume the longer tail terms are taking more time to recover. I have tried to look into our back link profile and have noticed a little too much in terms concise keyword targeting, How do you go about changing these terms and removing the really bad links (struggling to identify the worst cases) on totally irrelevant sites or poor directories. Put in place before I started here 🐵 Any help truly appreciated. Regards Tim
Algorithm Updates | | TimHolmes0 -
Is there a utility that can tell me what keywords my site already ranks high for?
Ok... so I'm looking for a way to understand what my site already ranks high for.. I don't necessarily want to have to manually type in keywords. The purpose of this exercise is to demonstrate to a client what keywords they're already ranking high for. Is there an easy way / tool to go about doing this? Thanks in advance, Gene
Algorithm Updates | | BGroup0 -
Ranking #1 for decent traffic keywords, but not receiving any traffic?
A site I work on is ranked number 1 for a few keywords. To see how much a keyword is searched per month I rely on Google Adwords Keyword tool (https://adwords.google.com/select/KeywordToolExternal). Using this tool I see that the keyword receives 880 local monthly searches and another keyword they rank #1 for receives 1300 local monthly searches. To me these keywords are not the biggest as far as traffic but they are not small by any means. Now here is the issue. Like mentioned above, the site nmber 1 for multiple keywords. They have been ranked number 1 for these keywords for months. Looking in analytics the other day I notice that on a month to month basis both of these keywords are getting 1, or 2 visits. This past month (October) one of the keywords did not receive ANY visits, and that is being ranked #1 for a 1300 monthly searched keyword. It just doesn’t make sense. I would imagine getting at least 100 or so visits a month from these search terms. Could someone please help me understand this a little bit better?
Algorithm Updates | | WhiteHat120 -
CTR for Google Rankings
I run a local business, and I'm working on ranking for keyword + city. I currently rank on the first page for just about every keyword I'm working on, but only the top 3 for a little less than half. Because the search volume is so low for each keyword (for most cities Google doesn't have an estimated monthly search volume) the grand total of a few searches a month for each keyword + city combination is where I get my traffic. Although I seem to be getting consistently higher in the rankings, I am curious as to how much more traffic I can expect. I read somewhere that sites that are ranked number one are clicked 50% of the time, number two 20% of the time, number three 15% and from there on it goes down fast. Rank 7 and on is below 1%. Probably around 30% of my keywords are ranked between 7-10 and probably about 20% are ranked 4-6. Are the CTR numbers fairly accurate? I understand that there are a lot of influences on CTR, such as title/description, but generally is that somewhat accurate? If it is, I am missing out on A LOT of traffic. I am pulling about 800 unique visitors a month from Google. If I get in the top 3 for most of my keywords, can I expect significantly more traffic? I ask the question because there are many other things I could be doing with my time to help the business aside from SEO. I don't want to be working constantly on SEO if traffic is only going to increase very little.
Algorithm Updates | | bjenkins240