Query: Analytics Goal Conversion
-
Please see the attached image. Can anyone please explain the attached image.
Goal Overview tab says 8 Goals.
but in the attached image says, 3 visitors finished, I've even set the required step as well, so it is also not possible to goal might have completed from any other page.
Thanks
-
You're Right Doug, Thanks for the help. I got the answer
-
I don't know if you saw my edit to the reply above, but the funnels you set up in the goal setup only apply to the funnel visualisation report which may account for some disparity with the numbers.
I usually take a look at the Reverse Goal Path, selecting a tight time frame to check the numbers. I'll often see more goal conversions here (as it's not applying the funnel) than when I look at the funnel visualisation report.
You'll see the direct entrances that didn't pass through the funnel, but you should be able to count up the visits that did and tally these with the funnel visualisation.
The Goal Flow visualisation is always a bit out as it uses a sample of the data. Good for big picture stuff, but you can't use it if you want to know the exact numbers.
The Goals Overview does not take your funnel into account. It's the total number of people hitting your goal page regardless of whether they followed your funnel or not so this will tend to be higher. Again you can use the Goal Reverse Path or Goal URLs and select the previous step as a secondary dimension to see how the number work.
-
Doug, it is quite possible that some visitors would directly be going to the goal Page, but when I've already created a funnel for goal conversion and required step is also there so I assume that it should not be counted as converted goals at least not in Google Analytics, isn't it?
Its been a week now, but tracking has started yesterday only. Required step added the same day I created Goals and funnel.
-
Please check the first image in Question. that one is admin section screen shot.
-
Providing a screen shot of the admin screen where the goal is set up may be of use.
-
It looks like you've getting some visits directly to your goal page. I suspect you'll find that the page is in google's index try looking for:
site:www.{yourdomain}.com "thanks"
How long have your goals been set up? Do your current goal setting apply for the entire period? When did you add the required step?
Edit: Also note that the funnels you set up in the goal setup only apply to the funnel visualisation report which may account for some disparity with the numbers.
Do you know how many actual conversion there have been? How many contact emails?
-
This is only Goal which I've created as an experiment. I need to create several other goals as well.
Could you please be specific with what exactly you need from me?
PFA the other possible screen shot for your perusal
Thanks,
-
Can you provide some more information - such as a screenshot of your goals overview page? I'd hard so see what's happening from just the one image of your funnel.
How many goals have you set up? Is this the only one?
The image you've posted does indeed show that nobody entered the goal page without going through the proceeding step.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I track if a landing page assists a lead/goal to another page in Google Analytics?
For example, I'm running a PPC campaign for site.com/landing-page and it consists of different product pages like below: site.com/product-1 site.com/product-2 site.com/product-3 How to determine if /landing-page assists a lead/goal to a specific product page in Analytics? Example scenario: /landing-page -> /product-3 -> Lead TIA!
Conversion Rate Optimization | | zpm20140 -
Looking for UK based Conversion Rate Optimization Expert for PPC Landing Pages
Hi, Could anyone recommend a very good conversion rate optimization expert that can: -redesign existing landing pages using responsive twitter bootstrap -split test using optimizely or other tool Thanks, Dwayne
Conversion Rate Optimization | | deelo5550 -
Question about conversion rate in ppc
Hi guys, Im managing the campaigns in the company that im working and so far i think that the results are o.k more or less. The problem is how can i really know if it is o.k ?
Conversion Rate Optimization | | WayneRooney
I really don’t have any data to compare to… For example, this is campaign from the insurance niche from the uk : Clicks – 132
Impr – 6,958
CTR- 1.90%
Conversion – 20 (Not inducing the one that calls the office)
Conversion rate – 16%
Total cost – 704£ How can i know by these number that the campaign is working ? Same here (T-shirts campaign for the Spanish market): Clicks – 1,219
Impr – 26,177
CTR- 4.66%
Conversion – 56
Conversion rate – 4.5%
Total cost – 493€ Probably you will say, check how much you spend and how much you got back ?
This is also a problem for me. I can see the numbers of the conversion but because we are not eCommerce so i cant really know the total income. Do you know if there’s is a way that each for quote that coming to our system
so i will know where it came from ? Like a comment in the url or something ? I think that 90% of our income/quotes comes from the organic as we are ranking very high in Google so its a bit mixed in the system. Any feedback or tips here on this will be very welcome…0 -
Google Analytics: Do 'Goals' actually work?
Hi, Hoping someone can clarify this for me. I've set a goal up whereby the rule is to pick up all pages with "Thank-you" in the destination URL (regular expression). So, when someone fills out a form, it will count as a lead. I'm about 8 weeks in to the campaign now and measuring the last 4 weeks I've had a total of 30 goals completed. I have two issues with this and I really hope someone can help clarify: Using a custom report I can see that I've actually had 52 Visits to the Thank-You pages, 49 Unique Visits and 60 pageviews. Where is Google getting the goals from? I have 51 leads in my inbox from the campaign so far. So, much closer to the above stats in the custom report than in the Goal report. Why is this? Thanking you in advance!
Conversion Rate Optimization | | IndustrySteve0 -
Clicks versus Conversions
Have had a significant amount of success getting clicks to my site through a number of online marketing methods. Still falling a bit short on conversions. Any thoughts on the types of things that are successful to get people to contact you?
Conversion Rate Optimization | | casper4340 -
Create better conversion at checkout?
I'm getting extremely poor conversion rates at checkout..would like to hear some ideas to increase checkout. Last month we had 60 users who added to cart, and only 7 who converted. We offer merchant CC, PayPal, and GCO, so I don't believe payment options is the reason for the exit. Any ideas?
Conversion Rate Optimization | | William.Lau0 -
Conversion and CTR best books and tips?
So there are two things a site owner needs, 1. To rank on page one and 2. To have a high conversion and clock through rate. I'm still learning both but need more help on the second. Any tips? What are the best books to study on CTR and Conversions?
Conversion Rate Optimization | | bronxpad0 -
Conversion optimization with Optimizely, impact on SEO
I am looking into signing up with www.optimizely.com for conversion testing. They put scripting on my site which will then redirect half of my site visitors to an alternate home page. The site I want to test on is ranking quite well with Google and I do not want to hurt my rankings. And with this set up,what Google will think is my home page is not and so I am essentially sending visitors to a different page than Google reads as my home page in source code. So, my concern is whether this will have a negative impact on my SEO rankings to redirect 50% of site visitors to a different page using this testing tool? I would use Google Web Site Optimizer, but many of my sites are in Wordpress and it seems that Wordpress and web site optimizer are not so compatible. Advice would be appreciated. Thank you, Robert
Conversion Rate Optimization | | Robertnweil11