Home Page Link Juice Dilution
-
I have worked to build out a keyword targeted library of over 700 Guides of approx. 800 word each. They are specifically targeted at actionable verticals and contain 3x strategically placed CTAs in each article. So far, I have only managed to get a low level of uniques per day to this section of the website.
This website's external backlinks are largely pointed at the home page. Furthermore, the home page has a footer link to 10,000 SEO crawl-able user generated profiles. These profiles have little potential for conversion and offer little value.
Given the above information, I was hoping that someone could help me with the following questions:
-
Is it possible that home page link juice is becoming diluted as result 10,000 user profiles being live on the site?
-
If so, can a "no follow" on the home page footer link to the user profiles prevent the juice from transferring?
Overall, I would like to redirect this PR5 domain's link juice to these guides where they will have a much higher conversion rate.
-
-
You didn't say how the 700+ guides are structured ? Are they organised into categories ?
Answer: These guides are organized into 30 different categories.
How does a visitor get from the homepage to these pages?
Answer: The visitor gets to these pages from the home page via a main category link in the footer of the website. Unfortunately, there is not an option for placing these links higher up in the page.
Are they interlinked ?
Answer: Yes
I hope these answers were helpful in some way. Can you please update me on you thoughts of how I can increase traffic. Additionally, do you think that having 10,000 live profiles could potentially dilute the link juice in another way?
-
I don't think that single link to the 10,000 profiles is the problem. Even if you nofollow it, the link juice is still being spent, but not given to the link.
You didn't say how the 700+ guides are structured ? How does a visitor get from the homepage to these pages? Are they organised into categories ? Are they interlinked ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website homepage must be first link from every page of sub folders which are related in content?
Hi, I have seen number of websites where they keep their website homepage as first link from every page of sub folders and even from sub domain pages some times. For example, giving website homepage as top navigational menu from every page in their blog. Will this helps in boosting the ranking of homepage if we link from sub folder or sub domain pages where they employ related content like blogs or help guides. Thanks
Intermediate & Advanced SEO | | vtmoz0 -
Page must be internally linked to get indexed?
If a there is page like website.com/page; I think this page will be indexed by Google even we don't link it internally from anywhere. Is this true? Will it makes any difference in-terms of "indexability" if we list this page on sitemap? I know page's visibility will increase when link from multiple internal pages. I wonder will there be any noticeable difference while this page is listed in sitemap.
Intermediate & Advanced SEO | | vtmoz0 -
980 links from 75 domains and Graded "A" on Moz Page Grader-- still not ranking for our term. Thoughts?
A few additional interesting details: A blog post we wrote with the same keyword ranks 8, but this page does not crack the top 20. Crazy competitive term-- top SERP are from HBR, Entrepreneur and Inc. We use Instapage as landing page builder-- could this effect our rankings? URL is not a subdomain Pretty stumped over here. Thanks y'all!
Intermediate & Advanced SEO | | lbernes220 -
How to handle broken links to phantom pages appearing in webmaster tools
Hi,Would love to hear different experiences and thoughts on this one. We have a site that is plagued with 404's in the Webmaster Tools. A significant number of them have never existed, for instance affiliates have linked to them with the wrong URL or scraper sites have linked to them with a truncated version of the URL and an ellipsis eg; /my-nonexistent... What's the best way to handle these? If we do nothing and mark as fixed, they reappear in the broken links report. If we 301 redirect and mark as fixed they reappear. We tried 410 (gone forever) and marking as fixed; they re-appeared. We have a lot of legacy broken links and we would really like to clean up our WMT broken link profile - does anyone know of a way we can make these links to non extistent pages disappear once and for all? Many thanks in advance!
Intermediate & Advanced SEO | | dancape0 -
Should I use a rel=canonical to the home page
Hi guys, I have a site where the homepage is ranking for the term 'industrial flooring' around position 30 and the actual level 2 industrial flooring page is ranking well below at around position 60. I'm happy for the homepage to rank for this term and would like to see it improve, so here are my questions: 1: Is the existence of the level 2 page preventing the homepage from ranking higher due to keyword cannibalization etc.? 2: Would the use of the rel=canonical tag pointing from the level 2 page to the home page have a positive or negative impact on the homepage's rankings for 'industrial flooring'? 3: Is there anything else I'm missing? Greatly appreciated.
Intermediate & Advanced SEO | | Blaze-Communication0 -
Do search engines crawl links on 404 pages?
I'm currently in the process of redesigning my site's 404 page. I know there's all sorts of best practices from UX standpoint but what about search engines? Since these pages are roadblocks in the crawl process, I was wondering if there's a way to help the search engine continue its crawl. Does putting links to "recent posts" or something along those lines allow the bot to continue on its way or does the crawl stop at that point because the 404 HTTP status code is thrown in the header response?
Intermediate & Advanced SEO | | brad-causes0 -
Home Page Got Indexed as httpS and Rankings Went Down.
Hello fellow SEO's About 3 weeks ago all of a sudden the home page on our Magento based website went down in rankings (from top 10 to page 3-4 Google) and was showing as httpS - instead of usual http. It first happened with just a few keywords and a week later any search phrase was returning the httpS result for the home page. When I view cache for the home page now it (both http and httpS versions) it gives me this http://clip2net.com/s/2OtPS We are not blocking anything in robots.txt Robots tags are set to index,follow There are hardly any external links pointing at the home pages as httpS This only affected the home page - all other pages rank where they used to and appear as http Has anybody ever had a similar problem? Thanks in advance for your thoughts and help
Intermediate & Advanced SEO | | ddseo0 -
Need to migrate multiple URLs and trying to save link juice
I have an interesting problem SEOmozers and wanted to see if I could get some good ideas as to what I should to for the greatest benefit. I have an ecommerce website that sells tire sensors. We just converted the old site to a new platform and payment processor, so the site has changed completely from the original, just offering virtually the same products as before. You can find it at www.tire-sensors.com We're ranked #1 for the keyword "tire sensors" in Google. We sell sensors for ford, honda, toyota, etc -- and tire-sensors.com has all of those listed. Before I came along, the company I'm working for also had individual "mini ecommerce" sites created with only 1 brand of sensors and the URL to match that maker. Example : www.fordtiresensors.com is our site, only sells the Ford parts from our main site, and ranks #1 in Google for "ford tire sensors" I don't have analytics on these old sites but Google Keyword Tool is saying "ford tire sensors" gets 880 local searches a month, and other brand-specific tire sensors are receiving traffic as well. We have many other sites that are doing the same thing. www.suzukitiresensors.com (ranked #2 for "suzuki tire sensors") Only sells our Suzuki collection from the main site's inventory etc We need to get rid of the old sites because we want to shut down the payment gateway and various other things those sites are using, and move to one consolidated system (aka www.tire-sensors.com) Would simply making each maker-specific URL (ie. fordtiresensors.com) 301 redirect to our main site (www.tire-sensors.com) give us to most benefit, rankings, traffic etc? Or would that be detrimental to what we're trying to do -- capturing the tire sensors market for all car manufacturers? Suggestions? Thanks a lot in advance! Jordan
Intermediate & Advanced SEO | | JordanGodbey0