Diluting your authority - adding pages diluting rankings of other pages?
-
I'm looking after a site that has around 400 pages. All of these pages rank pretty well for the KW they are targetting.
My question is: if we add another 400 pages without doing any link building work, holding DA the same, 1) would the rankings of those 400 previously good pages diminish? and 2) Would the new pages, as more and more new ones are created, rank less and less well?
-
If the new pages are fantastic content, this will only help.
They will likely attract more inbound links if done well.
I would focus on ensuring that the link real estate (taxonomy, navigation) doesn't change in this case if you want to retain the rankings you have.
If the new pages are sub categories / children of the current pages, then link down to them from those pages, and back up to the current pages in breadcrumb (which will further reinforce those rankings)
Hope this helps!
-
I wouldn't worry about it. Add the 400 pages and make sure it has good content on it. Don't submit thin content. If you don't add those 400 new product pages, then you will miss out on new opportunities. Make sure you are NOT just copying the description from the manufacturer for duplicate content reasons.
-
Hi
Actually the 400 new pages would not be similar content at all, the site sells loads of products and these are just static product pages, all completely unique products that are not targetting the same KW.
So, the reality is that, creating new content will not "thin out" the page authority of the already existing pages?
-
Hi
What your saying has two ways of looking at it.
1. Adding new pages that target the or similar same keywords as the ranking pages will dilute those rankings as google will not have the one focused page to rank anymore
2. Adding new pages that dont target the same keywords will help rankings of the current pages (aslong as not targeting same or similar keywords) as google loves new content.
So with the above, if your going to create new content, dont go for 400 new pages all at once, try and create '2nd tier' pages that help support some of the '1st tier' pages which are ranking.
For example, say one of your ranked pages is a product page selling 'red dog collars' ranking for the the keyword 'red dog collars' - you could create a new page called 'how to correctly fasten a collar to your dog' which talks about this product in general terms - then you simply link this new page to your ranked product page thus achieving two goals in one go!
Hope the above makes sense and helps clarify your question!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens if we remove all the links to internal pages from our homepage?
Hi Moz community, We wanna give a try by removing all the links from homepage to internal pages and keep just a free trial button. Will this impact our SEO anyway? We have nearly 15 important internal pages at 2nd and 3rd hierarchy level. They may drop in rankings but we want to risk for few days to understand how it works. Your opinion please! Thanks
Algorithm Updates | | vtmoz0 -
Content strategy for landing pages: Topics vs Features
Hi all, We are going to create new landing pages and optimise existing pages. We have a confusion on how to employ content on these pages....whether these will be filled with content to rank for "topics" and "keywords" or direclty jump into the features are are providing. If we go with first, users may feel boring about teaching them about that topic, if we go with latter...it's hard to rank being no related content to rank for that topic. I have seen some of the websites are employing multiple landing pages where they fill with topic related content and then link to features pages. I need suggestions here. Thank you
Algorithm Updates | | vtmoz1 -
Does the more number of ranking pages improve the website ranking?
Hi all, Let's say there is a website with 100 pages ad 95 pages are not ranking for any keywords; but the other 5 pages including homepage are ranking for some keywords. In this scenario, the 95% non-ranking pages does impact the other 5% pages rankings? Or every page holds their credibility in ranking irrespective of other pages in website? Thanks
Algorithm Updates | | vtmoz0 -
Pages fluctuating +/- 70 positions in Google SERPs?
I've got some pages that appear somewhere around #25 in Google. Every now and then, it just goes away from the top 100 results for a few days (even up to a week) and then it comes back. I've got other pages that rank around #8 which falls down to about #75 for a while and then it comes back. But while a page may be gone from the top 100 results in the US, it still ranks at about the same place everywhere else in the world (+/- 10 positions). I've seen this happen in the past but never it happened so often. What gives?!?
Algorithm Updates | | sbrault740 -
Why a terrible website ranks number 1??
Hi, I'm an SEO newbie. A couple of months ago I launched a new E-Commerce website for my client : http://www.corporategiftsshop.co.za The site has over 1000 pages indexed in Google. I've done some link building and on-page SEO for the keyword terms : corporate gifts
Algorithm Updates | | MarnusW
promotional items
promotional gifts Currently the website ranks number 31 for "Corporate Gifts" in Google.co.za What I cannot comprehend, is that the site which ranks number 1 is simply shocking! http://www.corporategifts.co.za/ It is a single, static webpage with all links pointing to another website : http://www.promogifts.co.za It has 1 back link and a page rank of zero, yet it still ranks number 1? Can anyone give me a reason or some insight into this as it has me stumped.. Some of the other sites in the top 5 are also poor, yet they still rank high. Our site has a Page rank of 5 and 67 unique domains which links to it ( according to our webmaster tools ) yet it still only manages a 31 ranking?? Any advise would be greatly appreciated as I need to make sense of this, otherwise hang up my SEO gloves.. Regards, Marnus.1 -
Server Down for Few Hours went from Page 1 to Page 6?
We were on Page 1 - our server went down for about 4-6 hours and then we dropped to page 6. Would the server being down for this amount of time affect our position? Any advice would be much appreciated.
Algorithm Updates | | webdesigncwd0 -
Why does my Rank Checker result differ to SERPs
Hello SEOmoz members I've got yet another naive question for you. RankChecker is telling me that my client has risen to pg 1 position 7. Whilst SERPs is telling me they are still on position 14. I know that SERPs is variable depending on many factors, but this holds true for separate searches on other computers in various far flung locations. Please give me some insight into what is happening. I'm waiting to open the bubbly! Thanks
Algorithm Updates | | catherine-2793880 -
Why would my product pages no longer be indexed in Google?
Our UK site has 72 pages in our sitemap. 30 of them are product pages which take a productid parameter. Prior to 1st Feb 2011, all pages were indexed in Google but since then all of our product pages seem to have dropped from the index? If I check in webmaster tools, I can see that we have submitted 72 pages and 42 are indexed. I realise we should have some better url structuring and I'm working on that but do you have any ideas on how we can get our product poages back into googles index http://www.ebacdirect.com
Algorithm Updates | | ebacltd0