Link anchor text in list menus
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Obviously Google likes descriptive anchor text. At least the first version on the page.
But suppose you had a list of scrap yard depots on a hover site menu, would you go for the person friendly nested list, so
- Scrap Yard Depots
- Newcastle
- Chester
- Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch
Or the presumably more Google friendly;
- Scrap Yard Depots
- Newcastle Scrap Yard
- Chester Scrap Yard
- Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Scrap Yard
- Scrap Yard Depots
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they do like more descriptive anchor text good example
on my site i had dangerous drugs listed as just the name Example: "Topamax" had not done any seo to that page. it was on page 3 for "Topamax Lawyer" switching the menu anchor text to "Topamax Lawyer" made it jump to 2nd from the top
It only really works when you have only like 3 key words you are targeting if u are targeting 10+ than does not matter as much
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In a way, I suppose this is a question about how well Google understands breadcrumbs and how much it values the information vs link anchor text. I'll do a blog search!
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There is no point in having search results if your site puts people off. In navigation in particular put the user first.
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