302 to 301 redirect confirmation
-
Hi guys, Fairly sure of the answer from what I've read so far, but I just wanted to doublecheck I have it right. Page A gets a significant amount of referring, followed traffic, and also ranks in Google. Page A uses a 302 redirect to Page B (on a completely different domain), which means that 0% of Page A's link juice is being passed on to Page B. If I were to change the 302 redirect to a 301 redirect, then the link juice passed on to Page A from the followed, referring traffic will be (mostly) passed on to Page B. Is that correct? Cheers, Jez
-
Thanks guys
-
Jez,
You are completely correct. Change the redirect to 301 and watch the link juice flow!
-
A 302 redirect is a temporary redirect and passes 0% link juice, where as a 301 redirect is permanent, so passes around 90-99% of link juice, so you are correct in thinking you should go for the 301 to make the link juice flow.
For further info see here - www.seomoz.org/learn-seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects for all urls - legal dispute
The website in question is a very high traffic website with substantial credibility in it's subject matter (sorry, can't share more details) that delivers an overwhelming majority of traffic from SEO, much of which is new visitors. A legal dispute has resulted in both parties agreeing to forward a percentage of the total URLs to alternative websites (only 1 website for each party). All URLs for the domain will be forwarded elsewhere. It does not make sense to me that the "sum of the parts" will be as strong once the redirects are implemented but I am looking for feedback. It is fair to say that the alternative domains of each party are no where near as strong as the domain being "parted out." Will the SEO juice be distributed to each domain in full? Will both parties lose out substantially? Feel free to ask for clarifications and I'll do the best I can given the legal parameters. Thanks.
Technical SEO | | ReachMaineAgency0 -
Advice on whether we 301 redirect a page or update existing page?
Hi guys, any advice would be really appreciated. We have an existing page that ranks well for 'red widgets'. The page isn't monetised right now, but we're bringing in a new product onto our site that we optimised for 'blue widgets'. Unfortunately, not enough research was done for this page and we've now realised that consumers actually search for 'red widgets' when looking for the product we're creating as 'blue widgets'. The problem with this is that the 'red widgets' page is in a completely different category of our site than what it needs to be (it needs to be with 'blue widgets'). So, my question is; Should we do a 301 redirect from our 'red-widgets' page to our 'blue-widgets' page which we want to update and optimise the content on there for 'red-widgets'. Or, should we update the existing red-widgets page to have the right products and content on there, even thought it is in the wrong place of our site and users could get confused as to why they are there. If we do a 301 redirect to our new page, will we lose our rankings and have to start again, or is there a better way around this? Thanks! Dave
Technical SEO | | davo230 -
Site Penalized - 301 Redirect Question
Hello, We have a website that was penalized roughly two years by Google for "Unnatural Links"... We are experiencing a lot of problems with this site, completely unrelated to the penalty or SERPS, and we're debating doing a 301 Re-direct to another site we own that is totally clean and has no "Unnatural Links". If we do a 301 from the penalized site to our alternative website, will there be any cross-contamination? Will the penalty carry over to our other site? Please let me know what you guys think. Thanks
Technical SEO | | Prime850 -
CNAME vs 301 redirect
Hi all, Recently I created a website for a new client and my next job is trying to get them higher in Google. I added them in OSE and noticed some strange backlinks. To my surprise the client has about 20 domain names. All automatically poiting to (showing) the same new mainsite now. www.maindomain.nl www.maindomain.be
Technical SEO | | Houdoe
www.maindomain.eu
www.maindomain.com
www.otherdomain.nl
www.otherdomain.com
... Some of these domains have backlinks too (but not so much). I suggested to 301 redirect them all to the main site. Just to avoid duplicate content. But now the webhoster comes into play: "It's a problem, client has only 1 hosting account, blablabla...". They told me they could CNAME the 20 domains to the main domain. Or A-record them to an IP address. This is too technical stuff for me. So my concrete questions are: Is it smart to do anything at all or am I just harming my client? The main site is ranking pretty well now. And some backlinks are from their copy sites (probably because everywhere the logo links to the full mainsite url). Does the CNAME or A-record solution has the same effect as a 301 redirect, from SEO perspective? Many thanks,
Hans0 -
What should be use 301 or 302 redirection for 404 pages
Please suggest which redirection we should use for 404 pages- 301 or 302. If you can elaborate it with reason then it will be highly appreciated.
Technical SEO | | koamit0 -
Should I change a 301 redirect?
I recently moved all the content from an old site to a new site on a new domain. I lost a significant amount of traffic as a result. There are 301 redirects for every page on the old site. Generally, these point to the same content as was on the relevant page of the old site. However, the 301 redirect for the homepage on the old site points to the homepage on the new site, not to the content from the old site homepage. I'm wondering whether to change the 301 to point at the content from the old site homepage. Any advice would be much appreciated.
Technical SEO | | seqal0 -
Google Confusion: Two Sites and a 301 Redirect.
Hi, We have a client who just sprang a new project on us. As always, they went ahead and did some stuff before bringing us into the loop! (oh the joy of providing SEO services!) Anyway, i'm pretty swamped right now and need some extra brains on this. Basically the client had www.examplesiteA.com online for many years (an affiliate site which had built up a strong brand in the industry). They have now decided to turn this affiliate site into a full blown service platform and so with the new site being built they 301'd the whole thing over to www.examplesiteB.com - this is where they want all the old affiliate content to be hosted. So essentially examplesiteA.com is now examplesiteB.com and a new site is being placed on examplesiteA.com - still with me? So this has all happened and a brand new website is on examplesiteA.com and the old examplesiteA is now sitting exactly as it used to, but on the examplesiteB domain. The 301 redirect has been removed and the new examplesiteA seems to have been crawled, but the homepage is not indexed. When you search for examplesiteA, examplesiteB is the top result. Now they are similar domain names and to be fair I have very little data at this point i.e. I don't know when the 301 redirect was removed and it maybe that this all fixes itself with time. How is link equity effected now that examplesiteA.com was 301 redirected to examplesiteB.com and cached in this way, but now the 301 redirect has been removed and does not exist? Would link juice have been diluted throughout the process? Obviously if we had been in on all this before anything was implemented we would have done things differently. Interested to hear what others would do coming in at this point. Thanks and look forward to the advice!
Technical SEO | | MarcLevy0 -
301 Redirect for homepage with language code
In my multilingual Magento store, I want to redirect the hompage URL with an added language code to the base URL. For example, I want to redirect http://www.mysite.com/tw/ to http://www.mysite.com/ which has the exact same content. Using a canonical URL will help with search engines, but I would just rather nip the problem in the butt by not showing http://www.mysite.com/tw/ to visitors in the first place. Problem is that I don't want (can't have) all /tw/ removed from URLs due to Magento limitations, so I just want to know how to redirect this single URL. Since rewrites are on, adding Redirect 301 /tw http://www.88kbbq.com would redirect all URLs with the /tw/ language code to ones without. Not an option. Hope folks can lend a hand here.
Technical SEO | | kwoolf0