How to Handle Press Releases for Multi National Sites
-
Hello Moz Community,
We are currently in the process of launching new ccTLDs. We need to know how to handle this from a press release perspective.
Scenario: If we have a global press release, should we release a version for each one of our TLD's within the wires? Or how should this be handled.
Thank you,
Valerie MacDonald
-
I think most of the major media markets would have distribution in both, so there's a good possibility that the UK PRs would indeed "bleed."
-
Thank you Brian. I agree that one release per language should work.
We are launching for UK and AUS. If we have a press release that is UK specific, should we be using PR sites like Market wire and be confident that there wont be bleeding into other markets?
Thank you
-
Are the ccTLDs in countries of origin not in English? In that case I would absolutely spend the extra money to get each PR translated, and send to news outlets in the target language with the featured ccTLD.
But to save money, if they're monophone, I would bundle as many same-language TLDs into one press release. Also, imagine you're a news editor and you see this:
FOR IMMEDIATE RELEASE *** EXAMPLE.SE LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.DE LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.CZ LAUNCHES
FOR IMMEDIATE RELEASE *** EXAMPLE.CM LAUNCHESNothing will get you into the roundfile faster than such a barrage. Less is more. If there are multiple language audiences/recipients, that's different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sponsored Backlinks on High P.A. and PR sites
Hi, What about creating sponsored backlinks in pages with huge P.A./D.A. and PR, but not related with my site content?
Link Building | | silvioalmeida
Like in review sites, general content sites and newspapers? Will it harm my business?
I see that many of them have a weekly sponsored article...0 -
What are some Boilerplate Link-Building Activities for a new site?
Assuming you have built a new sophisticated site that involves high user engagement as in bounce rate < 30% sophisticated genuine content (pages > 2000 chars) best possible site speed what are some of the boilerplate link building activities you would execute under which considerations? Activities: I am thinking of things along the lines of building X social media links using a fiverr submission to curated link directories reach out for high quality links with thought leaders etc Considerations: I am thinking of things along the lines of keep a constant link gain velocity over the first 3 months make sure you place links across pages not just the root domain make sure you have a mix of follow and no-follow links and a natural anchor text distribution In short I am hoping we can crowdsource a linkbuilding starting guide in the SEO world of 2015. /T
Link Building | | petersocapro0 -
Paid Press Releases: Good for SEO or bad?
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
Link Building | | aj6130 -
Cyber Monday Deal Submission Sites?
Hi, Does anyone know of any good sites where I can submit a Cyber Monday deal/sale? Thanks!
Link Building | | S.S.N0 -
Tool sharing sites
Hi All I have a finance calculator that our IT team have built and I would like to get it distributed to sites will find it useful, I am contacting sites that I think will directly benefit from the calculator, but are there sites that I can share it on (like you would use youtube for video)? Thanks Sean
Link Building | | MotoringSEO0 -
Web Designers and SEOs using backlinks from client sites
What are your thoughts on SEOs and web designers putting their own links in the footers of client sites. For the sake of argument, lets assume that the client is happy for the link to be there. I'm referring to the SEO merits of the link being there from an 'irrelevant' website. My belief is that this goes against what Google is looking for and that these are irrelevant links and likely to be picked up and penalised. That's what I believe! However, I see lots of sites offering SEO services that have dofollow links from their client sites, using exact match anchor text and they are all ranking highly. Is it just a matter of time before Google sniffs them out and penalises them for it? Or should I be going through my client sites and adding myself a dofollow link in the footer? (with their permission of course). The highest ranking sites in any UK city do this. If you search SEO Manchester, SEO Leeds etc and find the top ranking sites and check them out on opensite explorer, they are all using a disproportionate amount of dofollow backlinks form client sites.
Link Building | | littlesthobo0 -
Link building for ecommerce site
What are your recommendations for the best link building strategy for a B2C ecommerce site?
Link Building | | DenverKelly0 -
How do sites have so many 'total links'?
I've been analyzing some of our competitors: essayedge.com and papercheck.com Both sites have a large number of 'total links'... about 93,000 each. The former has about 1,200 linking root domains while the latter only has 195. Even for 1,200 linking root domains, 93k total links seems like a ton to me. Our site has 101 linking root domains and only 299 'total links'. I'm quite new to this whole SEO game and admittedly still learning a TON. Am I missing something here? How do sites generate so many links? This seems nuts to me. Thanks for any help!
Link Building | | TBiz0