Best way to utilize a BBC television appearance for Internet Marketing
-
I was just contacted by BBC and asked to appear on a breakfast program talking about psychotherapy. It is not certain that it is going ahead but more likely than not. Assuming it does what would you say would be the best way to utilise this opportunity through marketing (particularly internet marketing) afterwards?
If this goes ahead I would be at the studio for 7am or so and be gone by 9am or so. My website only gets a few hundred visitors through organic traffic and my Twitter and other social media accounts were only started recently so have fairly low levels of followings.
-
I'd also contact your host and let them know that you may be getting a spike in traffic on a particular day, and to please not shut the site down. Depending on the site architecture, look at putting in some type of caching and otherwise prepare for an increased load. Make sure the image file sizes on your home page are optimized, etc.
-
I would set up an Adwords ad on your name pointing to your website as I can't find your site on the first page of organic listings for your name. They'll certainly introduce you by name and probably put it on screen.
-
I'd ask the BBC contacts if you can have your twitter username displayed alongside your name to start with - the BBC seem happy to do this for a lot of guests and their own presenters - I understand that any advertising is likely to prevent you making it to air (i.e. obvious promotion) but simply displaying a username in an effort to continue the discussion might be accepted by them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is best for SEO: Dedicated landing pages for contests or templated page URL?
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails. So our question is with regard to any links built to those contest pages, is it better to: have them point to a unique page, Example: domain.com/customer-appreciation-contest OR A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
Social Media | | ATShock1 -
Does anyone have a great way to determine where your new Twitter followers are finding you?
We are enjoying some good success with finding new Twitter followers for our account, but the majority of the new followers do not seem to be coming as a result of our posts. How can I determine where these new followers are finding us? Google Analytics can explain those coming from our website but what about the others? Thanks to all for helping!
Social Media | | tempegov
Kris0 -
Best way to research the social potential of content (NOT just search potential).
I'm wondering if anyone in the community has found a good method for researching the social potential for content. I'll break down what I'm asking exactly so it makes more sense. In order for a page to get ranked highly on Google for a keyword it needs authority (usually). With social media having an ever increasing impact on the authority of content, creating content that has social value (shared, liked, talked about, etc) can really help increase the authority of that page in Google's eyes. In saying this if content is created that people search AND talk a lot about, it's authority will rise quickly, thus getting traffic through that keyword is easier and faster (not to mention your link building happens for you organically). I've formulated a pretty good keyword research process to find the search potential of creating content around that keyword; however I am looking at how to research the potential social value of content. I'm thinking the best way would be to crawl the social platforms and find trends in what people are talking about for the last x amount of time. Must be some patterns to look for in things like hashtags. At the end of the day I'd like to have content created based on both search keyword and social research. I'm looking for advice from people who have found a good way to do this social research on what they look for / what tools they use.
Social Media | | reidsteven750 -
Best way to keep in touch with Twitter leads
On Twitter every now and then I have a conversation with a few people that lasts couple days. Then the conversation dies down and a different conversation with a few other followers begins. What do you guys do to keep in touch with the followers from the older conversations and perhaps start new ones? Do any of the online tools help with that?
Social Media | | Heydarian0 -
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
Social Media | | RochelleRietow0 -
Social Media Marketing focus and priorities for SEO
Hello Mozzers, I'm looking at Social Media Marketing and wondering what counts for most in terms of SEO - (A) shares and likes from specific web pages, or (B) followers, likes, etc., on social media profile pages? What does Google measure vis-a-vis your website? Also, regarding Twitter, if a twitterer forwards on a tweet manually (by inserting RT) - and his RT is then shared, does that count for anything, or is it better for clients if RTweeters simply press the RT button. And should I include URLs in tweets, facebook posts, etc? And do backlinks help beyond increasing website visitor numbers - do any of the social media marketing tools pass juice back to websites via backlinks? Thanks in advance :), Luke
Social Media | | McTaggart0 -
What is the best way to leverage ABC, CBS, or NBC?
My client has been interviewed by one of the top 3 networks and the interview will appear on the evening news. My immediate task list: Social media including YouTube have the interview on the home page construct a Press Release try to gain a link from the network using a personal contact link build using the interview (good opportunity for higher authority sites) If you were in my shoes, how would you best leverage this unique opportunity? Thanks Mozzers!
Social Media | | hawkvt10 -
Viral Marketing Question: If you build a truly great piece of content, what are the best ways to seed it?
Say the site is a 2 year old eCommerce company that has this awesome clever infographic but not many blogger connections. What would be the best ways to get that content syndicated? What agencies are still left that do actual viral marketing now that Rand and Todd Malicoat have moved on the greener pastures?
Social Media | | zachc_coffeeforless.com0