If you worked as an SEO in Facebook's marketing dept...
-
How would you improve their exposure on Google?
-
One thing I've previously wondered before is why they are not better capitalising on the place data that they have. For any given named location they have a growing collection of businesses and organisations with quite deep and unique content (their posts). This gives them the potential to have massive numbers of "hair dressers in southampton" type pages that have far more mature content than most of the sites that sit on those SERPs.
This traffic would also seem to be closely aligned with their advertising packages (plumbers in places close to southampton might want to pay to have their ads shown on that page), which makes them valuable pages in terms of direct ad revenue and also for convertising more businesses to have places pages and to become potential advertisers themselves.
That would definitely be one of the first things I tackled if I were doing SEO for FB. If nothing else it would give me peace of mind and put an end to something that has been troubling me for years!
-
I saw a thread on Quora about this, the interesting thing was a ex Facebook SEO actually came in and posted some strategies around methadologies in which Facebook could potentially use to take their SEO to the next level but were deemed to aggressive:
If I worked in their dept, I would be thinking on big levels as the post above, you cant really think on a level of 10 meta tags you need to think of big site SEO and dealing with millions of pages and the tactics that can be designed from such strategies.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does someone's FB page rank so highly?
Hi Everyone, i recently ran a non-personalized search and saw that this facebook page https://www.facebook.com/tampapersonalinjurylawyers ranked very highly for both "personal injury attorney" and "tampa personal injury attorney." The page has very few likes, and they don't even post that often. From my limited knowledge, that leaves me guessing it's because its a quasi-exact match facebook page, but that can't be right...can it? (Ranking screenshot is attached) Thanks, Ruben GO4N11x
Social Media | | KempRugeLawGroup0 -
Facebook insight to Excel
Hi everybody, I am looking for a Excel template to pull Facebook Insight data directly into the spreadsheets. Do you know any solution? Thank You Davide
Social Media | | Pixartprinting0 -
What could Google+ do for your SEO?
If your a Google+ wizard and do everything right, so optimise your profile, pick up 1000's of followers, followers engage with your posts by adding a comment or a plus, followers are even going to your website and sharing content using the Google plus button etc. What kind of effect would this have on your SEO? Would this kind of activity improve your Auth? Side question: Forget the above, what movement would you expect if one of your pages received 1000 plus's from real users, would you expect to see a jump in SERP's I know every website is different, im just looking to see what I could expect if the work was put in to achieve the above.
Social Media | | activitysuper0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Facebook Page not in Search
My Facebook page does not show up within the first 50 results of a search for my brand. I have over 3,000 fans and am relatively active so it should be there. On the second page of SERPs for my brand there is a Facebook page of a spammy looking affiliate with 15 fans. On the third page my Facebook test page appears. Any ideas about what happened with my page? Is it possible Google penalized my Facebook page - and if so, how do I fix that? I checked the admin again and the page is open to the public and when I do a search for "brand facebook" it appears. Thanks for your help!
Social Media | | theLotter0 -
Facebook "Voting" App
I'm wondering if anyone has any recommendations for a "voting" app on Facebook. We have some user-generated recipes that we want to post and allow our fans to vote for their favorite. Similar to this: http://www.facebook.com/New7WondersofNature#!/New7WondersofNature?sk=app_114026852036251 I've contacted Woobox but they only allow users to choose between 2 options and we would need 5. Any thoughts?Thanks!
Social Media | | EssEEmily0 -
Ashton Kutcher talks about SEO?
Search for SEO in Twitter and top result says: "aplusk: I'm starting to become convinced that people put my name in articles just to improve their SEO or hoping I'll tweet it." When you click on the result it brings nothing! Another weird thing, when I search for the sentence and view cached Google result it immediately redirects (which is unusual and annoying). I managed to find a text only version of cache here. Can somebody please explain what's going on here?
Social Media | | Dan-Petrovic0 -
Facebook Page vs. regular website
Thought experiment... All other things being equal (content, inbound links, etc), which will rank better: a Facebook Page or a regular website? Why?
Social Media | | fideaux640