How do I best optimise a page with 3 keywords that all contain 1 common word?
-
I am new to this so still getting to grips with a few things.
I have a page here that I want to optimise for 3 keyword phrases.
Towels, Egyptian Cotton Towels, Personalised Towels
http://www.towelsrus.co.uk/towels/catlist_fnct561.htm
SEOmoz reports a huge number of instances of the word towels overall.
-
Title 3
-
URL 1
-
Meta Desc 5
-
H1 3
-
H2-4 1
-
Body 83
-
B / Strong 1
-
IMG ALT 11
Total Keyword Usage for this Page = 108How could i restructure meta tags and descriptions to still rank for these terms but reduce the level the word towels? Similarly as this is a category how can I reduce the term towels from other on page links?Also any extra advice regarding on page optimisation would be greatly appreciated to help our efforts
-
-
Hi Rebekah,
Really appreciate your feedback.
You are correct in that we are looking to rank for those 3 keywords. I do agree that Towels is too generic, so I'll look at alternative keywords to replace this one.
I think the main issue with towels being mentioned so often is that the majority of these instances are links and to change them will re-write the URL's which then means a lot of additional work. We would have to look at this in more depth before carrying it out.
I'll have a little play around to see what can be easily achieved and if possible rework the menus to reduce the instances.
-
Just to make sure I am understanding:
You are trying to rank for the following 3 keywords:
Towels
Egyptian Cotton Towels
Personalized Towels
If that is the case, I recommend that you do not attempt to rank for the single word "Towels". This is too broad of a term and doesn't reflect buyer intent. You may want to look into keywords like "Bathroom Towels" or "Buy Cotton Towels" instead.
Since I recommend disregarding that keyword, you could take that single term out of your title tag to cut down on some of that keyword usage.
The 1 word in your URL category is fine
Meta description - don't worry about, that doesn't affect on page optimization at all. It is good to use for CTR though, so you may want to find ways to make it sound less repetitive and add a call to action.
There are a lot of references to the word "towels" in content though. You can definitely remove those or substitute other words, or just leave some areas as something like "Egyptian Cotton" because the user is likely to know you are referring to towels in that context.
For example, your top graphic with "Towels" could possibly be rewritten to say
We offer a variety of towels to meet your needs:
- Egyptian Cotton
- Personalized and Embroidered
- For the Nursery
- For the Beach
You can probably find other areas on the page to do this as well.
I think cutting back on these references would make your internal menu links fine. If you do change those as well, consider doing some user testing to make sure people can still find what they are looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
Multiple pages optimised for the same keywords but pages are functionally different and visually different
Hi MOZ community! We're wondering what the implications would be on organic ranking by having 2 pages, which have quite different functionality were optimised for the same keywords. So, for example, one of the pages in question is
Intermediate & Advanced SEO | | TrueluxGroup
https://www.whichledlight.com/categories/led-spotlights
and the other page is
https://www.whichledlight.com/t/led-spotlights both of these pages are basically geared towards the keyword led spotlights the first link essentially shows the options for led spotlights, the different kind of fittings available, and the second link is a product search / results page for all products that are spotlights. We're wondering what the implications of this could be, as we are currently looking to improve the ranking for the site particularly for this keyword. Is this even safe to do? Especially since we're at the bottom of the hill of climbing the ranking ladder of this keyword. Give us a shout if you want any more detail on this to answer more easily 🙂0 -
Multiple keyword optimisation
What is the best way to optimise for multiple keywords for the same product? The situation basically is I have several products which I need to optimise currently only one page, the search terms that relate to the product are in some cases very different.
Intermediate & Advanced SEO | | seoman100 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
2 pages optimised for same keyword... what should I do?
Hi, I have two pages appearing in positions 11 and 12 for the keyword: 80 btl mortgage. These are: https://www.commercialtrust.co.uk/btl/landlord-advice/mortgages/btl-mortgage-80-ltv/ https://www.commercialtrust.co.uk/btl/product-types/80-buy-to-let-mortgages/ Both pages are good, provide useful information and I would not wish to remove one of them. However, I am concerned that the reason neither one of the pages is on page 1 is because the keywords targeted on both pages is essentially the same. Should I reoptimise one of them for other variations of 80 BTL mortgage keywords? (e.g. 80% LTV Buy to Let Mortgage, 80 Buy to Let Mortgage, etc etc) Or, is there another solution I haven't yet thought of? I welcome your insights! Thanks! Amelia
Intermediate & Advanced SEO | | CommT0 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
Keywords loosing positions whats best can be done?
Hi, Keywords loosing positions whats best can be done? We have 1,000's of keywords we receive traffic each day and new ones added daily and many loose from position 1 to 10 or more What can we do to get back to position1 or the first page? Any tips i could get? Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
What is the best way to incorporate region-based keywords?
Greetings Mozzers, I am wanting to get the most "bang for my buck" in regards to region based keyword pages. If I am going after the keyword "Plumber" and the region "San Antonio", would it be best to: 1- Create a San Antonio Plumber page where we can target all critical factors for the region based keyword "San Antonio Plumber"
Intermediate & Advanced SEO | | MonsterWeb28
2- Link every instance of the term "San Antonio" and "San Antonio Plumber" throughout the site to the newly created "San Antonio Plumber" page. Thank you for any advice/clarification on this matter.0