Link building for ecommerce site
-
What are your recommendations for the best link building strategy for a B2C ecommerce site?
-
Hi Mark,
They have business pages - see http://www.google.com/+/business/
You basically create a business page under an existing personal G+ account.
Thanks,
Brad -
Is G+ coming up with business pages soon?
-
Hi Mark,
- Contact blogs in your niche and offer them products to review and keep (with a couple of links back to your site) or giveaway on their blog (again, we a couple of links back to your site). This works really well when a review and giveaway of the same product are done at the same time
- Sign up for forums in your niche and actively start posting valuable content. Don't spam, be transparent about who you are, but offer genuine, useful content and discussion.
- Analyse OSE every reindex and copy your competitor's best links! Be it in niche directories, blogs, high authority informational sites etc etc
- Get social - sign up for FB, Twitter, Pinterest, G+ etc and become active - share, like, follow, comment etc (regularly!)
Hope this helps,
Brad -
I'd add product articles/reviews to the list of content for link building.
-
There are a few strategies I would consider important on a site that is likely to have a lot of of pages: - online PR. Getting those genuine pieces of PR and brand links is a good way to start building authority. - add sharing buttons to every product page - enabling people to share the product easily means if the product is something a user would share, you increase the chance of them actually doing so. Don't underestimate the power of social sharing and interaction with these deep product links - link bait. Create amazingly shareable content. Easier said than done, yes! But nonetheless a valuable tactics. - Giveaways. Work with bloggers and other websites to offer giveaways. This often results in links from the websites but also some genuine brand awareness as well. - guest blogging. Reach out, build relationships and ultimately start to contribute great content to other blogs This only just scratched the surface, I know. But these are great ways to start. As a rule, I would say that link building should be brand heavy but also not all focused on a single page. You've tonnes to go at with ecommerce! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About link building strategies and article publishing
Hi friends. What could be the best strategies for article publishing with links and anchor text. I did the next. I published original article in my website blog section and then next day published the same article in few news portals with links and anchor text to product landing pages. But google indexed only article from my blog. News portal in my country is with highest DA. Is it ok to do this way or better is make uncial article for every news portal and do not publish in own blog so there is no duplicates? I am afraid that doing my way is waste of time and money. Thanks for help.
Link Building | | netcomsia0 -
Good Collaboration resources for link building
We have recently come across this site in our work on a website: https://collabosaurus.com We are wondering if there are any other collaborative tools or sites like this that may be effective for partnering or matching with people for link building purposes. If anyone is aware of anything similar, we'd love to hear about it. Thanks in advance!
Link Building | | Gavo1 -
Whats the Best Link Building Strategy for News Sites
Hello, I have a news portal and l am working with 3 editors, they are writing 3-5 daily unique news articles. I would like to know if whats the best link building strategy for news sites that l need to keep getting links from? What sort of sites l should find links for best link building? Please inform me. thanks.
Link Building | | rk19800 -
Internal linking anchor text with automated ASP.NET link building
Hi Everyone I really need some help here, the problem I have must be one that many have. I have a simple e-commerce style website so 1 product page can in fact get 40-50 internal links to it. These links come from a mixture of: 1. The parent category pages that the product sits on (Rugged PDA) and in turn the 10 filter pages of this category page (Rugged PDA, ordered by battery size). 2. Alternative product list on other product pages, So many products link to each other as alternatives. From Google analytics we can see that visitors like to browse product to product seeing 5 alternatives on each page with titles like "Smaller", "more rugged" etc. 3. Manufactuer pages, so we have a link to each product from each manufacturer home page where we talk lots about each manufacture we resell. We also have links from images used in the website. So its a nice usable website but we're finding that Google is still telling us in Webmaster tools that it thinks some links are dubious and we're trying to find out why. We only now have 190 external links to the website, most are internal and from the website or our blog on a subdomain. The problem we think is that we generate the category and products pages all dynamically so the anchor text is looking the same. Will this potentially create issues for us? Dave
Link Building | | Raptor-crew0 -
Links from other sites in our network
I work for a large publisher with many websites, and it's common for our biggest sites to link to smaller sites within the network. These links are follow, site-wide, anchor text-optimised footer links. I think it's obvious that these links are harmful to the smaller sites that are being linked to, but it's hard to convince others of that, particularly because the toolbar PR benefit is very obvious. Do you think it would be better to: a) Remove the links completely b) Keep the links, but make them nofollow c) Keep the links (as it's not harmful) Thanks
Link Building | | OMGPyrmont0 -
Back linking to t foreign sites
One of our major competitors seems to be linking to an Asian speaking website that has a blog/product review formant. I was wondering how they are achieving this. Are there any non English /Asian sites worth submitting to and what is the best way to go about this if English is the only language you speak! And of course is it worth while doing this from an SEO perspective.
Link Building | | Hardley10 -
Link building for eCommerce
I have an engraving site where I am looking to increase traffic/ sales. We do local engraving services and sell engraved products via eCommerce. Perfectindesign.com It seems to me that locally I can't compete since most search terms are washed over with every local directory in and around the city that are selling there memberships. So I thought I could compete nationally via the 200 products we carry. I have used site explorer to go through my competitors links. My findings show that other then their twitter accounts and dmoz listing most everything else are paid links and lots of them. Keeping in mind I have 45 root domains with 411 links to my site. Three competitors links data. I probably shouldn't name them right? competitor #1 1k root with 13.9k links competitor # 2 147 root with 16k links competitor # 3 427 root with 28k Should I just start buying these links that range from $10-50 per link or is this a waste of time? Are these truly my competitors or am I comparing my tiny site to the major leagues?
Link Building | | YYV0 -
So I ran into a site that was not ranking 4 days ago and has over 2 million links to it on some keywords. My guess is this is a link bomb, but the issue is this is pushing one of my sites down. Does anyone know a good way to over come a bomb like this?
So I ran http://www.riogrande.com/ into this site not that long ago and wanted to see if any other SEO's have an opinion on it. I've seen a Google bomb before, but the amount of links going into this URL is insane. The thing is how does one over come a Google Bomb? Do you just wait to see what Google does or do you just hope to rank under that URL? I should also note that it appears that all the keywords to it are relevant to the sites content. Let me know your thoughts. Thanks
Link Building | | kateG12980