Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many time should a keyword be used in the body of text?
-
We employee an outside agency to write content for our website as we do not have the ability in house to write unique and good quality content.
They have just sent an article which is around 300 words. I told them the keyword phrases to use. When I got the document there is only 1 instance of the keyword phrase(s) in it.
Now there seems to be a conflict here amongst posts I have read and general SEO advise as to how many times it should be present (SEOmoz indicates 4 times for instance), our outside agency says it doesn't matter.
Now if I have a page optimised for 2 keywords this starts making things tricky and probably looks keyword stuffed to the reader.
Assuming the keywords are present once in meta tags, H1, meta descriptions and alt text, what do people think is best practice taking into account recent panda updates?
Thoughts appreciated.
Thanks Craig
-
Remember some points.
Allow H1 one time in the article.
Allow H2 two time in the article.
Allow H3 three time in the article.
Allow strong tag 3 time in the article. Note use strong tag not bold.
Allow underline tag 3 time in the article.
Allow italic tag 3 time in the article.
Keyword Density 1% in the article.
Always remember that content is king. simply focus on delivering high quality content.
-
That's a great response, thank you, really helpful.
What about making sure the first instance of your keyword is in bold close to the start of the body text?
Again I get mixed views on this.
Thanks
Craig
-
When a user types in a search, Google typically relies on HTML elements to match the content on your site to that specific query. Without optimizing key HTML elements (title, body content, headers etc..), you won't be able to rank, it's as simple as that.
For now, the following diagram should help explain the basics of which elements need keyword research attention:
The "Perfectly" Optimized Page(for the example keyword phrase "chocolate donuts")
Page Title: Chocolate Donuts | Mary's Bakery
Meta Description: Mary's Bakery's chocolate donuts are possibly the mostdelicious, perfectly formed, flawlessly chocolately donuts ever made.
H1 Headline:Chocolate Donuts form Mary's Bakery
Image File name: Body Text________________________
cocolate-donuts.jpg chocolate donuts__ ____________________________________ donuts ____________________________________ ____________________________________ chocolate donuts ____________________________________ __________________________________________________________ donuts____ __________________________________________________________ chocolate__________________________________________________ __________________________________________________________ __________________________________________________________ chocolate donuts________________ __________________________________________________________ _____________________________chocolate __________________________________________________________ __________________________________________________________ __________________________________________________________ ________________________chocolate donuts __________________________________________________________ Page URL: http://marysbakery.com/chocolate-donuts Ultimately you want to attract visitors who are going to convert into customers, if you can identify keywords which will lead to more conversions, you are more likely to see a good ROI.
Google in particular is becoming much more advanced at predicting the intent of searchers. For example, if you search for "apple," are you looking for the fruit or the technology company? Through a lot of user testing and machine learning, Google has determined that its users are probably looking for the technology company. Hence Apple's #1 position on Google.
While you do not have much control over this, user intention should be a priority when you are choosing and filtering your keywords. You want to be targeting keywords where the intention is likely to lead to a conversion for your business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using H3 before or instead of an H2...
My designer and I have been having an argument: we have a blog with short, 400 words posts. They have an H1 with nice keywords and a catchy title, and then a few subheadings. I don't like making the subheadings H2, because the font looks way too large in Wordpress, so my designer wants to make them all H4s, so the font looks to be a nicer size. Here's my problem with that and why I usually just bold the subheadings: Is it really bad to put a bunch of H4s right under an H1, with not H2's or 3's to separate? I'm reading different arguments on the internet about this and gladly welcome more debate and/or case studies. Thank you!
Intermediate & Advanced SEO | | genevieveagar0 -
Primary versus secondary keyword
Hello, Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ? Thank you,
Intermediate & Advanced SEO | | seoanalytics2 -
Probably basic, but how to use image Title and Alt Text - and confusing advice from Moz!
I've been doing SEO on my business's site for years and have got good results. I've always used image Titles and Alt Text text. Our blog posts are image-intensive, often with 100-200 pictures (not surprising since we're photographers). For any given blog post, I've tended to have a uniform image Title for each image and then a more specialised Alt Text tag giving a description. A typical image on one of our blog posts would be like this: Image filename: wedding-photography-at-so-and-so-venue-001.jpg .... 002, 003 etc Image Title Attribute: Wedding Photography at So-And-So-Venue by Our-Company-Name - this would be the same for every image in the blog post. Alternative Text: Bride and groom exchanging vows during wedding ceremony at so-and-so-venue - this would be tailed for each image. So my question is - is this right? The Moz help page for image SEO is actually incorrect in one aspect: https://moz.com/ugc/10-tips-for-optimizing-your-images-for-search "Alt text (short for “alternative text”) is used to highlight the identity of an image when you hover over it with your mouse cursor. It also shows as text to all users when there are problems rendering the image." This is not the case. Hovering over the image in Firefox, Chrome, Edge and Opera ALL display the Image Title, NOT Alt Text. Thoughts?
Intermediate & Advanced SEO | | robandsarahgillespie0 -
Too many Tags and Categories what should I do to clean this up?
Hello, Everyone! I am trying to do a clean up for one of my client sites. I'm noticing that the Categories and tags are way out of hand. It looks like random tags and categories were just added because they could be added. Are all of these tags and categories contributing to duplicate content? And if so What method should I go about to cleaning this up? The only thing that seems logical to me is rel=canonical. Thank you so much!
Intermediate & Advanced SEO | | Striventa1 -
Competitor Title, can I use the same???
there are some pages, my competitor is ranking well and also, we have done page optimization it is 100% for page title keywords as im going to use the same title of the competitor? Will this affect me? Pls suggest wht should I do..
Intermediate & Advanced SEO | | Rahim1190 -
How to measure traffic for a keyword
Sitting in Country A I want to see how much traffic a particular keyword receives in Country B. Whats the best way to do it? Also, will the search results differ if I am analyzing the above sitting in Country A viz-a-viz Country B. In other words, will the IP of the country I am making the search from play a role in the results?
Intermediate & Advanced SEO | | KS__0 -
Meta Keywords: Should we use them or not?
I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated
Intermediate & Advanced SEO | | Towelsrus1 -
How to Target Keyword Variations?
I have a list of keywords I'm trying to target and they are essentially different variations of each other: Example: blue yankees baseball hat yankees blue baseball hat yankees baseball hat in blue Should I be targeting all these on the same page, or should I be making a new page for each one? Thanks Mozzers!
Intermediate & Advanced SEO | | ATMOSMarketing560