Link anchor text in list menus

[JamesFx]

Obviously Google likes descriptive anchor text. At least the first version on the page.

But suppose you had a list of scrap yard depots on a hover site menu, would you go for the person friendly nested list, so

• Scrap Yard Depots
  • Newcastle
  • Chester
  • Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Or the presumably more Google friendly;

• Scrap Yard Depots
  • Newcastle Scrap Yard
  • Chester Scrap Yard
  • Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Scrap Yard

[goodlegaladvice]

they do like more descriptive anchor text  good example

on my site i had dangerous drugs listed as just the name Example: "Topamax" had not done any seo to that page. it was on page 3 for "Topamax Lawyer" switching the menu anchor text to "Topamax Lawyer" made it jump to 2nd from the top

It only really works when you have only like 3 key words you are targeting if u are targeting 10+ than does not matter as much

[JamesFx]

In a way, I suppose this is a question about how well Google understands breadcrumbs and how much it values the information vs link anchor text. I'll do a blog search!

[matbennett]

There is no point in having search results if your site puts people off. In navigation in particular  put the user first.