Explaining 301 redirects instead of 302
-
I am trying to explain in layman's terms to a client why using 302 for their redirects (which they have done themselves) is not right. There view is they do not seem to listen or believe what is being said to them and do not want to do permanent damage to the old domain so are using 302 redirects. I have explained over and over 301 is needed but I do not seem to be good at communicating this. Can someone give me a good example or description I can use to get my point across?
-
Keri, the problem with this analogy is that it reinforces the concept of a fallback or safety net.
Who wouldn't feel better going off to college knowing that if by some chance it didn't work out, you'd still have Mom & Dad keeping your nice warm bed and comfy room waiting for you.
That's exactly the unfortunate attitude FreshFire is up against - the site owners think it's more valuable to keep that fallback in place than to fully commit to the new site.
Which is why I suggested that maybe there's more to the issue than just "not getting it".
Paul
-
If you really think there isn't an underlying problem & he just needs a more comprehensible explanation, the best luck I've had explaining this to clients is by getting away from anything technical and from temporary/permanent and even talking about redirects at all.
I explain to them how they are actually wasting resources in competition with themselves, allowing others to gain success at their expense. (You're not gonna beat 'em with logic - gotta hit 'em in the pocketbook)
So... goes something like...
Google decides how much a site is worth. The more the site is worth, the higher it shows in the results.
Google currently thinks you have two sites for the same topic, so they are effectively competing against each other to try to gain points from Google.
Let's say your current site has a value of 8, and your old site has a value of 5.
But your biggest competitor's site has a value of 9.
So overall even though you have more "Google Value", you've split it over 2 sites so neither one of them alone has the power to beat the single site that has a score of 9.
So you're losing business opportunities to your competitor because Google places him above both of your other sites.
But if you use the technical tools available (called 301 redirecting) you can tell Google to combine the values of your 2 sites to determine the new value. You won't get to just add the two totals together (Google isn't quite that generous) but your combined site will get about 8+3 for a total of 11.
So now, once the changes have worked their way through the system, your competitor (9) is now losing opportunities to you (11) and must play catch up. And you accomplished that not with a lot of very expensive new work, but by using the existing tools that were designed just for this purpose.
Do you want to sit in the background and compete against yourself, or get out front and compete against (and have a much better chance of winning over) your competitor?
There are lots of analogies that can be created to put this concept into everyday terms, but I find in this case it's better to stick closer to the actual Search Engine paradigm.
Paul
-
When an otherwise smart person seems to obstinantly insist on ignoring good advice, I always look for a hidden or unstated reason that might better explain the actions, rather than just writing it off as "he just doesn't get it".
I suspect you may need to dig deeper to find out what it is he's afraid of that makes him think he needs to avoid "doing permanent damage to the old domain". I strongly suspect there's an underlying issue there. Maybe he doesn't fully agree with the direction of the new site? Doesn't trust its new business model or tools? You may need to do some real digging to figure out why he seems to feel so strongly that he needs to keep his failsafe or fallback position.
Paul
-
- yay! I will try.You see it's harder to explain than you think!
-
How about a 302 is when you go off to college in another state (you still keep your voter registration, your permanent address, your license plate, etc in your home state), and a 301 is when you are moving for good to another place and you're setting up residency there?
-
Do you think the graphic that Dr. Pete created might help at all?
http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes
-
Exactly!!! lol - Any ideas? It's hard to explain to a non pc person....
-
Sanket, the poster of the question understands what link juice is, and why a 301 is needed. He's looking for a way to explain it to his clients to convince them.
-
I know what it means! lol I am trying to think of a way to explain it to someone not into SEO or website i.e. a laymans response!
- How to phrase it in simple terms.... -
Link juice means ranking power you can beat your competitor for ranking in Google. If any DoFollow site contains high page rank then you get high link juice from that site, if that site contains more outbound links then you get less linkjuice from that site. For example read this link.
-
They don't understand link juice....
-
Hi,
302 redirect is temporary bases and it does not passes any link juice and inbound links of that page, in most of cases it does not use. 302 you can use when your site is temporary under-construction and your content temporarily moved somewhere else. 302 refers to the HTTP status code so when you open that page and age does not forund you get 404 status code. If you are using 302 redirect then Create a custom error page for 404s which will give visitors that encounter your error page an indication of how to get back on track. Read this link for knowing more about how to use 302 http://www.mattcutts.com/blog/seo-advice-discussing-302-redirects/
301 redirect is permanent redirect and pases between 90-99% of link juice and inbound links and page rank. It is best method to implementing redirects on website. 301 redirect is preferable for both you and search engine also.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will this 301 redirects help me?
Hello, recently, I found out about all the SEO advantages from 301 redirects. I had 3 websites that are now expired, their topic was Counter Strike 1.6 servers. All of these websites were registered 9 years ago and have few good backlinks (from website with 1%-3% spam score and DA 30+). Now I have one website that is not only about Counter Strike 1.6 but also many other Steam shooter games. If I revive these 3 old domains and 301 redirect them to my new one, will it help me with SEO and increase my ranking on Google?
Intermediate & Advanced SEO | | Bonito19930 -
Google Is Indexing my 301 Redirects to Other sites
Long story but now i have a few links from my site 301 redirecting to youtube videos or eCommerce stores. They carry a considerable amount of traffic that i benefit from so i can't take them down, and that traffic is people from other websites, so basically i have backlinks from places that i don't own, to my redirect urls (Ex. http://example.com/redirect) My problem is that google is indexing them and doesn't let them go, i have tried blocking that url from robots.txt but google is still indexing it uncrawled, i have also tried allowing google to crawl it and adding noindex from robots.txt, i have tried removing it from GWT but it pops back again after a few days. Any ideas? Thanks!
Intermediate & Advanced SEO | | cuarto7150 -
Is it worth redirecting?
Hello! Is there any wisdom or non-wisdom in taking old websites and blogs that may not be very active, but still get some traffic, and redirecting them to a brand new website? The new website would be in the same industry, but not the same niche as the older websites. Would there be any SEO boost to the new website by doing this? Or would it just hurt the credibility of the new website?
Intermediate & Advanced SEO | | dieselprogrammers0 -
What to do about old urls that don't logically 301 redirect to current site?
Mozzers, I have changed my site url structure several times. As a result, I now have a lot of old URLs that don't really logically redirect to anything in the current site. I started out 404-ing them, but it seemed like Google was penalizing my crawl rate AND it wasn't removing them from the index after being crawled several times. There are way too many (>100k) to use the URL removal tool even at a directory level. So instead I took some advice and changed them to 200, but with a "noindex" meta tag and set them to not render any content. I get less errors but I now have a lot of pages that do this. Should I (a) just 404 them and wait for Google to remove (b) keep the 200, noindex or (c) are there other things I can do? 410 maybe? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
301 Redirecting Multiple Domains
I have several complete websites with blogs setup for different geo locations and was considering forwarding them all to one domain directly would greatly benefit ranking. The blogs are all linked together and that is where most of the links come from. Would I benefit in 301 Redirecting the domains?
Intermediate & Advanced SEO | | WindshieldGuy-2762210 -
What if a 301 redirect is removed?
Suppose the following scenarios after a 301 redirects from source URL to targent URL is removed. 1. If source URL raises a 404 error, will target URL retained the link juice previously passed from source URL? 2. If source URL starts to show different content than what is showing on target URL, will the previously passed link juice be credited back to the source URL?
Intermediate & Advanced SEO | | Bull1350 -
301 redirect subdomain to path and 301 for popular pages
We have very popular pages that have many backlinks. www.chezmaya.com/jeux/game33.htm have so many backlinks and it's very popular. Now If i'm moving this page to a new path like : http://www.chezmaya.com/jeux/component/mtree/Défouloir/Game33/details.html with a 301. Your SEOmoz toolbar is now giving a very low PA:1 and mR:0.00 for this new page. My question is after you crawl my site again would you change the values to what /jeux/game33.htm got before ? We used to have jeux.chezmaya.com and moved to www.chezmaya.com/jeux/
Intermediate & Advanced SEO | | SocialGeekMedia
Same here PA:1 and mR:0.00 for this page. Also Matt Cutts say that Google does transfer the juice from the old page to the new one. I already saw one url changed in a search for puzzle, it's at the same position it was before, but it say's 6 days ago beside. So I wonder if this is temporary and it will move with time? Thanks0 -
Are there any negatives to channeling my links through a 301 redirect?
I'm channeling 1000's of links through another url with a 301 redirect. I've thought this through and can't see any downside to doing this, but I want to get your opinion. Can you see any downside to doing this? With regards to passing anchor text, PR, PA, etc? Since this is done with sites all the time when they change urls, I can't see Google being able to penalize me for this....can you? What do you think?
Intermediate & Advanced SEO | | Brian-M0
