Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Vanity / Short URLs 301?
-
Hi everyone,
I'm working on a website that uses a lot of short urls eg http://www.forest.com/oaktrees. A quick check reveals these are currently 302 status.
My question is should these be made 301s - a lot of them are in off-page content and looking at GA attract a lot of clicks.
I've not managed to see a definitive answer to this after several Google searches. All help and advice greatly appreciated.
Bw
Jon
-
Thanks Kristina,
Great - thanks for clarifying, that's the exact explanation I was looking for. Good news for a wide collection of URLs
Best ,
Jon
-
Hi Jon,
You should 301 redirect (you should rarely to never 302 redirect) all vanity URLs to the URL that you want to rank organically.
A 302 redirect is a temporary one, so it's telling search engines that the vanity URL is the real URL for the page, but it's under construction/temporarily broken/being revamped, so you have to send visitors to another page, just for now. A 301 redirect tells search engines that the vanity URL is just a vanity URL and that the search engine should index the URL that the vanity URL is leading to.
SEOmoz has a pretty good explanation of it all: http://www.seomoz.org/learn-seo/redirection.
Best,
Kristina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Indexation of "Index of /wp-content/uploads/"
Hi all, I have suddenly noticed a massive jump in indexed pages. After performing a "site:" search, it was revealed that the sudden jump was due to the indexation of many pages beginning with the serp title "Index of /wp-content/uploads/" for many uploaded pieces of content & plugins. This has appeared approximately one month after switching to https. I have also noticed a decline in Bing rankings. Does anyone know what is causing/how to fix this? To be clear, these pages are **not **normal /wp-content/uploads/ but rather "index of" pages, being included in Google. Thank you.
Technical SEO | | Tom3_150 -
SERP result (URL) doesn't change after a 301
A couple of months ago there was a result in Google for our branded search term which wasn't the 'official' URL, actually the result shown in the SERP was www.mycompany-ip.nl. We've applied a 301 redirect of this URL to the 'official' URL which is a subdomain: department.mycompany.nl. From Google the redirect is obviously working, but up until now, I don't see Google replacing the incorrect URL by the correct URL. I am wondering what to do to make the result correct. André
Technical SEO | | ConclusionDigital0 -
301 redirect adding trailing slash to url
I am looking into a .htacess file for a site I look after and have noticed that the urls are all 301 redirecting from a none slash directory to a trailing slashed directory/folders. e.g. www.domain.com/folder gets 301 redirected to www.domain.com/folder/ Will this do much harm and reduce the effect on the page and any links pointing to the site be lessened? Secondly I am not sure what part of my htaccess is causing the redirect. RewriteCond %{HTTP_HOST} !^www.domain.co.uk [NC] RewriteCond %{HTTP_HOST} !^$
Technical SEO | | TimHolmes
RewriteRule ^(.*) http://www.domain.co.uk/$1 [L,R,NE] RewriteCond %{THE_REQUEST} ^./index.php
RewriteRule ^(.)index.php$ /$1 [R=301,L] or could a wordpress ifmodule be causing the problem? Any info would be apreciated.0 -
Special characters in URL
Will registered trademark symbol within a URL be bad? I know some special characters are unsafe (#, >, etc.) but can not find anything that mentions registered trademark. Thanks!
Technical SEO | | bonnierSEO0 -
How to Remove /feed URLs from Google's Index
Hey everyone, I have an issue with RSS /feed URLs being indexed by Google for some of our Wordpress sites. Have a look at this Google query, and click to show omitted search results. You'll see we have 500+ /feed URLs indexed by Google, for our many category pages/etc. Here is one of the example URLs: http://www.howdesign.com/design-creativity/fonts-typography/letterforms/attachment/gilhelveticatrade/feed/. Based on this content/code of the XML page, it looks like Wordpress is generating these: <generator>http://wordpress.org/?v=3.5.2</generator> Any idea how to get them out of Google's index without 301 redirecting them? We need the Wordpress-generated RSS feeds to work for various uses. My first two thoughts are trying to work with our Development team to see if we can get a "noindex" meta robots tag on the pages, by they are dynamically-generated pages...so I'm not sure if that will be possible. Or, perhaps we can add a "feed" paramater to GWT "URL Parameters" section...but I don't want to limit Google from crawling these again...I figure I need Google to crawl them and see some code that says to get the pages out of their index...and THEN not crawl the pages anymore. I don't think the "Remove URL" feature in GWT will work, since that tool only removes URLs from the search results, not the actual Google index. FWIW, this site is using the Yoast plugin. We set every page type to "noindex" except for the homepage, Posts, Pages and Categories. We have other sites on Yoast that do not have any /feed URLs indexed by Google at all. Side note, the /robots.txt file was previously blocking crawling of the /feed URLs on this site, which is why you'll see that note in the Google SERPs when you click on the query link given in the first paragraph.
Technical SEO | | M_D_Golden_Peak0 -
Is it a problem to have a homepage with a slug / URL ?
Hi, We are designing a web site for one of our clients, and using a home made CMS. I don't know how this CMS has been built, but anyways, in the end the homepage has a URL format which looks like this : www.mydomain.com/my-custom-url.html. No www.mydomain.com. Is it dangerous for SEO to have a slug/URL directly on the homepage ? Do you have experiences, cases where it has impacted a site negatively ? The main problem I expect is duplicate content (with Google seeing both www.mydomain.com and www.mydomain.com/my-custom-url.html as being different pages) but apparently the CMS is doing a 302 redirect from the root domain to the URL (I told my colleague it should at least be a 301). Sorry if this question seems like basic SEO knowledge, but I really can't find a definitive answer on the subject. Thank you very much 🙂
Technical SEO | | edantadis0 -
Redirecting blog.<mydomain>.com to www.<mydomain>.com\blog</mydomain></mydomain>
This is more of a technical question than pure SEO per se, but I am guessing that some folks here may have covered this and so I would appreciate any questions. I am moving from a WordPress.com-based blog (hosted on WordPress) to a WordPress installation on my own server (as suggested by folks in another thread here). As part of this I want to move from the format blog.<mydomain>.com to www.mydomain.com\blog. I have installed WordPress on my server and have imported posts from the hosted site to my own server. How should I manage the transition from first format to the second? I have a bunch of links on Facebook, etc that refer to URLs of the blog..com format so it's important that I redirect.</mydomain> I am running DotNetNuke/WordPress on my own IIS/ASP.Net servers. Thanks. Mark
Technical SEO | | MarkWill0 -
Why is a 301 redirected url still getting indexed?
We recently fixed a redirect issue in a website, and although it appears that the redirection is working fine, the url in question keeps on getting crawled, indexed and cached by google. The redirect was done a month ago, and google shows cached version of it, even for a couple of days ago. Manual checking shows that its being redirected, and also a couple of online tools i checked report a 301 redirect. Do you have any idea why this could be happening? The website I'm talking about is www.hotelmajestic.gr and its being redirected to www.hotel-majestic.gr
Technical SEO | | dim_d0