Ranking for broad search terms
-
Hello,
ive been getting some good organic traffic lately, i always run the live real time analytics and have noticed that the site is ranking for very broad terms and not specific exact keywords that i have the pages optimized for. Is there a reason for this?
thx
-
Thanks Very much, I was not 100% sure as this new traffic spike is new to me, in the past i was relying on ppc and just very minor organic traffic. It seems as though the spike started after BOTW added my link? Im not sure if that is directly the cause? I have been optimizing now for quite some time, individual pages, blogs, PR's, Social. Its unbelievable actually just how much work goes into it!
-
Sites that are new are not as trusted, and have a more difficult time ranking for exact terms. As your site gains authority you should start seeing some additional traffic for more specific terms - depending on your site's level of optimization, industry and keywords you are targeting. Traffic will always be a mix of brand, long tail, and more exact KWs though.
-
it is approx 2 yrs old. why do you ask?
-
Is the website new, or is it pretty well established?
-
yes sorry they are more long tail
-
By broad do you mean more long-tail search terms? This is pretty normal, especially if the exact keywords are in a competitive space.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to research long tail search queries?
Hi, I am wondering if there is any special way to seek out long tail search queries? For example, when I search in Adwords or Ubersuggest for a particular group of keywords, I only ever seem to get 1 to 3 keywords. I am looking for the longer search terms like actual questions i.e. "Where is the best yoga studio in Doncaster?" Currently I rely on not hitting in Google in enter but I figure that there must be a better way? Thanks guys!
Keyword Research | | StoryScout0 -
How to get search volume in Google's keyword planner
I want to know the search volume for ~1000 keywords that I discovered via ubersuggest. Yesterday I could have done this in 5 minutes, but I can't seem to get it to work in the new Google tool and would love some advice. When I either upload or copy and paste my list into the tool I can get it to give me search ideas with volume, but it has all the keywords I am uploading as 0 search volume (when I know that is not true and some of them have thousands of searches). I've tried "entering keywords to see how they perform" and also "searching for keyword ideas" (the second just because the first didn't try after my 10 tries) Any ideas about what I am doing wrong?
Keyword Research | | theLotter
Or is this a bug other people have been experiencing?0 -
Is there a way to check what keywords a competitor is ranking for?
Hi Guys I have been working on a site and I'm doing better but I just want to ensure I am covering all the bases. I have a list of competitors and I want to see if I can find out what keywords they are ranking for so I can research and see if there is any merit in me trying to rank for those keywords also? Is there any software or processes that any of you can recommend? Thanks
Keyword Research | | RankStealer0 -
Long Key Phrases with no search results?
I have to examples 21 Cobblestone Farms Maricopa AZ homes for sale 23 maricopa az homes for sale in cobblestone farms They have no local or global results in the analyzer. Just shows the difficult level. How do I choose what one to do, or are they simply not really worth my time?
Keyword Research | | sansonj0 -
Keyword selection and search counts
I am a new pro member and have noticed that a lot of my keywords are very similar. i.e. "piano movers Atlanta" vs. "Atlanta piano movers" vs. "piano movers in Atlanta" Is there an accurate way to see search counts for each of these terms do determine which one I should target? Does anyone have any recommended tools or strategies?
Keyword Research | | bcarp880 -
Broad Match and Exact Match
Using the keyword tool Ive noticed theres Exact match and Broad Match , Exact match is always way less . Is exact match only when a person puts the keyword in quotes? or is that the number of times when a person puts in the exact keyword. ? I see that google adwords only puts the broadmatch.
Keyword Research | | globalcampus0 -
Google Keyword Tool Doesn't Include Related Searches
For the same keyword phrase,the Google Adwords Keyword Tool complete list of keyword ideas does not contain all the keyword phrases that appear in "searches related to..." at the bottom of the page when you plug the same keyword phrase into Google. Can anyone tell me why not?
Keyword Research | | waynekolenchuk0 -
2 almost identical key-phrases with opposite ranking trajectories
I recently checked rank-tracking of a client's search-phrases. In Google UK variations of 2 almost identical search phrases dropped 30 places for one of these and jumped 30 places for the other. The only difference between the 2 phrases being the site's location (city) was placed first in phrase A and last in Phrase B. There were no technical or content changes on-site- How can this be?
Keyword Research | | vibelingo0